ONE Campaign
Encyclopedia
The ONE Campaign is an international
, nonpartisan
, non-profit organization
which aims to increase government
funding for and effectiveness of international aid programs.
ONE was originally founded by a coalition of 11 non-profit humanitarian and advocacy organizations — including DATA
, World Vision
, Oxfam
America, and Bread for the World
— with funding from the Bill & Melinda Gates Foundation
. In 2007, ONE announced that it would be merging with DATA
.
During the 2008 U.S. presidential election
the organization launched a campaign, called ONE Vote '08, which was co-chaired by former U.S. Senate majority leaders Tom Daschle
(D-SD) and Bill Frist
(R-TN). The campaign is named after the song "One
" by rock band U2
, of which the campaign's co-founder Bono
is a member.
and relief programs. As a campaign to fight extreme poverty and global diseases, it supports the Millennium Development Goals
.
Although its central talking points center on ending extreme poverty and fighting the AIDS
pandemic, ONE supports a broad variety of international development and relief issues, including debt relief, clean water, increasing the quantity and efficiency of aid, lessening corruption
in the governments of the aid-recipient countries, providing basic education for all, making trade more fair, reforming the farm bill to make it more fair for farmers in developing countries, slowing deadly diseases such as HIV/AIDS, malaria, and tuberculosis, and increasing the international affairs budget. ONE holds the position that increasing foreign development assistance will create a more secure world, believing that global poverty and the ideological extremism that fuels terrorism are linked.
, CARE
, DATA
, International Medical Corps
, International Rescue Committee
, Mercy Corps
, Oxfam
America, Plan USA
, Save the Children
U.S., World Concern
, World Vision
.
The official launch rally was held on May 16, 2004 at Liberty Mall in Philadelphia. About 2,000 people attended, including Bono
, Dikembe Mutombo
, Michael W. Smith
, Richard Stearns (President of World Vision
), and David Beckmann (President of Bread for the World
).
In December 2004, ONE announced a $3 million grant from the Bill & Melinda Gates Foundation
. Corresponding with this announcement, Mark McKinnon, an adviser to President Bush, and Mike McCurry, an adviser to the Kerry Campaign, appeared on CNN's Inside Politics with Judy Woodruff in support of ONE.
On May 22, 2007 the Global Fund to fight AIDS, Tuberculosis, and Malaria announced that it had saved 1.8 million lives since 2002, including a roughly doubling of services in the past year. ONE members had advocated for the increases to the Global Fund in both 2006 and 2007.
In June 2007, ONE launched ONE Vote '08. to mobilize American voters to engage the presidential candidates about the issues of global diseases and poverty. ONE Vote '08 seeks to have all the candidates make the fight against global poverty a key part of their national security and foreign policy platform. ONE Vote '08 is co-chaired by former Senate Majority Leaders Tom Daschle
(D
-SD
) and Bill Frist
(R
-TN
). Since the launch, state-wide initiatives have been established in each of the four early primary states—Iowa, New Hampshire, South Carolina, and Nevada. In addition, the ONE Vote initiative has produced official and unofficial endorsements from presidential candidates John Edwards
and Bill Richardson.
In 2008, ONE merged with DATA
. The two organizations are now run by CEO David Lane.
The ONE Campaign is a member of the Global Coalition Against Pneumonia
and supports World Pneumonia Day
on November 2, 2009.
Celebrity spokespeople are used to speak to the media and undertake trips abroad
televised visits to areas suffering from poverty in order to illustrate the issues ONE is attempting to solve. ONE also uses its celebrity supporters for video ads which are released on YouTube
.
ONE is a largely Internet-based campaign and therefore has multiple online communities
throughout cyberspace
. As well as using YouTube, ONE has a significant presence on MySpace
, Yahoo! Groups
, and Flickr
, and uses Facebook
for its campus organizing.
ONE also has field organizers around the United States
to support grassroots mobilization and advocacy. The field staff works with more than 200 local ONE groups that sponsor educational events, organize community awareness events, and lobby their Members of Congress.
