Beats By Dr. Dre
Encyclopedia
Beats By Dr. Dre is a brand of headphones
and loudspeaker
s marketed by hip-hop/rap musician Dr. Dre
and Interscope-Geffen-A&M
Records chairman Jimmy Iovine
under Beats Electronics LLC. There are six versions of the headphones and six versions of the earphones, which are manufactured and distributed under exclusive license by Monster Cable Products
. As part of marketing strategy, the headphones often appear
in music video
s, movies, advertisements and other media.
There are two branches of the Beats headphone family; In-ear headphones such as iBeats, Tour, Heartbeats By Lady Gaga
, DiddyBeats by P. Diddy
, JustBeats by Justin Bieber
, & PowerBeats by LeBron James and on-ear/over-ear headphones such as Studio, Solo/Solo HD/Solo HD (RED), Wireless, Mixr, Executive, and Pro.
Headphones from the Beats family include the "Beats Solo HD," a high-definition on-ear headphone, which is available in red, black, or white. The "Red" version is made specifically for Irish
musician Bono
's Product RED
charity group. Beats by Dre has also teamed with David Guetta
for "Mixr" - a model targetted for DJs. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional DJ market. The "Wireless" are on-ear headphones with wireless technology which needs to be recharged and uses Bluetooth
technology. The "Beatbox" is a compact speaker
with both an iPod
dock
and 3.5mm stereo jack
The original "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate. In 2011, Beats by Dre released limited edition of Beats Studio with 6 colors, such as magenta, orange, purple, silver, blue, and green. The upcoming "Beats Executive" is the second headphone from Beats to feature noise-cancellation. It also has an auto-off feature, a brushed-aluminum finish and leather headband.
Beats is partnered with HP to launch desktop and notebook branded as "Beats Audio" products.
They also partnered with Chrysler Motors
to make "Beats Audio"-branded Chrysler 300s. In August 2011 a majority stake was taken in the company by mobile phone manufacturer HTC
after a $300 million investment.
On-ear headphones
In-ear headphones
Loudspeakers
Headphones
Headphones are a pair of small loudspeakers, or less commonly a single speaker, held close to a user's ears and connected to a signal source such as an audio amplifier, radio, CD player or portable Media Player. They are also known as stereophones, headsets or, colloquially, cans. The in-ear...
and loudspeaker
Loudspeaker
A loudspeaker is an electroacoustic transducer that produces sound in response to an electrical audio signal input. Non-electrical loudspeakers were developed as accessories to telephone systems, but electronic amplification by vacuum tube made loudspeakers more generally useful...
s marketed by hip-hop/rap musician Dr. Dre
Dr. Dre
Andre Romelle Young , primarily known by his stage name Dr. Dre, is an American record producer, rapper, record executive, entrepreneur, and occasional actor. He is the founder and current CEO of Aftermath Entertainment and a former co-owner and artist of Death Row Records...
and Interscope-Geffen-A&M
Interscope-Geffen-A&M
Interscope-Geffen-A&M is an umbrella label, owned by Universal Music Group. The company was formed in 1999, when Geffen Records and A&M Records were merged into Interscope Records—the flagship imprint of the operation....
Records chairman Jimmy Iovine
Jimmy Iovine
James "Jimmy" Iovine is an American music producer, entrepreneur and chairman of Interscope-Geffen-A&M.-Biography:...
under Beats Electronics LLC. There are six versions of the headphones and six versions of the earphones, which are manufactured and distributed under exclusive license by Monster Cable Products
Monster Cable Products
Monster Cable Products Inc. owns the Monster Cable brand of consumer audio and video cable, which is primarily used to connect audio and video components...
. As part of marketing strategy, the headphones often appear
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
in music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
s, movies, advertisements and other media.
There are two branches of the Beats headphone family; In-ear headphones such as iBeats, Tour, Heartbeats By Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
, DiddyBeats by P. Diddy
Sean Combs
Sean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...
