Boost Mobile is a brand of
wirelessWireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...
prepay service run by
Sprint NextelSprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
, operating within the Sprint Prepaid Group along with
Virgin Mobile USAVirgin Mobile USA, Inc. is a wireless communications services provider based in Warren, New Jersey, United States. Founded in 2001 as a mobile virtual network operator, Virgin Mobile USA, Inc. commenced operations under the Virgin Mobile brand in June, 2002...
, Assurance Wireless, and payLo by Virgin Mobile. Boost Mobile uses GSM
and
iDENFor other uses of the word, see Iden The Iden was an English automobile manufactured from 1904 until 1907. Designed by George Iden, formerly of Daimler, they were four-cylinder 10/17 hp and 25/35 hp shaft-driven cars; each came with "Idens's frictionless radial gearbox"....
networks. It was originally launched in
AustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, over
OptusSingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications...
, in 2000, and in
New ZealandNew Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, over
Telecom New ZealandTelecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...
, in 2001.
Service
Boost Mobile is run on both Sprint's CDMA network and Nextel's
iDENIntegrated Digital Enhanced Network is a mobile telecommunications technology, developed by Motorola, which provides its users the benefits of a trunked radio and a cellular telephone...
network. Boost Nationwide Unlimited (AKA Monthly Unlimited Plan), which differs from their previous UNLTD plans, is offered for
iDENIntegrated Digital Enhanced Network is a mobile telecommunications technology, developed by Motorola, which provides its users the benefits of a trunked radio and a cellular telephone...
handsets as of January 22, 2009 and CDMA as of January 2010. Boost Mobile's
walkie-talkieA walkie-talkie is a hand-held, portable, two-way radio transceiver. Its development during the Second World War has been variously credited to Donald L. Hings, radio engineer Alfred J. Gross, and engineering teams at Motorola...
service (only on
iDENIntegrated Digital Enhanced Network is a mobile telecommunications technology, developed by Motorola, which provides its users the benefits of a trunked radio and a cellular telephone...
handsets) is compatible with Nextel's in the United States, Mexico, Brazil, Argentina and Peru and with
Telus MobilityTelus Mobility is a division of Telus Communications which sells wireless services in Canada on its numerous networks. They currently have three different networks based on three different technologies: CDMA and HSPA+ on its mainstream networks, plus iDEN via its Mike division...
in Canada.
In other countries
Boost Mobile in Australia uses the
OptusSingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications...
network. Optus provides the service while Boost Mobile provides the devices and content.
Boost Mobile in New Zealand was a subsidiary of
Telecom New ZealandTelecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...
. From November 2007 Boost Mobile has been wound down and is only now an SMS plan named Telecom Boost TXT..
History
Boost Mobile was founded in
AustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and
New ZealandNew Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
in 2000 by Peter Adderton. Adderton and Scott Anderson brought it to the
United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 2001, and entered into a joint venture with Nextel Communications to launch and market the brand - primarily to be marketed specifically to the urban community. A lure of Boost Mobile with the urban minority customer groups was that Boost's Walkie Talkie (Nextel's Direct Connect), for $1 a day ($30 per month), was the only way in the early 2000s to have something similar to unlimited voice minutes, and the advertisements effectively utilized "jive" or "slang" vocabulary. Boost Walkie Talkie only reached other Nextel/Boost IDEN subscribers, and as a form of
PTTPush-to-talk , also known as Press-to-Transmit, is a method of conversing on half-duplex communication lines, including two-way radio, using a momentary button to switch from voice reception mode to transmit mode....
, was half duplex. Unlimited voice plans on national carriers such as AT&T existed as early as 2001, but many people were unaware of this. AT&T eventually dropped their unlimited minutes calling plans. In 2003, Nextel purchased the American division of Boost Mobile. Until late 2004, Boost Mobile was only available in selected markets, primarily in
CaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
and
NevadaNevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...
. Prior to their purchase of Boost Mobile, Nextel primarily focused on the business market.
