Born HIV Free
Encyclopedia
The Born HIV Free campaign has been created to mobilize public support for a world where no child is born with HIV by 2015. Originated and supported by Carla Bruni-Sarkozy and produced by the Global Fund this is the largest ever social media campaign of its kind.
By December 2008, 45 percent of pregnant HIV-positive women were being reached with preventive treatment (“Prevention of mother-to-child transmission (PMTCT) of HIV. With sustained investment PMTCT coverage could reach 100% by 2015. “If the momentum of the last decade is maintained……. it might be possible to virtually eliminate transmission of HIV from mothers to their children” (The Global Fund 2010: Innovation and Impact). In Africa alone, 400,000 babies were born with HIV in 2009, despite the fact that we have the means to prevent transmission - Professor Michel Kazatchkine
, Executive Director of the Global Fund, called this an outrage at a Ministerial Meeting in Yaoundé, Cameroon on 8 May 2010.
The Global Fund currently provides funding for well over half of all activities worldwide to help HIV-positive mothers in preventing that HIV is transferred to their children.
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The campaign was launched in Paris, at the "Espace Pierre Cardin" on may 19th 2010 to spread awareness around the objective of creating an AIDS-free generation by 2015 and to garner popular support for its continued donor financing.
The campaign asks people to show their support for this goal and to endorse their country’s contribution to the Global Fund by signing their name on the campaign’s web site www.bornhivfree.org.
By focusing on a world where virtually all children can be BORN HIV FREE, the campaign draws attention to one of the many ambitious and realizable goals the world can accomplish if it continues to increase investments in global health. By signing up on “the virtual wall of support” people can signal to their country’s government that they approve of the use of public resources to fight these global pandemics.
Designed as an online and offline awareness campaign targeting the general public in Europe, and thanks to the unflagging commitment of strong partners - Google, YouTube, Orange, MSN, 43 Internet partner firms, 20 TV channels and 20 press groups in 11 European countries, bill-boarding (JC Decaux), entertainment companies (Live Nation, Vivendi) and fashion companies (Tiffany) – “Born HIV Free” has broadcast more than 2,7 billion messages of hope through banners, original films, posters, pins, events, and more. Partners helped convey a creative and educational campaign willingly embraced by world-class artists such as Paul McCartney, U2, Amy Winehouse and Jean-Paul Gaultier, together with up-and-coming young creative such as like H5 and the Bonzoms.
threw his support behind the Born HIV Free campaign by allowing his concert at Hard Rock Calling
in Hyde Park to be exclusive streamed through the Born HIV Free YouTube channel which has more than 11 million views. McCartney’s donated set was the first European show to be streamed live on YouTube. Thousands watched and signed the Born HIV Free petition.
Amy Winehouse
offered the use of her song Back to Black
for the Bonzom's movie "baby in the skye"
U2
offered the use of their song With or without you
for the movie "inside". Also, during the U2 concert at the Stade de France Saturday, September 18, 2010, Bono dedicated “Moment of Surrender,” from latest album “No Line On The Horizon” to the fight against AIDS, calling spectators and internet users to support (RED), ONE and Born HIV Free in their efforts to have in 2015 a generation of children born without HIV. The track is up online, with Bono’s introduction illustrated by pictures of the concert and images on the transmission of the virus from mother to child.
Jean-Paul Gaultier
created a special Born HIV Free "marinière"
and ONE
more than 700,000 people signed the petition launched in line with this campaign.
The first step of the Born HIV Free Campaign ended in New-York on october 5th, 2010, following the pledges made by donors to the Global Fund for the subsequent three years (2011-2013).
The USD11.7 billion that was pledged to the Global Fund marked the largest collective pledge in its history. However, the total pledges fell short of the estimated resources needed to meet demand from developing countries seeking to further scale up their disease programs.
: This first phase in the “Born HIV Free” campaign has spread the cause beyond professional circles. Enormous resources are still required to eradicate this scourge completely, so that one day we can proudly announce to the world that no more babies are born HIV-positive. We are developing this first campaign as a general movement of awareness-raising and appeal for mobilization by extending it to include the United States, India and Africa.
In her capacity as Ambassador, Carla Bruni-Sarkozy acts as a voice on the global stage for the many mothers and children infected with or affected by HIV/AIDS, especially drawing attention to the need to give pregnant women and their children the means to prevent HIV infection and to fight the disease.
Since taking up her role as Ambassador, she has led a number of activities to raise awareness and call for action against HIV and AIDS.
In February 2009, she travelled to Burkina Faso to visit Global Fund-supported programs; in September 2009, she called upon world leaders at the UN General Assembly to eliminate mother to child transmission of HIV by 2015; on World AIDS Day she publicly emphasized the need to end mother-to-child transmission worldwide; and in January 2010, together with Melinda Gates
, she visited Global Fund-supported programs in Benin to promote the need to invest in women and children’s health.
