Beverage Partners Worldwide
Encyclopedia
Beverage Partners Worldwide (BPW) is the name of the joint venture
partnership between The Coca-Cola Company
and Nestlé
, created in 2001 as the successor to Coca-Cola and Nestle Refreshments (CCNR) founded in 1991. Coca-Cola and Nestlé hold equal parts in the joint venture.
In late 2006, the two companies announced that their joint venture is focussed on producing and selling drinks based on black tea
and green tea
like Nestea
and Enviga
.
The iced tea brand, Nestea
, while owned by Nestle, is controlled in most global markets by BPW. BPW operates in more than 40 countries, marketing Nestea as well as other ready-to-drink chilled teas. Nestea trails well behind competitors, notably Lipton
and Snapple
, in most developed markets. In 2007 BPW lost the right to managed RTD
flavoured milks and chilled coffees, including several Nescafe spin-offs. Coca-Cola subsequently agreed a separate joint venture with Illy
Coffee to market RTD coffees.
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
partnership between The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
and Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, created in 2001 as the successor to Coca-Cola and Nestle Refreshments (CCNR) founded in 1991. Coca-Cola and Nestlé hold equal parts in the joint venture.
In late 2006, the two companies announced that their joint venture is focussed on producing and selling drinks based on black tea
Black tea
Black tea is a variety of tea that is more oxidized than the oolong, green, and white varieties.All four varieties are made from leaves of the shrub Camellia sinensis. Black tea is generally stronger in flavor and contains more caffeine than the less oxidized teas. Two principal varieties of the...
and green tea
Green tea
Green tea is made solely from the leaves of Camellia sinensis that have undergone minimal oxidation during processing. Green tea originates from China and has become associated with many cultures throughout Asia. It has recently become more widespread in the West, where black tea is traditionally...
like Nestea
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...
and Enviga
Enviga
Enviga was a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint-venture between Coca-Cola Company and Nestlé. It is available in three flavors: Green tea, Tropical Pomegranate and Mixed Berry...
.
The iced tea brand, Nestea
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...
, while owned by Nestle, is controlled in most global markets by BPW. BPW operates in more than 40 countries, marketing Nestea as well as other ready-to-drink chilled teas. Nestea trails well behind competitors, notably Lipton
Lipton
Lipton is a brand of tea currently owned by Unilever.-History of Lipton Tea:Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hobo ken,...
and Snapple
Snapple
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The brand was founded in 1972. The brand achieved some notoriety due to various pop-culture references including television shows.-History:...
, in most developed markets. In 2007 BPW lost the right to managed RTD
Ready to drink
Ready to drink is a term used to describe a packaged beverages that is sold in a prepared form, ready for consumption.The term is typically used to contrast packaged forms of beverages that are also sold in forms that require preparation, for example iced tea and alcopops Ready to drink (often...
flavoured milks and chilled coffees, including several Nescafe spin-offs. Coca-Cola subsequently agreed a separate joint venture with Illy
Illy
illycaffè is a brand of coffee produced in Trieste, Italy.illy produces only one blend in three roast variations: normal, dark roast, and decaffeinated. The blend is packaged as whole beans, pre-ground coffee, E.S.E. pods, or iperEspresso Capsules....
Coffee to market RTD coffees.