Supporters are encouraged to sign ONE's declaration, encourage their family, friends and community to join and lobby their political representatives.
, Dead Aid: Why Aid is Not Working and How There is a Better Way For Africa, which was published in January 2009. Moyo accused ONE of mischaracterizing her views. She says that she is against only government aid, not "their kind of aid". However, ONE argues that governmental development assistance "plays a critical role in the fight against extreme poverty and disease." In June 2009 Dambisa Moyo
told former U.S. presidential Republican speech writer Peter Robinson
during a Hoover Institute sponsored Uncommon Knowledge
interview that "the harshest thing that has happened [in terms of responses to her 2009 book Dead Aid], Bono
's and Bob Geldof
's organization, called One, who I had tried to have a number of meetings with before the book came out, about what the theses of the book were, launched a very vitriolic attack against me. To the point that they were calling organizations ahead of my meetings and media appointments and sent a letter to African NGO's claiming, basically, painting me as a genocidal maniac trying to kill African babies. In other words, trying to get Africans to be against me. To me, that was not really fostering dialogue."
In September 2010, it was reported that the foundation used only 1.2% of their donations for charitable causes, and that the majority went on salaries.
International
----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...
, nonpartisan
Nonpartisan
In political science, nonpartisan denotes an election, event, organization or person in which there is no formally declared association with a political party affiliation....
, non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
which aims to increase government
Government
Government refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...
funding for and effectiveness of international aid programs.
ONE was originally founded by a coalition of 11 non-profit humanitarian and advocacy organizations — including DATA
DATA
Debt, AIDS, Trade, Africa was a multinational non-government organization founded in January 2002 in London by U2's Bono along with Bobby Shriver and activists from the Jubilee 2000 Drop the Debt campaign....
, World Vision
World Vision
World Vision, founded in the USA in 1950, is an evangelical relief and development organization whose stated goal is "to follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of...
, Oxfam
Oxfam
Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...
America, and Bread for the World
Bread for the World
Bread for the World is a non-partisan, Christian citizens' movement in the United States to end hunger. The organization describes itself as a collective Christian voice urging nation's decision makers to end hunger at home and abroad...
— with funding from the Bill & Melinda Gates Foundation
Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation is the largest transparently operated private foundation in the world, founded by Bill and Melinda Gates. It is "driven by the interests and passions of the Gates family"...
. In 2007, ONE announced that it would be merging with DATA
DATA
Debt, AIDS, Trade, Africa was a multinational non-government organization founded in January 2002 in London by U2's Bono along with Bobby Shriver and activists from the Jubilee 2000 Drop the Debt campaign....
.
During the 2008 U.S. presidential election
United States presidential election, 2008
The United States presidential election of 2008 was the 56th quadrennial presidential election. It was held on November 4, 2008. Democrat Barack Obama, then the junior United States Senator from Illinois, defeated Republican John McCain, the senior U.S. Senator from Arizona. Obama received 365...
the organization launched a campaign, called ONE Vote '08, which was co-chaired by former U.S. Senate majority leaders Tom Daschle
Tom Daschle
Thomas Andrew "Tom" Daschle is a former U.S. Senator from South Dakota and former U.S. Senate Majority Leader. He is a member of the Democratic Party....
(D-SD) and Bill Frist
Bill Frist
William Harrison "Bill" Frist, Sr. is an American physician, businessman, and politician. He began his career as an heir and major stockholder to the for-profit hospital chain of Hospital Corporation of America. Frist later served two terms as a Republican United States Senator representing...
(R-TN). The campaign is named after the song "One
One (U2 song)
"One" is a song by Irish rock band U2. It is the third track from their 1991 album Achtung Baby, and it was released as the record's third single in March 1992. It was recorded at three recording studios, Hansa Ton Studios, Elsinore, and Windmill Lane Studios...
" by rock band U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...
, of which the campaign's co-founder Bono
Bono
Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
is a member.