Background
After decades of neglect, promotion of prevention of mother-to-child transmission of HIV (the virus that causes AIDS in those infected) has acquired new urgency. In 2005, representatives of governments, multilateral agencies, development partners, research institutions, civil society and people living with HIV signed on to a Call to Action, urging other governments, development partners, civil society and private sector to join them in moving swiftly to support specific strategies and measures needed to eliminate HIV in infants and young children.By December 2008, 45 percent of pregnant HIV-positive women were being reached with preventive treatment (“Prevention of mother-to-child transmission (PMTCT) of HIV. With sustained investment PMTCT coverage could reach 100% by 2015. “If the momentum of the last decade is maintained……. it might be possible to virtually eliminate transmission of HIV from mothers to their children” (The Global Fund 2010: Innovation and Impact). In Africa alone, 400,000 babies were born with HIV in 2009, despite the fact that we have the means to prevent transmission - Professor Michel Kazatchkine
Michel Kazatchkine
Michel Kazatchkine is a French physician best known for his work in international AIDS treatment issues. Since February 2007 he has been director of the The Global Fund to Fight AIDS, Tuberculosis and Malaria.-Professional history:...
, Executive Director of the Global Fund, called this an outrage at a Ministerial Meeting in Yaoundé, Cameroon on 8 May 2010.
The Global Fund currently provides funding for well over half of all activities worldwide to help HIV-positive mothers in preventing that HIV is transferred to their children.
Born HIV Free Campaign
Originated and supported by Carla Bruni-Sarkozy the Born HIV Free campaign was conceived by musician and producer Julien CivangeJulien Civange
Julien Civange is a musician, composer, Lyricist, Producer, born in Paris, France.DJ at the age of 10 on the French underground radio "Carbone 14", then musical reporter for the major French magazines, radio and TV stations, Julien Civange,leaves the world of media at the age of 17 with a...
.
The campaign was launched in Paris, at the "Espace Pierre Cardin" on may 19th 2010 to spread awareness around the objective of creating an AIDS-free generation by 2015 and to garner popular support for its continued donor financing.
The campaign asks people to show their support for this goal and to endorse their country’s contribution to the Global Fund by signing their name on the campaign’s web site www.bornhivfree.org.
By focusing on a world where virtually all children can be BORN HIV FREE, the campaign draws attention to one of the many ambitious and realizable goals the world can accomplish if it continues to increase investments in global health. By signing up on “the virtual wall of support” people can signal to their country’s government that they approve of the use of public resources to fight these global pandemics.
Designed as an online and offline awareness campaign targeting the general public in Europe, and thanks to the unflagging commitment of strong partners - Google, YouTube, Orange, MSN, 43 Internet partner firms, 20 TV channels and 20 press groups in 11 European countries, bill-boarding (JC Decaux), entertainment companies (Live Nation, Vivendi) and fashion companies (Tiffany) – “Born HIV Free” has broadcast more than 2,7 billion messages of hope through banners, original films, posters, pins, events, and more. Partners helped convey a creative and educational campaign willingly embraced by world-class artists such as Paul McCartney, U2, Amy Winehouse and Jean-Paul Gaultier, together with up-and-coming young creative such as like H5 and the Bonzoms.
Paul McCartney, U2, Amy Winehouse, Jean-Paul-Gaultier for Born HIV Free
On June 27th, Paul McCartneyPaul McCartney
Sir James Paul McCartney, MBE, Hon RAM, FRCM is an English musician, singer-songwriter and composer. Formerly of The Beatles and Wings , McCartney is listed in Guinness World Records as the "most successful musician and composer in popular music history", with 60 gold discs and sales of 100...
threw his support behind the Born HIV Free campaign by allowing his concert at Hard Rock Calling
Hard Rock Calling
Hard Rock Calling is an annual music festival held in Hyde Park, London, which first took place on Saturday July 1 and Sunday July 2, 2006. The music played is primarily rock music, and various performers, including Bon Jovi, The Who, Aerosmith, Neil Young and Bruce Springsteen have played at the...
in Hyde Park to be exclusive streamed through the Born HIV Free YouTube channel which has more than 11 million views. McCartney’s donated set was the first European show to be streamed live on YouTube. Thousands watched and signed the Born HIV Free petition.