With Sprint Corporation's purchase of Nextel in 2006, Boost Mobile remained as a wholly owned subsidiary of newly formed Sprint Nextel Corporation. At the end of 2006, Boost launched its Unlimited by Boost Mobile Service on the CDMA network. The service offered unlimited talk, text, and wireless web - but was only offered in a limited amount of states/markets. The result was significant growth...but parent Sprint Nextel made the decision to pull back on the CDMA plans for unknown reasons - instead, focusing on the iDEN push-to-talk network for the time being.
To compete with unlimited offerings from competitors in the wireless industry, Boost Mobile announced on January 15, 2009 that it would launch its Monthly Unlimited Plan. The plan was accompanied by re-focusing the brand towards a broader demographic than before. The new unlimited plan resulted in a net gain of more than 674,000 customers in about three months. Despite this lift, Nextel overall suffered a gross subscriber loss of 1.25 million contract subscriptions.
The quick spike caused by the unlimited service resulted in delays of up to several days for the text messages of many customers in April. The new service runs on the
Sprint NextelSprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
iDENIntegrated Digital Enhanced Network is a mobile telecommunications technology, developed by Motorola, which provides its users the benefits of a trunked radio and a cellular telephone...
network, which previously was best known for its walkie-talkie feature. A Boost Mobile spokesman said that they did not anticipate the level of popularity for the new service, and that efforts to improve the network have been implemented to help mitigate the problem. On May 4, 2009, during the Sprint Nextel Corporation Earnings Conference Call for the first quarter of 2009, Sprint CEO Dan Hesse said that "as of today, the messaging network on the iDEN network and for our Boost customers is back to normal."
iDEN Phones have access to mobile data, at speeds similar to GPRS, or 2G.
Boost Mobile had four million customers at the end of the first quarter of 2009 - and more than 5.1 million customers by the end of 2009.
In 2010, Boost began launching new handsets on its CDMA Network (Sprint 3G Nationwide Network) - effectively extending the Monthly Unlimited offer to more advanced handsets, including the Blackberry Curve 8330 and the Sanyo Incognito. In May 2010, the unlimited plan was upgraded to include unlimited 411 calling, Instant Messaging and Email.
Sprint Nextel's purchase of
Virgin Mobile USAVirgin Mobile USA, Inc. is a wireless communications services provider based in Warren, New Jersey, United States. Founded in 2001 as a mobile virtual network operator, Virgin Mobile USA, Inc. commenced operations under the Virgin Mobile brand in June, 2002...
in early 2010, the Boost Mobile and Virgin Mobile organizations were merged and integrated to form the Sprint Prepaid Group - which now includes several additional no-contract brands within the Sprint family.
On June 20, 2010, Boost Mobile launched the
Motorola i1The Motorola i1 is an Internet-enabled smartphone by Motorola, running the Android operating system designed by Google. The Motorola i1 is the first Android smartphone for iDEN-based networks, which use older 2G technology rather than modern CDMA and GSM networks, and only support data rates up to...
phone, a push-to-talk Android phone.
Return of CDMA service
On January 7, 2010 Boost Mobile announced at the CES 2010, a new $50 monthly unlimited plan using Sprint's nationwide CDMA network to launch January 13, 2010. Only a few handsets are available for this plan, and they are Kyocera's Sanyo Mirro SCP3810 and the Sanyo Incognito SCP6760. Boost Mobile is also offering a $60 BlackBerry monthly unlimited plan for the BlackBerry Curve 8330. As of May 2010, Boost also offers 2 additional CDMA handsets, the Sanyo Juno and the Samsung Rant.
Plans altered
Upon the return of CDMA, Boost Mobile relocated a plan under which customers could have unlimited text messaging for $1 a day. It is still available, but it's been moved to a less prominent part of the website,
"More Options." This plan is only available to iDEN phones.
Current plans
- Monthly Unlimited with Shrinkage: $50/month. Includes nationwide unlimited talk, text/media messaging, web access, instant messaging, email, 411 directory assistance and Walkie-Talkie (on iDEN series phones only). Shrinkage allows plan to be lowered $5 off, for every six months of on-time payments, lowered down to $35/month (when prepaying 18 months).