Overview
ONE is an organization which attempts to mobilize supporters around its issues and organize them into a lobbying force, with the goal of encouraging national leaders to fund more international developmentInternational development
International development or global development is a concept that lacks a universally accepted definition, but it is most used in a holistic and multi-disciplinary context of human development — the development of greater quality of life for humans...
and relief programs. As a campaign to fight extreme poverty and global diseases, it supports the Millennium Development Goals
Millennium Development Goals
The Millennium Development Goals are eight international development goals that all 193 United Nations member states and at least 23 international organizations have agreed to achieve by the year 2015...
.
Although its central talking points center on ending extreme poverty and fighting the AIDS
AIDS
Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...
pandemic, ONE supports a broad variety of international development and relief issues, including debt relief, clean water, increasing the quantity and efficiency of aid, lessening corruption
Political corruption
Political corruption is the use of legislated powers by government officials for illegitimate private gain. Misuse of government power for other purposes, such as repression of political opponents and general police brutality, is not considered political corruption. Neither are illegal acts by...
in the governments of the aid-recipient countries, providing basic education for all, making trade more fair, reforming the farm bill to make it more fair for farmers in developing countries, slowing deadly diseases such as HIV/AIDS, malaria, and tuberculosis, and increasing the international affairs budget. ONE holds the position that increasing foreign development assistance will create a more secure world, believing that global poverty and the ideological extremism that fuels terrorism are linked.
History
ONE was founded by 11 organizations: Bread for the WorldBread for the World
Bread for the World is a non-partisan, Christian citizens' movement in the United States to end hunger. The organization describes itself as a collective Christian voice urging nation's decision makers to end hunger at home and abroad...
, CARE
CARE (relief)
CARE is a broad-spectrum secular relief, humanitarian, and development non-governmental organization fighting global poverty. It is non-political, non-sectarian and operates annually in more than 70 countries across the globe.One of the organization’s primary focuses in its fight to eradicate...
, DATA
DATA
Debt, AIDS, Trade, Africa was a multinational non-government organization founded in January 2002 in London by U2's Bono along with Bobby Shriver and activists from the Jubilee 2000 Drop the Debt campaign....
, International Medical Corps
International Medical Corps
International Medical Corps is a global humanitarian nonprofit organization dedicated to saving lives and relieving suffering through health care training and relief and development programs...
, International Rescue Committee
International Rescue Committee
The International Rescue Committee is a leading nonsectarian, nongovernmental international relief and development organization based in the United States, with operations in over 40 countries...
, Mercy Corps
Mercy Corps
Mercy Corps is a global aid agency engaged in transitional environments that have experienced some sort of shock: natural disaster, economic collapse, or conflict. People working for it move as quickly as possible from bringing in food and supplies to enabling people to rebuild their economy with...
, Oxfam
Oxfam
Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...
America, Plan USA
Plan USA
Plan International USA is an international charity with offices in Warwick, Rhode Island and Washington D.C., United States. It is part of Plan International, a global organization founded more than 70 years ago...
, Save the Children
Save the Children
Save the Children is an internationally active non-governmental organization that enforces children's rights, provides relief and helps support children in developing countries...
U.S., World Concern
World Concern
World Concern is a Christian humanitarian organization that operates relief and development programsin 13 countries, and funds partnership programs in nine other countries. The organization’s mission...
, World Vision
World Vision
World Vision, founded in the USA in 1950, is an evangelical relief and development organization whose stated goal is "to follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of...
.
The official launch rally was held on May 16, 2004 at Liberty Mall in Philadelphia. About 2,000 people attended, including Bono
Bono
Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
, Dikembe Mutombo
Dikembe Mutombo
Dikembe Mutombo Mpolondo Mukamba Jean-Jacques Wamutombo , commonly referred to as Dikembe Mutombo, is a retired Congolese American professional basketball player who last played for the Houston Rockets of the NBA...