Amy Winehouse
Amy Winehouse
Amy Jade Winehouse was an English singer-songwriter known for her powerful deep contralto vocals and her eclectic mix of musical genres including R&B, soul and jazz. Winehouse's 2003 debut album, Frank, was critically successful in the UK and was nominated for the Mercury Prize...
offered the use of her song Back to Black
Back to Black
Back to Black is the second studio album by English recording artist Amy Winehouse, released on 27 October 2006 by Island Records. It is the last album released in her lifetime. The album incorporates 1960s soul music styles and modern R&B production, with subjective lyrics that concern...
for the Bonzom's movie "baby in the skye"
U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...
offered the use of their song With or without you
With or Without You
"With or Without You" is a song by Irish rock band U2. It is the third track from their 1987 album, The Joshua Tree, and was released as the album's first single on 21 March 1987...
for the movie "inside". Also, during the U2 concert at the Stade de France Saturday, September 18, 2010, Bono dedicated “Moment of Surrender,” from latest album “No Line On The Horizon” to the fight against AIDS, calling spectators and internet users to support (RED), ONE and Born HIV Free in their efforts to have in 2015 a generation of children born without HIV. The track is up online, with Bono’s introduction illustrated by pictures of the concert and images on the transmission of the virus from mother to child.
Jean-Paul Gaultier
Jean-Paul Gaultier
Jean Paul Gaultier , born 24 April 1952 in Arcueil, Val-de-Marne, France) is a French haute couture fashion designer. Gaultier was the creative director of Hermès from 2003 to 2010. In the past, he has hosted the television series Eurotrash....
created a special Born HIV Free "marinière"
Born HIV Free in numbers
“Born HIV Free” has reached about 250 million people. The dedicated channel on YouTube and dedicated website received over 20 million hits, tens of thousands of messages of support and generated thousands of articles. With the help of advocacy partners such as AvaazAvaaz.org
Avaaz.org is a global civic organization launched in January 2007 that promotes activism on issues such as climate change, human rights, corruption, poverty, and conflict...
and ONE
ONE Campaign
The ONE Campaign is an international, nonpartisan, non-profit organization which aims to increase government funding for and effectiveness of international aid programs....
more than 700,000 people signed the petition launched in line with this campaign.
The first step of the Born HIV Free Campaign ended in New-York on october 5th, 2010, following the pledges made by donors to the Global Fund for the subsequent three years (2011-2013).
The USD11.7 billion that was pledged to the Global Fund marked the largest collective pledge in its history. However, the total pledges fell short of the estimated resources needed to meet demand from developing countries seeking to further scale up their disease programs.
The future of the Born HIV Free Campaign
As quoted by Julien CivangeJulien Civange
Julien Civange is a musician, composer, Lyricist, Producer, born in Paris, France.DJ at the age of 10 on the French underground radio "Carbone 14", then musical reporter for the major French magazines, radio and TV stations, Julien Civange,leaves the world of media at the age of 17 with a...
: This first phase in the “Born HIV Free” campaign has spread the cause beyond professional circles. Enormous resources are still required to eradicate this scourge completely, so that one day we can proudly announce to the world that no more babies are born HIV-positive. We are developing this first campaign as a general movement of awareness-raising and appeal for mobilization by extending it to include the United States, India and Africa.
More information about the Global Ambassador
Carla Bruni-Sarkozy, First Lady of France, became a Global Ambassador for the protection of mothers and children against AIDS in December 2008.In her capacity as Ambassador, Carla Bruni-Sarkozy acts as a voice on the global stage for the many mothers and children infected with or affected by HIV/AIDS, especially drawing attention to the need to give pregnant women and their children the means to prevent HIV infection and to fight the disease.
Since taking up her role as Ambassador, she has led a number of activities to raise awareness and call for action against HIV and AIDS.
In February 2009, she travelled to Burkina Faso to visit Global Fund-supported programs; in September 2009, she called upon world leaders at the UN General Assembly to eliminate mother to child transmission of HIV by 2015; on World AIDS Day she publicly emphasized the need to end mother-to-child transmission worldwide; and in January 2010, together with Melinda Gates
Melinda Gates
Melinda Ann French , later known as Melinda French Gates, is an American businesswoman and philanthropist. She is the wife of Bill Gates...
, she visited Global Fund-supported programs in Benin to promote the need to invest in women and children’s health.
External links
- The Global Fund (2010). "The Global Fund 2010: Innovation and Impact Global Fund-Supported Programs Saved an Estimated 4.9 Million Lives by the End of 2009
- Article in the Huffington Post http://www.huffingtonpost.com/carla-brunisarkozy/with-a-little-help-from-m_b_705558.html
- The Global FundThe Global Fund press release http://www.theglobalfund.org/en/pressreleases/?pr=pr_100521
- Boen HIV Free official web site http://www.bornhivfree.org/f/#/en/home
- Carla Bruni-Sarkozy official web site http://www.carlabrunisarkozy.org/en/a-new-chapter-for-born-hiv-free/
- Born HIV Free Official chanel http://www.youtube.com/bornhivfree?gl=FR&user=bornhivfree