- Android Monthly Unlimited with Shrinkage: $55/month. Includes nationwide unlimited talk, text/media messaging, web access, instant messaging, email, 411 directory assistance and Walkie-Talkie (on iDEN series phones only). Shrinkage allows plan to be lowered $5 off, for every six months of on-time payments, lowered down to $40/month
- BlackBerry Monthly Unlimited with Shrinkage: $60/month. Includes nationwide unlimited talk, text/media messaging, and access to BlackBerry Web, BlackBerry App World, IM, E-Mail and much more. Shrinkage allows plan to be lowered $5 off, for every six months of on-time payments, lowered down to $45/month.
- Daily Unlimited: $2/day. Includes nationwide unlimited talk, text/media messaging, web access, instant messaging, email, 411 directory assistance and Walkie-Talkie (on iDEN series phones only).
- BlackBerry Daily Unlimited: $3/day. Includes nationwide unlimited talk, text/media messaging, and access to BlackBerry Web, BlackBerry App World, IM, E-Mail and more.
- Pay as You Go: 20¢ per minute, anytime - day or night. Customers can also send and receive standard text messages for 20¢ per message. 50¢/day unlimited web access (daily charge whether you use it or not is actually an add on). Unlimited Nationwide Boost Walkie-Talkie is available for an additional $1/day.
Add-ons
- International Connect: An additional $5/month. Add-on to the monthly plans. International Connect includes unlimited text messaging and walkie-talkie services between the U.S., Canada, Baja California, and selected areas of South America.
- Phone Insurance: $5/month. Add-on offers coverage if the phone breaks, is lost or stolen, and if it is damaged even with liquids.
- Pay as You Go: New Update 10/6/11 Data 50¢/day Your rate will not increase as long your acct remains active & you don't change plans. New Plane is Nationwide Calling 20¢/min, Text 20¢/message to send & receive, Multi-Media Messaging (includes picture, audio & video) 25¢/message to send & receive, Nationwide Walkie-Talkie (available with iDEN Series) $1/day unlimited Usage, Email 99¢/day unlimited usage, 411 Directory Assistance $1.29/call + airtime,
Phones
| iDEN Series |
CDMA Series |
| Motorola i295 |
BlackBerry Curve 8330 |
| Motorola i335 |
Motorola C290 |
| Motorola i465 Clutch |
Motorola K1m KRZR |
| Motorola i570 |
Motorola W385 -Plans:It is currently offered by Verizon Wireless, U.S. Cellular, Boost Mobile, Qwest Wireless and Metro PCS in the United States, and is also offered in Canada through Telus Mobility and Koodo Mobile.-Specifications:* Specs Source: Motorola...
|
| Motorola i776/i776w |
Sanyo SCP-3810 Mirro |
| Motorola i856/i856w Debut |
Sanyo SCP-6760 Incognito |
| Motorola i9 Stature |
Sanyo SCP-2700 Juno |
| Motorola i1 Opus The Motorola i1 is an Internet-enabled smartphone by Motorola, running the Android operating system designed by Google. The Motorola i1 is the first Android smartphone for iDEN-based networks, which use older 2G technology rather than modern CDMA and GSM networks, and only support data rates up to...
|
Samsung SPH-M540 Rant The Samsung SPH-M540 is a mobile phone designed and marketed by Samsung Mobile.-Features:-External links:*...
|
| Motorola i296 |
Motorola WX400 Rambler |
| Motorola i475 Clutch+ |
Motorola WX415 Bali |
| Motorola i412 |
Samsung SPH-M350 Seek |
| |
BlackBerry Curve 8530 |
| |
Samsung SPH-M260 Factor |
| |
Samsung SPH-M820 Galaxy Prevail Samsung Galaxy Prevail is an Android smartphone with 3.2" display. It is part of the Samsung Galaxy family and its model number is sph-m820. It is sold exclusively by Boost Mobile. It has 2MP camera, GPS, Bluetooth, WiFi and supports up to 32GB microSD memory cards. It is powered by a Qualcomm 800...
