Brand India
Encyclopedia
Brand India is a phrase used to describe the campaign India
is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing
, information technology
, infrastructure
, information technology enabled services, etc. The campaign uses both India as huge market for products and services as well as a lucrative destination for investment. The federal government is spearheading the campaign with considerable cooperation from the domestic business body Confederation of Indian Industry
(CII) and the more informal India Inc abroad.
Amongst the leading organizations working on building Brand India is India Brand Equity Foundation
(IBEF), a public-private partnership
between the Ministry of Commerce and Industry, Government of India, and the Confederation of Indian Industry
. It aims to effectively present the India business perspective and leverage business partnerships in a globalising market-place.Its website (ibef.org) is a resource centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.
Books
News
Economy of India
The Economy of India is the ninth largest in the world by nominal GDP and the fourth largest by purchasing power parity . The country is a part of the G-20 major economies and the BRICS, in addition to being partners of the ASEAN. India has a per capita GDP of $3,608 as per 2010 figures, making it...
is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
, information technology
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
, infrastructure
Infrastructure
Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise, or the services and facilities necessary for an economy to function...
, information technology enabled services, etc. The campaign uses both India as huge market for products and services as well as a lucrative destination for investment. The federal government is spearheading the campaign with considerable cooperation from the domestic business body Confederation of Indian Industry
Confederation of Indian Industry
The Confederation of Indian Industry is a non-government, not-for-profit, industry-led and industry-managed organisation, seeking to play a proactive role in India’s development process. The organisation works to create and sustain an environment conducive to the growth of industry in India,...
(CII) and the more informal India Inc abroad.
Amongst the leading organizations working on building Brand India is India Brand Equity Foundation
India Brand Equity Foundation
India Brand Equity Foundation is an Indian organisation that collects, collates and disseminates accurate, comprehensive and current information on India. IBEF is a public-private partnership between the Ministry of Commerce, Government of India and the Confederation of Indian Industry with the...
(IBEF), a public-private partnership
Public-private partnership
Public–private partnership describes a government service or private business venture which is funded and operated through a partnership of government and one or more private sector companies...
between the Ministry of Commerce and Industry, Government of India, and the Confederation of Indian Industry
Confederation of Indian Industry
The Confederation of Indian Industry is a non-government, not-for-profit, industry-led and industry-managed organisation, seeking to play a proactive role in India’s development process. The organisation works to create and sustain an environment conducive to the growth of industry in India,...
. It aims to effectively present the India business perspective and leverage business partnerships in a globalising market-place.Its website (ibef.org) is a resource centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.
External links
- India Brand Equity Foundation
- The IBEF brochure
- Brand India forthcoming book by Niclas Ljungberg
- Made-in-India brand gets stronger by Suveen K Sinha (rediff.com)
- India Infrastructure Show
- A Blog on Brand India
- CII India - International Hospitality Show
- INDIA Future of Change
- Brand India: Future of Change (Nation-Branding.info) by Paul Rockower
- INDIA Future of Change: Engaging with the World (brandchannel.com) by Amit Shahi
- Indian Textile products analysis
Books
- Mongia, Sunanda. Brand India. ISBN 81-7646-469-4
- Rangnekar, Sharif D. Realizing Brand India: The Changing Face of Contemporary India. ISBN 81-291-0610-8
News