Bodega Aurrerá
Encyclopedia
Bodega Aurrera is a Mexican
discount-store owned by American
discount chain Wal-Mart
. The chain was first established in 1970 in Mexico City
.
Though every Aurrerá store was converted into Wal-Mart, both Aurrerá and Bodega Aurrera names survived, the first as a product brand and the latter as a store.
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
discount-store owned by American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
discount chain Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
. The chain was first established in 1970 in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
.
Though every Aurrerá store was converted into Wal-Mart, both Aurrerá and Bodega Aurrera names survived, the first as a product brand and the latter as a store.
History
In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrera thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrera in Basque means “Come on” .- 1958: Opens the first store Aurrera, with the branche Bolívar.
- 1960: Begins to operate stores Superama 1960.
- 1964: Starts operations Vips Restaurants 1964.
- 1970: Begins Suburbia and Bodega Aurrerá operations.
- 1976: Inaugurate First Distribution Center in Mexico (in Spanish, CEDIS).
- 1978: Opening of restaurants El Portón (The Gate).
- 1986: Makes the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
- 1990: Aurrerá starts the barcodeBarcodeA barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional . Later they evolved into rectangles,...
system in Mexico. - 1991: Wal-Mart and Cifra makes a joint ventureJoint ventureA joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
. Creation of the International Division of Wal-Mart Stores and signed a partnership agreement with Cifra. Born the first Sam's ClubSam's ClubSam's Club is a chain of membership-only retail warehouse clubs owned and operated by Wal-Mart Stores, Inc., founded in 1983 and named after Wal-Mart founder Sam Walton. , the Sam's Club chain serves more than 47 million U.S. members...
in Mexico. - 1993: Began operations Wal-Mart Supercenter. The supermarkets Aurrerá changes style and design in Walmart stores.
- 1994: They're joined Suburbia and Vips inner the association Cifra/Wal-Mart Distribuidora, S.A. de C.V.
- 1997: Wal-Mart buys most of the shares and acquiring control of the company.
- 2000: Grupo Cifra renames figure at Wal-Mart de Mexico.
- 2001: Aurrera stores become Walmart Supercenters and Warehouse Aurrera.
- 2005: Walmart Mexico makes the stores Mi Bodega Aurrera currently has over 50 units in various parts of the Republic. It's a variant of Bodega Aurrera, with less area and products.
- 2007: Bodega Aurrera has about 300 units driving prices lower for much of the Mexican Republic.
See also
- AurreráAurreráAurrerá is a defunct grocery chain in Mexico. It started operations in 1958 in Mexico City, and folded in 2001 after being acquired by Wal-Mart....
(Bodega Aurrera's prior parent company) - Walmart de México y CentroaméricaWalmexWal-Mart de Mexico , is a Mexican public corporation, which is 31% owned by the American retail multinational corporation Wal-Mart Stores, Inc. It has been traded in the Mexican Stock Exchange since 1977 ....
, the subsidiary supermarket division, which operates Bodega Aurrerá in Mexico.