|
| |
Motorola WX430 Theory |
| |
Sanyo SCP-6780 Innuendo |
| |
LG LG102 |
| |
BlackBerry Style 9670 |
| |
Samsung SPH-M930 Transform Ultra |
|
Previous phones
- Motorola i205
- Motorola i215
- Motorola i285
- Motorola i290
- Motorola i415
- Motorola i425e/i425t
- Motorola i450
- Motorola i455
The Motorola i455 is an iDEN mobile phone offered by Boost Mobile. It replaces the discontinued i450. The i455 usually comes in black. It features a 600 entry phonebook, push-to-talk service, polyphonic ringtones, speakerphone, and messaging....
- Motorola i730
- Motorola i830
- Motorola i833
- Motorola i835/i835g/i835w
- Motorola i855/i855e
- Motorola i860
The Motorola i860 was the first iDEN phone to feature a camera. The VGA camera is equipped with a 10-second video record option and built-in ultra-bright spotlight...
- Motorola i875
- Motorola i885
Most Nextel-branded
iDENIntegrated Digital Enhanced Network is a mobile telecommunications technology, developed by Motorola, which provides its users the benefits of a trunked radio and a cellular telephone...
phones can be used with the Boost service with the addition of a Boost SIM card. However, Boost Mobile will not guarantee all service features if a Nextel-branded handset is chosen and you will not receive any support for the device.
Marketing
The Boost Mobile brand was originally marketed to the teen and young adult demographics - heavily focused on action sports, lifestyle and urban music. Boost Mobile's past American advertising campaigns featured
Fat JoeJoseph Antonio Cartagena , better known by his stage name Fat Joe, is an American rapper, CEO of Terror Squad Entertainment, and member of musical groups D.I.T.C. and Terror Squad....
,
Master ShakeMaster Shake is a fictional character on the Adult Swim animated television series, Aqua Unit Patrol Squad 1, which was originally titled Aqua Teen Hunger Force since its premiere in 2000 until 2011...
, Eve,
Travis BarkerTravis Landon Barker is an American musician, producer and entrepreneur, most noted as the drummer for the American pop punk band Blink-182, as well as the alternative rock band +44, the rap rock band The Transplants, and the alternative rock band Box Car Racer. He was a frequent collaborator with...
,
Kanye WestKanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...
,
LudacrisChristopher Brian Bridges , better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings...
, Richard "Rip" Hamilton,
Nick CannonNicholas Scott "Nick" Cannon is an American actor, comedian, rapper, entrepreneur, record producer, radio, and television personality. On television, Cannon began as a teenage sketch comedian on All That before going on to host The Nick Cannon Show, Wild 'N Out, and America's Got Talent...
, and
The GameJayceon Terrell Taylor , better known by his stage name Game, formerly The Game, is an American rapper and actor. As a member of G-Unit, he rose to fame in 2005 with the success of his debut album, The Documentary, which earned him two Grammy Award nominations...
and used the slogan "Where you at?" In late 2007, a Boost Mobile commercial with
Young JeezyJay Wayne Jenkins , better known by his stage name Young Jeezy, is an American rapper. He is the member of the hip hop group United Streets Dopeboyz of America and a former member of BMF...
,
Jermaine DupriJermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...
, and
Mickey AvalonMickey Avalon is an American rapper from Hollywood, California. His debut self-titled solo album was released Nov. 7, 2006 on Interscope/Shoot to Kill Records in association with MySpace Records...
was released. The “Where you at?” slogan referenced the walkie-talkie feature on all Boost Mobile phones and later evolved to highlight a social GPS application that was available on selected Boost Mobile phones.
Because Boost's deep roots began with extreme sports, there were also several television spots custom made for FUEL TV, one of the premier action sports networks on television.
