Authentic Journalism
Encyclopedia
Authentic Journalism is a term used by Al Giordano
Al Giordano
Al Giordano is a journalist who operates the Narco News Bulletin, reporting on the War on Drugs, the political blog The Field, reporting on American politics, and the School of Authentic Journalism...

 to describe a journalism unadulterated by money that "has a clear vision, a vision consistent with an authentically democratic society". He describes it as:


"journalism that doesn't pander to the interests of the advertisers [...] That doesn't go and look for more upscale readership in order to please those advertisers, but rather serves people – in a way that the people come to believe and to know that the newspaper, or whatever media it is, is part of them and serves their interests."


He further rejects the "alternative" label, saying that large media (like the New York Times) are the actual alternatives to real journalism, for the reasons above.

As defined by Mario Menéndez Rodríguez
Mario Menéndez Rodríguez
Mario Menéndez Rodríguez is the director-general of Por Esto!, the third largest daily newspaper in Mérida, Yucatán, Mexico. He was the first Mexican to interview Fidel Castro after the Cuban revolution.- References :...

, who coined the phrase, Authentic Journalism is defined by the following process: "First, we gather the people together to identify their problems in their own words, and the newspaper gives public voice to those words. Second, we gather the people, all the people, the very same people together to determine what are the solutions to those problems, big and small, and the newspaper gives voice to those solutions. And Third, we gather the people together to force the authorities to either solve or get out of the way of the solutions the people want, and the newspaper is on the side of the people in that struggle to the ultimate consequences."

School of Authentic Journalism

Giordano founded the School of Authentic Journalism on October 1, 2002 to teach the practice of Authentic Journalism, specifically as it relates to reporting on the War on Drugs
War on Drugs
The War on Drugs is a campaign of prohibition and foreign military aid and military intervention being undertaken by the United States government, with the assistance of participating countries, intended to both define and reduce the illegal drug trade...

. The 2010 school, which took place in the Yucatán peninsula
Yucatán Peninsula
The Yucatán Peninsula, in southeastern Mexico, separates the Caribbean Sea from the Gulf of Mexico, with the northern coastline on the Yucatán Channel...

, included keynote speaker James Lawson
James Lawson
James Morris Lawson, Jr. was a leading theoretician and tactician of nonviolence within the American Civil Rights Movement. He continues to be active in training activists in nonviolence.-Background:...

and had over 60 students and professors.
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