, Michael W. Smith
Michael W. Smith
Michael Whitaker Smith is a Billboard top ten Billboard Hot 100 recording artist and Grammy Award-winning American singer-songwriter, composer, and actor. He is one of the best-selling and most influential artists in Contemporary Christian music. Smith also has achieved a considerable amount of...
, Richard Stearns (President of World Vision
World Vision
World Vision, founded in the USA in 1950, is an evangelical relief and development organization whose stated goal is "to follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of...
), and David Beckmann (President of Bread for the World
Bread for the World
Bread for the World is a non-partisan, Christian citizens' movement in the United States to end hunger. The organization describes itself as a collective Christian voice urging nation's decision makers to end hunger at home and abroad...
).
In December 2004, ONE announced a $3 million grant from the Bill & Melinda Gates Foundation
Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation is the largest transparently operated private foundation in the world, founded by Bill and Melinda Gates. It is "driven by the interests and passions of the Gates family"...
. Corresponding with this announcement, Mark McKinnon, an adviser to President Bush, and Mike McCurry, an adviser to the Kerry Campaign, appeared on CNN's Inside Politics with Judy Woodruff in support of ONE.
On May 22, 2007 the Global Fund to fight AIDS, Tuberculosis, and Malaria announced that it had saved 1.8 million lives since 2002, including a roughly doubling of services in the past year. ONE members had advocated for the increases to the Global Fund in both 2006 and 2007.
In June 2007, ONE launched ONE Vote '08. to mobilize American voters to engage the presidential candidates about the issues of global diseases and poverty. ONE Vote '08 seeks to have all the candidates make the fight against global poverty a key part of their national security and foreign policy platform. ONE Vote '08 is co-chaired by former Senate Majority Leaders Tom Daschle
Tom Daschle
Thomas Andrew "Tom" Daschle is a former U.S. Senator from South Dakota and former U.S. Senate Majority Leader. He is a member of the Democratic Party....
(D
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...
-SD
South Dakota
South Dakota is a state located in the Midwestern region of the United States. It is named after the Lakota and Dakota Sioux American Indian tribes. Once a part of Dakota Territory, South Dakota became a state on November 2, 1889. The state has an area of and an estimated population of just over...
) and Bill Frist
Bill Frist
William Harrison "Bill" Frist, Sr. is an American physician, businessman, and politician. He began his career as an heir and major stockholder to the for-profit hospital chain of Hospital Corporation of America. Frist later served two terms as a Republican United States Senator representing...
(R
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...
-TN
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...
). Since the launch, state-wide initiatives have been established in each of the four early primary states—Iowa, New Hampshire, South Carolina, and Nevada. In addition, the ONE Vote initiative has produced official and unofficial endorsements from presidential candidates John Edwards
John Edwards
Johnny Reid "John" Edwards is an American politician, who served as a U.S. Senator from North Carolina. He was the Democratic nominee for Vice President in 2004, and was a candidate for the Democratic presidential nomination in 2004 and 2008.He defeated incumbent Republican Lauch Faircloth in...
and Bill Richardson.
In 2008, ONE merged with DATA
DATA
Debt, AIDS, Trade, Africa was a multinational non-government organization founded in January 2002 in London by U2's Bono along with Bobby Shriver and activists from the Jubilee 2000 Drop the Debt campaign....
. The two organizations are now run by CEO David Lane.
The ONE Campaign is a member of the Global Coalition Against Pneumonia
Global Coalition Against Pneumonia
The Global Coalition Against Child Pneumonia exists to raise global awareness about the deadly toll of the number 1 killer of children - pneumonia. Every year 155 million children under 5 get sick and 1.6 million lose their lives to pneumonia, more than all child deaths combined from AIDS, malaria...
and supports World Pneumonia Day
World Pneumonia Day
World Pneumonia Day provides an annual forum for the world to stand together and demand action in the fight against pneumonia. More than 100 organizations representing the interests of children joined forces as the Global Coalition against Child Pneumonia to hold the first World Pneumonia Day on...
on November 2, 2009.