In fact, Fuel TV's popular "Weekly Update" program, which is the country's one-stop-shop for all news relating to action sports, was long known as "The Weekly Update with Boost Mobile." Another popular Fuel TV program, "Danny and the Dingo" - also prominently featured Boost Mobile in past seasons when its star, Pro Snowboarder Danny Kass, was sponsored by Boost.
In early 2009 Boost Mobile launched their Unwronged campaign. The ads feature situations that could be considered “wrong” such as a coroner that drops food into a cadaver and then proceeds to eat it, two pigs dining on ham, a woman with unusually long armpit hair, and a “man baby”. Each commercial focuses on the fact that while what they are, or are doing, may be wrong, what is really wrong is the fact that cell phone providers have hidden fees and that is why they have chosen to use Boost Mobile.
Recently Boost Mobile sponsored
IndyCar SeriesThe IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and...
driver
Danica PatrickDanica Sue Patrick is an American auto racing driver, model and advertising spokeswoman. She is the most successful woman in the history of American open-wheel racing, being the only woman to win in the IndyCar Series as well as holding the highest finish by a woman at the Indianapolis 500 of 3rd...
and her Lucky #7 Boost Mobile/
MotorolaMotorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
/Andretti Green Racing car for a period of time. A series of commercials from Boost's Unwronged campaign has featured Danica, one of which had her pit crew dressed up as women, and the other with her signing the chests of men.
Boost Mobile has also produced some regional campaigns, including providing live paper shredders at bus stops in Chicago and Boston, where several times an hour sample contracts from competing wireless service providers would be shredded into confetti.
On January 20, 2010, According to the Wall Street Journal, Boost Mobile's parent company
Sprint NextelSprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
managed to secure some of the 1985 Chicago Bears players, including
Jim McMahonJames Robert "Jim" McMahon, Jr. is a former American football player. He played college football at Brigham Young University, where he was a two-time All-American and later in the professional ranks with the Chicago Bears, San Diego Chargers, Philadelphia Eagles, Minnesota Vikings, Arizona...
,
Willie GaultWillie James Gault is a former American football wide receiver and Olympic athlete. Gault played in the National Football League for 11 seasons for the Chicago Bears and Los Angeles Raiders. He was a member of the Bears team that won Super Bowl XX, and was also a member of the U.S. Olympic team...
, and
Mike SingletaryMichael "Mike" Singletary is an American football coach and former professional football player. He is currently the linebacker coach and assistant head coach for the Minnesota Vikings of the NFL....
, to re-create their famous “
Super Bowl Shuffle"The Super Bowl Shuffle" is a rap song performed by players of the Chicago Bears football team during 1985, slightly prior to their win in Super Bowl XX.-Song and video:...
”
rapRap may refer to:*Rapping, performance in which rhyming lyrics are used, with or without musical accompaniment ; while an MC performs spoken verses in time to a beat/ melody**Hip hop subculture**Hip hop music...
song and
music videoA music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
as "The Boost Mobile Shuffle" during the first quarter of the
Super Bowl XLIVSuper Bowl XLIV was an American football game between the American Football Conference champion Indianapolis Colts and the National Football Conference champion New Orleans Saints to decide the National Football League champion for the 2009 season. The Saints defeated the Colts by a score of...
. It’s speculated that Sprint Nextel bought the 30-second Super Bowl commercial spot for around $2.5 million and $2.9 million – so that Boost Mobile’s brand will be recognized during a time when families converge in their living rooms for one of the biggest sporting events. The commercial was directed by comedy duo Tim & Eric.
Boost runs the
Boost Mobile Freestyle Motocross Tour/Team, which also makes stops at select
NASCARThe National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
events throughout the country - as NASCAR's title sponsor is Sprint Nextel: Boost's parent company.