, JustBeats by Justin Bieber
Justin Bieber
Justin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...
, & PowerBeats by LeBron James and on-ear/over-ear headphones such as Studio, Solo/Solo HD/Solo HD (RED), Wireless, Mixr, Executive, and Pro.
Headphones from the Beats family include the "Beats Solo HD," a high-definition on-ear headphone, which is available in red, black, or white. The "Red" version is made specifically for Irish
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
musician Bono
Bono
Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
's Product RED
Product Red
Product Red, styled as RED, is a brand licensed to partner companies such as Nike, American Express , Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics , Gap, Emporio Armani, Hallmark and Dell...
charity group. Beats by Dre has also teamed with David Guetta
David Guetta
Pierre David Guetta , known professionally as David Guetta , is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster and Pop Life...
for "Mixr" - a model targetted for DJs. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional DJ market. The "Wireless" are on-ear headphones with wireless technology which needs to be recharged and uses Bluetooth
Bluetooth
Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks with high levels of security...
technology. The "Beatbox" is a compact speaker
Loudspeaker
A loudspeaker is an electroacoustic transducer that produces sound in response to an electrical audio signal input. Non-electrical loudspeakers were developed as accessories to telephone systems, but electronic amplification by vacuum tube made loudspeakers more generally useful...
with both an iPod
IPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...
dock
Dock Connector
A dock connector is a connector used to attach a mobile electronic device simultaneously to multiple external resources. The dock connector will typically carry a variety of signals and power, through a single connector, to simplify the process of docking the mobile device...
and 3.5mm stereo jack
TRS connector
A TRS connector is a common family of connector typically used for analog signals including audio. It is cylindrical in shape, typically with three contacts, although sometimes with two or four . It is also called an audio jack, phone jack, phone plug, and jack plug...
The original "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate. In 2011, Beats by Dre released limited edition of Beats Studio with 6 colors, such as magenta, orange, purple, silver, blue, and green. The upcoming "Beats Executive" is the second headphone from Beats to feature noise-cancellation. It also has an auto-off feature, a brushed-aluminum finish and leather headband.
Beats is partnered with HP to launch desktop and notebook branded as "Beats Audio" products.
They also partnered with Chrysler Motors
Chrysler (division)
Chrysler is the flagship brand of Chrysler Group LLC, named after founder Walter P. Chrysler.-Overview:The Chrysler brand was originally a premium luxury position competing with Cadillac and Lincoln, owned respectively by Chrysler Group's Detroit rivals, General Motors and Ford Motor Company...
to make "Beats Audio"-branded Chrysler 300s. In August 2011 a majority stake was taken in the company by mobile phone manufacturer HTC
HTC
-Companies:*HTC Corporation, a Taiwanese manufacturer of handheld devices*Harrisonville Telephone Company, a telephone company in Waterloo, Illinois*Horry Telephone Cooperative, a telephone cooperative in Horry County, South Carolina...
after a $300 million investment.
Models
Over-ear headphones- Studio (Available Red Sox edition; black, red, white purple, blue, green, orange, pink and silver)
- Pro (available in Detox Album Edition; black and white models)
- Beats Wireless
- Beats Mixr
On-ear headphones
- Solo (matte finishing to color)
- Solo HD (Glossy finish)
- Solo HD Product RedProduct RedProduct Red, styled as RED, is a brand licensed to partner companies such as Nike, American Express , Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics , Gap, Emporio Armani, Hallmark and Dell...
Edition - JustBeats Solo by Justin BieberJustin BieberJustin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...
- Beats Executive
In-ear headphones
- Tour (High resoulution in-ear headphones)
- iBeats (High performance in-ear headphones)
- Justbeats iBeats by Justin BieberJustin BieberJustin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...
- Heartbeats by Lady GagaLady GaGaStefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
- DiddyBeats by DiddySean CombsSean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...
- PowerBeats
Loudspeakers
- Beatbox iPodIPodiPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...
dock connecting available