Best Direct is a home shopping television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 channel, broadcast in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 on the Sky Digital and Virgin Media

Virgin Media

Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...

 platforms. Additionally the channel is available free-to-air on the Eurobird 1

Eurobird 1

Eurobird 1 is a Eutelsat operated Eurobird satellite, used primarily for digital television. It is located at 28.5° east in the Clarke Belt, just within the range of most satellite dishes pointed at SES Astra's Astra 2A, 2B and 2D at 28.2° east...

 satellite.

The Best Direct channel is owned and operated by Best Direct International Ltd. Best Direct International was formed in 1992; however, the roots of the company can be traced back to the late 1940s when William Levene (the father of the company's current chairman, Michael Levene) exhibited household products he had obtained worldwide at county shows, fair

Fair

A fair or fayre is a gathering of people to display or trade produce or other goods, to parade or display animals and often to enjoy associated carnival or funfair entertainment. It is normally of the essence of a fair that it is temporary; some last only an afternoon while others may ten weeks. ...

s and exhibition

Art exhibition

Art exhibitions are traditionally the space in which art objects meet an audience. The exhibit is universally understood to be for some temporary period unless, as is rarely true, it is stated to be a "permanent exhibition". In American English, they may be called "exhibit", "exposition" or...

s.

An additional timeshift service (Best Direct +) was available solely on Sky Digital. 'Best Direct +' was renamed 'Blueberry TV' on the Sky EPG in November 2009.

From 16 September 2008, Best Direct was also broadcast on the Freesat

Freesat

Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

platform (channel 813), but was discontinued on 21 April 2009.