Criticism
Boost Mobile was criticised by the Australian TV show, Media Watch, for a marketing campaign it launched in June 2010. Boost Mobile issued a media release identifying four
text messagingText messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
disorders, "Textophrenia, Textiety, Post Traumatic Text Disorder, and Binge Texting." The media release cited an academic paper co-authored by Dr Shari Walsh of the
Queensland University of TechnologyQueensland University of Technology is an Australian university with an applied emphasis in courses and research. Based in Brisbane, it has 40,000 students, including 6,000 international students, over 4,000 staff members, and an annual budget of more than A$750 million.QUT is marketed as "A...
however her academic paper did not mention anything about the text disorders. When questioned about her paper being cited by Boost Mobile, Dr. Walsh stated "[It was] not an accurate reflection of my research. The quote (...) in the media release suggests that I researched texting only from a diagnostic perspective. This is not so." Dr Walsh also stated "The terms coined by Boost are a marketing strategy. I am not interested in diagnosing 'texting disorders'." Boost Mobile subsequently launched a
Facebook pageFacebook is a social networking website, founded in 2004. This is a list of features that can be found on the Facebook website, as well as technology features on the website.-Chat:...
offering help to "textaholics" suffering from the four disorders. The help turned out to be advertising their fee of 100 texts for one dollar. Media Watch called the marketing campaign "simply unconscionable."
Sponsorships
- Boost Mobile is the current marquee sponsor of the WNBA, the first league-wide sponsor in league history.
- Boost Mobile sponsored a surfing event, the Boost Mobile Pro of Surf (ASP World Tour) until 2008 at Lower Trestles near San Clemente, Calif.
- Boost have also sponsored a professional skateboard event, the Boost Mobile Pro of Skateboarding, and logo-labeled skateboards and accessories.
- Past athletes sponsored by boost include Kelly Slater
Robert Kelly Slater is an American professional surfer known for his competitive prowess and style. He has been crowned ASP World Champion a record 11 times, including 5 consecutive titles from 1994–98. He is the youngest and the oldest to win the title...
, Cory Lopez, Ian Walsh, Makua RothmanMakaukai Rothman, born June 17, 1984 on the North Shore of Oahu, Hawaii, is an up-and-coming big wave rider and professional surfer.Makua Rothman is the son of Eddie Rothman, founder of “Da Hui.” Da Hui, consisting of native Hawaiians , was established in the '70s purportedly as a reaction to the...
, Jamie O'BrienJamie O'Brien is a professional surfer from North Shore, Hawaii.-Career:O'Brien was born on June 9, 1983 in Hawaii and currently lives in Haleiwa. He has said that he was fortunate as a child to grow up near the Banzai Pipeline...
, Dane ReynoldsDane Reynolds is a professional surfer from Ventura, California. He is known for his "go for broke" style of surfing that includes many experimental and aerial maneuvers....
, Kolohe Andino, Sunny GarciaSunny Garcia was born Vincent Sennen Garcia on January 14, 1970 in Mā'ili, on the Westside of Oahu, Hawaii. He grew up in Wai'anae and after leaving school, debuted on the 1986 Gotcha Pro at Sandy Beach, Oahu, beating the 1984 champ Tom Carroll....
, Jamie Bestwick, Paul "P-Rod" RodriguezPaul Rodriguez III , also known by his nickname P-Rod, is a Mexican-American professional street skateboarder and actor.-Early life:...
, Josh HansenJosh Hansen is an American professional motocross racer. The son of retired motocross champion Donnie Hansen, he is best known for winning the gold medal for Supercross at the Summer X Games for two consecutive years. Hansen currently rides a Kawasaki 250F for the Monster Energy/Pro Circuit team...
, Tosh Townsend, Jeff "OX" Kargola, Keir DillonKeir Dillon professional snowboarder specializing in Halfpipe. With his smooth style and big airs, he is considered by many to be one of the world's best riders.-Career:...
, Rick Thorne, Danny KassDaniel "Danny" Kass is an American professional snowboarder.He was born in Vernon Valley, NJ.Danny grew up in New Jersey where he began his climb into snowboarding history at the age of twelve...
and Pierre-Luc GagnonPierre-Luc Gagnon, also known as "PLG" , is a Canadian professional skateboarder.Gagnon began skating in 1988, and entered his first competition in 1992....
