Asia Fashion Exchange
Encyclopedia
Asia Fashion Exchange is an annual event held in Singapore
. It was launched in 2010 as part of a joint effort by International Enterprise (IE) Singapore, SPRING Singapore (SPRING), and the Singapore Tourism Board
(STB) to develop the long-term sustainability of Singapore’s fashion industry. It targets to build capability, provide an international platform for showcasing Asian talent and to position Singapore as a gateway to Asian designers and markets.
Shopthemag.com carries top asian designer labels that were presented at the Audi Fashion Festival and Blueprint including Singaporean label, alldressedup. Industry insiders have welcome the site’s launch. Says Alphonsus Chung, VP of Group Marketing & Communications for Fashionation Holdings Pte Ltd (that owns alldressedup): “I am thrilled the best of Asia’s fashion labels is finally coming together in a dedicated, new-to-market online shopping portal for the world to experience Asia’s major in style, design and quality.”
Civic Plaza for the duration of AFF. The AFF opening show was Missoni
, with Angela Missoni, Vittorino Missoni and Margherita Missoni in attendance. The closing show was Emanuel Ungaro
, with creative director Giles Deacon
in attendance. Other shows included Antonio Berardi
, Erdem, alldressedup, PARCO next NEXT, Swarovski
together with Prabal Gurung
, Greyhound, RAOUL and the LASALLE College of the Arts Graduate Fashion Show.
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. It was launched in 2010 as part of a joint effort by International Enterprise (IE) Singapore, SPRING Singapore (SPRING), and the Singapore Tourism Board
Singapore Tourism Board
The Singapore Tourism Board is a statutory board under the Ministry of Trade and Industry of Singapore, tasked to promote the country's tourism industry.-History:...
(STB) to develop the long-term sustainability of Singapore’s fashion industry. It targets to build capability, provide an international platform for showcasing Asian talent and to position Singapore as a gateway to Asian designers and markets.
Shopthemag.com carries top asian designer labels that were presented at the Audi Fashion Festival and Blueprint including Singaporean label, alldressedup. Industry insiders have welcome the site’s launch. Says Alphonsus Chung, VP of Group Marketing & Communications for Fashionation Holdings Pte Ltd (that owns alldressedup): “I am thrilled the best of Asia’s fashion labels is finally coming together in a dedicated, new-to-market online shopping portal for the world to experience Asia’s major in style, design and quality.”
Events of Asia Fashion Exchange
Asia Fashion Exchange consists of events for both trade professionals as well as consumers. The four key events are Blueprint, a trade show; Asia Fashion Summit, a business networking conference; Audi Fashion Festival, a showcase of collections by international designers and labels; and Star Creation, a fashion design competition.Audi Fashion Festival 2011
The Audi Fashion Festival's (AFF) 2011 run was from 13 to 19 May 2011 at the Tent@Orchard. The tents are set up at the Ngee Ann CityNgee Ann City
Ngee Ann City is a shopping and commercial centre located on Orchard Road, Singapore. The S$520 million building was officially opened on 21 September 1993 by then Prime Minister, Goh Chok Tong. Many Singaporeans refer to Ngee Ann City as "Taka", a slang-abbreviation of the anchor tenant's name,...
Civic Plaza for the duration of AFF. The AFF opening show was Missoni
Missoni
Missoni is an Italian fashion house based in Varese. It is famous for its unique knitwear, made from a variety of fabrics in colourful patterns. The company was founded by Ottavio and Rosita Missoni in 1953.-Brands:...
, with Angela Missoni, Vittorino Missoni and Margherita Missoni in attendance. The closing show was Emanuel Ungaro
Emanuel Ungaro
Emanuel Ungaro is a French fashion designer.-Early life:Ungaro's Italian father fled to France from Francavilla Fontana of Brindisi province because of the fascist uprising in Italy...
, with creative director Giles Deacon
Giles Deacon
Giles Deacon is a British fashion designer, best known for his playful designs and his collaboration with High Street retailer New Look. Deacon was employed by the fashion houses Bottega Veneta and Gucci, before founding his own label, GILES, in 2003...
in attendance. Other shows included Antonio Berardi
Antonio Berardi
Antonio Berardi , is a British fashion designer of Sicilian descent, known especially for his dresses. He currently shows his collection at London fashion week, but has shown at Milan in the past....
, Erdem, alldressedup, PARCO next NEXT, Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...
together with Prabal Gurung
Prabal Gurung
Prabal Gurung is a Nepalese American Fashion Designer.- History :Prabal Gurung launched his first collection under his own name during New York Fashion Week in February 2009 at the FLAG Art Foundation in Chelsea. For Fall 2010, he staged his first runway show in the Tents at Bryant Park. Gurung's...
, Greyhound, RAOUL and the LASALLE College of the Arts Graduate Fashion Show.