Association of Independent Commercial Producers
Encyclopedia
The Association of Independent Commercial Producers, or AICP, is an American
not for profit organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, video, digital—for advertisers and agencies
. Founded in 1972, the Association has national offices in New York
and Los Angeles
as well as regional chapters.
The AICP's purpose is to disseminate industry information; represent the production companies within the advertising
industry, in labor negotiations and before governmental officials; create industry standards; and provide professional development. Every year they produce The AICP Show, The Art & Technique of the American Commercial, as well as The Next Awards, which honor marketing innovations in emerging media. Both events take place at The Museum of Modern Art in New York
. The AICP Show and the awards are considered some of the most important advertising showcases in the U.S., and each year the work honored is made a part of the archives of the Department of Film at MoMA.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
not for profit organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, video, digital—for advertisers and agencies
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
. Founded in 1972, the Association has national offices in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
as well as regional chapters.
The AICP's purpose is to disseminate industry information; represent the production companies within the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
industry, in labor negotiations and before governmental officials; create industry standards; and provide professional development. Every year they produce The AICP Show, The Art & Technique of the American Commercial, as well as The Next Awards, which honor marketing innovations in emerging media. Both events take place at The Museum of Modern Art in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. The AICP Show and the awards are considered some of the most important advertising showcases in the U.S., and each year the work honored is made a part of the archives of the Department of Film at MoMA.