.
- Boost Mobile was also the official sponsor of Hot Import Nights
Hot Import Nights is an auto show featuring compact and tuner import cars. The show originated in California and has been hosted in various major cities throughout the United States.- The Company:...
, a year long event that brings together cars, models, performance artists together at locations nationwide.
- Boost is the long-time sponsor of UFC and MMA fighter, Quinton "Rampage" Jackson
Quinton Ramone Jackson ;, also known as Rampage Jackson, is an American mixed martial artist and actor. He is a former UFC Light Heavyweight Champion. Jackson rose to prominence in Japan's Pride Fighting Championships where he was noted for his powerful body slams including a knockout victory over...
.
- Since 2005 Boost Mobile has sponsored the national volunteer efforts of RockCorps
RockCorps is a pro-social production company that uses music to inspire people to volunteer and get involved in their community. To date, over 80,000 volunteers have attended more than 30 live concert events...
to form Boost Mobile RockCorps. The organization encourages youth to volunteer in their communities for four hours by rewarding them with a ticket to an exclusive concert.
- Boost Mobile also sponsored Danica Patrick
Danica Sue Patrick is an American auto racing driver, model and advertising spokeswoman. She is the most successful woman in the history of American open-wheel racing, being the only woman to win in the IndyCar Series as well as holding the highest finish by a woman at the Indianapolis 500 of 3rd...
in the 2009 Indy Racing League season.
- Boost Mobile will sponsor Travis Pastrana
Travis Alan Pastrana is an American motorsports competitor and stunt performer who has won championships and X Games gold medals in several events, including supercross, motocross, freestyle motocross, and rally racing. He runs a show called Nitro Circus with some of his friends...
in seven NASCAR Nationwide Series races, as well as several NASCAR K&N Pro Series East races in 2011.
In popular culture
- On December 12, 2005, Boost Mobile ran a promotion with Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
's "Adult SwimAdult Swim is an adult-oriented Cable network that shares channel space with Cartoon Network from 9:00 pm until 6:00 am ET/PT in the United States, and broadcasts in countries such as Australia and New Zealand...
" block of programming, particularly during Aqua Teen Hunger ForceAqua Teen Hunger Force , retitled Aqua Unit Patrol Squad 1 in 2011, is an American animated television series on Cartoon Network late night programing block, Adult Swim, as well as Teletoon's Teletoon at Night block and later G4 Canada's ADd block in Canada...
which was the main focus in that night's episode.
- Boost phones have been featured in the films Hotel for Dogs
Hotel for Dogs is a 2009 American children's comedy film based on the 1971 Lois Duncan novel of the same name. The film, directed by Thor Freudenthal and adapted by Jeff Lowell, Bob Schooley, and Mark McCorkle, stars Johnny Simmons, Emma Roberts, Jake T. Austin, Lisa Kudrow, Kevin Dillon, Kyla...
, The HangoverThe Hangover is a 2009 American comedy film directed by Todd Phillips and written by Jon Lucas and Scott Moore. The film stars Bradley Cooper, Ed Helms, Zach Galifianakis, Heather Graham, Justin Bartha and Jeffrey Tambor...
, Grandma's Boy, Employee of the MonthEmployee of the Month is a 2006 American comedy film directed by Greg Coolidge, written by Don Calame, Chris Conroy, and Coolidge, and starring Dane Cook, Jessica Simpson and Dax Shepard. The main plot revolves around two shop employees who compete for the affection of their newest co-worker...
and the TV series DexterDexter is an American television drama series, which debuted on Showtime on October 1, 2006. The sixth season premiered on October 2, 2011. The series centers on Dexter Morgan , a bloodstain pattern analyst for the Miami Metro Police Department who moonlights as a serial killer...
and WeedsWeeds is an American television comedy created by Jenji Kohan and produced by Tilted Productions in association with Lionsgate Television. The central character is Nancy Botwin , a widowed mother of two boys who begins selling marijuana to support her family after her husband dies suddenly of a...
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