Baghdad Soft Drinks Co
Encyclopedia
Baghdad Soft Drinks Co is a Soft drinks Bottling company
in Iraq
.It is the company that has the exclusive licence to sell Pepsi
products in Iraq
.
PepsiCo International's franchise agreement authorises Baghdad Soft Drinks Company to produce and distribute PepsiCo's Pepsi-Cola, Seven-Up and Mirinda
soft drink brands.
Many bottling companies are franchise
es of corporations such as Coca-Cola
and PepsiCo
who distribute the beverage in a specific geographic region.
It has a staff of ~1,400, and the 2004 agreement with pepsi is expected to create some 2,000 new jobs at Baghdad.
Major stocks on the Iraq Stock Exchange include Bank of Baghdad
, Baghdad Soft Drinks Co, Iraqi Tufted Carpets Co, Hader Marble and Thesar Agriculture.
Iraqi Pepsi is currently selling about 7.2 million bottles a month, though this number drops subject to power outages.
However, that relationship ended in 1990, when PepsiCo ceased doing business in Iraq after US and international trade sanctions barred trade with the country.
Hamid Jassim Khamis, serves as managing director, but resigned after he clashed with Uday Hussein
, son of the dictator Saddam Hussein, who bought a 10 per cent share of the company.
During the 2003 invasion of Iraq
, the local Pepsi-maker was forced to replace authentic PepsiCo concentrates with counterfeit varieties smuggled in from eastern Europe, due to international regulation.
After 2003, Uday Hussein's stake was frozen and Mr Khamis was brought back.
Coke's rival PepsiCo returned to Iraq in January 2004. A new company with the name The Coca Cola Bottling Company of Iraq has been set up. Coca-Cola drinks are imported into Iraq from Jordan, Turkey and other neighbouring countries. Pepsi Cola had been the only cola in Iraq since the mid-1960s Arab League boycott of israel
, because of Coke's investments in Israel.
Through local lawyers, PepsiCo is trying to re-register its trademark in Iraq, hoping for a crackdown on counterfeiters.
Bottling company
A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution.Many bottling companies are franchisees of corporations such as Coca-Cola and PepsiCo who distribute the beverage in a specific geographic region...
in Iraq
Iraq
Iraq ; officially the Republic of Iraq is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert....
.It is the company that has the exclusive licence to sell Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
products in Iraq
Iraq
Iraq ; officially the Republic of Iraq is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert....
.
PepsiCo International's franchise agreement authorises Baghdad Soft Drinks Company to produce and distribute PepsiCo's Pepsi-Cola, Seven-Up and Mirinda
Mirinda
Mirinda is a brand of soft drink originally created in Spain, but with global distribution. The word Mirinda means "admirable, wonderful" in Esperanto....
soft drink brands.
Many bottling companies are franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
es of corporations such as Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
and PepsiCo
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
who distribute the beverage in a specific geographic region.
It has a staff of ~1,400, and the 2004 agreement with pepsi is expected to create some 2,000 new jobs at Baghdad.
Major stocks on the Iraq Stock Exchange include Bank of Baghdad
Bank of Baghdad
The Bank of Baghdad is one the largest commercial banks in Iraq. It was established in 1992.Bank of Baghdad is a member of KIPCO group and enjoys international banking partnerships throughout the Middle East, North Africa, and further afield to Europe, United States of America, United Kingdom, and...
, Baghdad Soft Drinks Co, Iraqi Tufted Carpets Co, Hader Marble and Thesar Agriculture.
Iraqi Pepsi is currently selling about 7.2 million bottles a month, though this number drops subject to power outages.
History
Pepsi-Cola in Iraq goes back to 1950, when the brand was launched. Pepsi grew to become Iraq's leading soft drink brand, with Baghdad Soft Drinks Company, becoming a Pepsi franchisee in 1984.However, that relationship ended in 1990, when PepsiCo ceased doing business in Iraq after US and international trade sanctions barred trade with the country.
Hamid Jassim Khamis, serves as managing director, but resigned after he clashed with Uday Hussein
Uday Hussein
Uday Saddam Hussein al-Tikriti , was the eldest son of Saddam Hussein from his first wife, Sajida Talfah. He was the brother of Qusay Hussein. Uday was for several years seen as the heir apparent of his father; however, Uday lost his place in the line of succession due to his erratic behavior and...
, son of the dictator Saddam Hussein, who bought a 10 per cent share of the company.
During the 2003 invasion of Iraq
2003 invasion of Iraq
The 2003 invasion of Iraq , was the start of the conflict known as the Iraq War, or Operation Iraqi Freedom, in which a combined force of troops from the United States, the United Kingdom, Australia and Poland invaded Iraq and toppled the regime of Saddam Hussein in 21 days of major combat operations...
, the local Pepsi-maker was forced to replace authentic PepsiCo concentrates with counterfeit varieties smuggled in from eastern Europe, due to international regulation.
After 2003, Uday Hussein's stake was frozen and Mr Khamis was brought back.
Coke's rival PepsiCo returned to Iraq in January 2004. A new company with the name The Coca Cola Bottling Company of Iraq has been set up. Coca-Cola drinks are imported into Iraq from Jordan, Turkey and other neighbouring countries. Pepsi Cola had been the only cola in Iraq since the mid-1960s Arab League boycott of israel
Arab League boycott of Israel
The Arab League boycott of Israel is a systematic effort by Arab League member states to isolate Israel economically to prevent Arab states and discourage non-Arabs from providing support to Israel and adding to Israel's economic and military strength...
, because of Coke's investments in Israel.
Through local lawyers, PepsiCo is trying to re-register its trademark in Iraq, hoping for a crackdown on counterfeiters.