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Bongo Flava

 

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Bongo Flava



 
 
Bongo Flava is a nickname for Tanzanian hip hop
African hip hop

Hip hop music has been popular in Africa since the early 1980s due to widespread United States influence. In 1985 hip hop reached Senegal, a French language-speaking country in West Africa....
 music. The genre, which is based out of the city of Dar es Salaam
Dar es Salaam

Dar es Salaam , formerly Mzizima, is the largest city in Tanzania. It is also the country's richest city and a regionally important economic centre....
, takes its name from the Swahili word 'ubongo,' meaning “brains” . Bongo Flava incorporates Afrobeat
Afrobeat

Afrobeat is a combination of Yoruba music, jazz, highlife, and funk rhythms, fused with Percussion instrument and vocal styles, popularized in Africa in the 1970s....
 and arabesque melodies, dancehall
Dancehall

Dancehall is a type of Jamaican popular music which developed in the late 1970s, initially as a more sparse and less political and religious variant of reggae than the Roots reggae style that had dominated much of the 1970s....
 and hip hop beats, Swahili lyrics and English phrases, combining aspects of the global hip hop scene with an East African flavor to form a unique style of music. The genre has immense popularity, reflected in the Tanzanian media outlets dedicated to the promotion of Bongo Flava.






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Bongo Flava is a nickname for Tanzanian hip hop
African hip hop

Hip hop music has been popular in Africa since the early 1980s due to widespread United States influence. In 1985 hip hop reached Senegal, a French language-speaking country in West Africa....
 music. The genre, which is based out of the city of Dar es Salaam
Dar es Salaam

Dar es Salaam , formerly Mzizima, is the largest city in Tanzania. It is also the country's richest city and a regionally important economic centre....
, takes its name from the Swahili word 'ubongo,' meaning “brains” . Bongo Flava incorporates Afrobeat
Afrobeat

Afrobeat is a combination of Yoruba music, jazz, highlife, and funk rhythms, fused with Percussion instrument and vocal styles, popularized in Africa in the 1970s....
 and arabesque melodies, dancehall
Dancehall

Dancehall is a type of Jamaican popular music which developed in the late 1970s, initially as a more sparse and less political and religious variant of reggae than the Roots reggae style that had dominated much of the 1970s....
 and hip hop beats, Swahili lyrics and English phrases, combining aspects of the global hip hop scene with an East African flavor to form a unique style of music. The genre has immense popularity, reflected in the Tanzanian media outlets dedicated to the promotion of Bongo Flava. "TV and radio programs are dedicated to Bong Flava, which is also reflected in the sales figures of some of hip hop albums." Outside of its historical home of Tanzania
Tanzania

Tanzania , officially the United Republic of Tanzania , is a country in East Africa that is bordered by Kenya and Uganda on the north, Rwanda, Burundi and the Democratic Republic of the Congo on the west, and Zambia, Malawi and Mozambique on the south....
, Bongo Flava has become a resoundingly popular sound in neighboring countries such as Kenya
Kenya

The Republic of Kenya is a country in East Africa. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and Sudan to the northwest, with the Indian Ocean running along the southeast border....
, which has a comparatively better hip hop
Hip hop

Hip hop is a cultural movement built largely around the music genre of hip hop music, which developed in New York City during the 1970s primarily among African Americans and Latino Americans....
 scene. Bongo Flava has even found a home outside of the African continent: the self-proclaimed "best internet station for Bongo Flava," Bongo Radio, happens to be based out of Chicago, Illinois.

Although Bongo Flava has been a hit in the United States as well, the sound remains particularly unique. Bongo Flava "makes up its own rules and these guys don’t need to copy their brothers in America, but have a sure clear sense of who they are and what sound it is they’re making". The sound “has its roots in the rap, R&B and hip hop coming from America but from the beginning these styles have been pulled apart and put back together with African hands”. The very African roots and identity of this genre of music reveal its political nature and are problematic to the fact that “the biggest stars of the genre are now setting their sights on northern hemisphere”. Artists often strive for global success and mass appeal despite their very African roots with their “mixture of Afrobeat and arabesque melodies, dancehall and hip hop beats, Swahili lyrics, and a low budget European production style”. Bongo Flava “mixes up a whole host of styles and influences from Black American music...its lyrics are sung in Swahili peppered with words and phrases in English and tackle subjects faced by the continent and the world over: poverty, ambition, success, money, HIV/AIDS, education and experiences we can all relate to such as love, jealousy, beauty and loneliness”. Bongo Flava often incorporates social themes such as HIV/AIDS and community struggles, in a form sometimes characterized as "edutainment." However despite the popularity of Bongo Flava and the large number of well-known artists throughout Tanzania, copying of music is widespread and most artists are unable to make a living selling their music. They must alternatively rely on income from live performances to support themselves.

Popular Bongo Flava artists include Juma Nature
Juma Nature

Juma Nature a.k.a Sir Nature is a Tanzanian hip hop artist and a singer. He is the founder and member of a Temeke group called Wanaume, an informal group of rappers from the poor side of Dar es Salaam....
, Professor Jay
Professor Jay

Joseph Haule , popularly Professor Jay is a Tanzanian hip hop artist. This type of Tanzanian hip hop has come to be called Bongo Flava which is associated directly with the area as a new genre different than hip hop....
 and Dully Sykes
Dully Sykes

Dully Sykes also calls himself Mr Misifa or Mr Chicks is the Tanzanian answer to Akon in terms of creativity. Dully Sykes is a pioneering dancehall artist in Tanzania ....
, the former of whom was featured on the 2004 recording "Bongo Flava: Swahili Rap from Tanzania," produced by Out Here Records Other artists featured on the same album include X-Plastaz, a northern Tanzanian group who have developed their own sub-genre within Bongo Flava known as Massai Hip Hop.