Methods
ONE uses a number of highly visible methods to reach out to the general public, promote its message, encourage action and raise funds.Celebrity spokespeople are used to speak to the media and undertake trips abroad
televised visits to areas suffering from poverty in order to illustrate the issues ONE is attempting to solve. ONE also uses its celebrity supporters for video ads which are released on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
.
ONE is a largely Internet-based campaign and therefore has multiple online communities
Virtual community
A virtual community is a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals...
throughout cyberspace
Cyberspace
Cyberspace is the electronic medium of computer networks, in which online communication takes place.The term "cyberspace" was first used by the cyberpunk science fiction author William Gibson, though the concept was described somewhat earlier, for example in the Vernor Vinge short story "True...
. As well as using YouTube, ONE has a significant presence on MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, Yahoo! Groups
Yahoo! Groups
Yahoo! Groups is one of the world’s largest collections of online discussion boards. The term Groups refers to Internet communication which is a hybrid between an electronic mailing list and a threaded Internet forum, in other words, Group messages can be read and posted by e-mail or on the Group's...
, and Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...
, and uses Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
for its campus organizing.
ONE also has field organizers around the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
to support grassroots mobilization and advocacy. The field staff works with more than 200 local ONE groups that sponsor educational events, organize community awareness events, and lobby their Members of Congress.
Supporters are encouraged to sign ONE's declaration, encourage their family, friends and community to join and lobby their political representatives.
Controversy
ONE has been criticized for its response to a book by African economist Dambisa MoyoDambisa Moyo
Dr. Dambisa Moyo is an international economist and New York Times best-selling author of both Dead Aid: Why Aid is Not Working and How There is a Better Way For Africa, published in 2009, and How the West Was Lost: Fifty Years of Economic Folly - And the Stark Choices that Lie Ahead, published in...
, Dead Aid: Why Aid is Not Working and How There is a Better Way For Africa, which was published in January 2009. Moyo accused ONE of mischaracterizing her views. She says that she is against only government aid, not "their kind of aid". However, ONE argues that governmental development assistance "plays a critical role in the fight against extreme poverty and disease." In June 2009 Dambisa Moyo
Dambisa Moyo
Dr. Dambisa Moyo is an international economist and New York Times best-selling author of both Dead Aid: Why Aid is Not Working and How There is a Better Way For Africa, published in 2009, and How the West Was Lost: Fifty Years of Economic Folly - And the Stark Choices that Lie Ahead, published in...
told former U.S. presidential Republican speech writer Peter Robinson
Peter Robinson (speechwriter)
Peter Mark Robinson is an American author, research fellow, television host and former speechwriter for then-Vice President George H.W. Bush and President Ronald Reagan. He is currently the host of Uncommon Knowledge, an interview show by Stanford's Hoover Institution. He is also a research fellow...
during a Hoover Institute sponsored Uncommon Knowledge
Uncommon Knowledge
Uncommon Knowledge was a weekly 30-minute current affairs show hosted by Peter Robinson and co-produced and presented by San Jose, California, PBS member station KTEH from 1997 to 2005...
interview that "the harshest thing that has happened [in terms of responses to her 2009 book Dead Aid], Bono
Bono
Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
's and Bob Geldof
Bob Geldof
Robert Frederick Zenon "Bob" Geldof, KBE is an Irish singer, songwriter, author, occasional actor and political activist. He rose to prominence as the lead singer of the Irish rock band The Boomtown Rats in the late 1970s and early 1980s alongside the punk rock movement. The band had hits with his...
's organization, called One, who I had tried to have a number of meetings with before the book came out, about what the theses of the book were, launched a very vitriolic attack against me. To the point that they were calling organizations ahead of my meetings and media appointments and sent a letter to African NGO's claiming, basically, painting me as a genocidal maniac trying to kill African babies. In other words, trying to get Africans to be against me. To me, that was not really fostering dialogue."
In September 2010, it was reported that the foundation used only 1.2% of their donations for charitable causes, and that the majority went on salaries.