• ArtistAloud.com : Hungama Digital Media announced the launch of www.artistaloud.com, a digital distribution
  Digital distribution
  Online distribution, digital distribution, or electronic software distribution is the practice of delivering content without the use of physical media, typically by downloading via the internet directly to a consumer's device. Online distribution bypasses conventional physical distribution media,...
  
   platform for unreleased music created by artistes. The Website which features songs spanning over six genres, becomes a platform for one to spot music of Independent artists.With ArtistAloud, musicians now have an opportunity to connect with their fans directly. The library comprises handpicked compositions that have been close to the artist's heart and created with great passion.Artistes on board will retain the publishing rights of their compositions. They have the liberty to take their music onto the physical medium via any record label. The ArtistAloud library can also be accessed through Hungama's domestic and international digital distribution partnerships comprising mobile operators, Hungama.com, the BSNL storefront, iTunes, Rhapsody and Amazon MP3 through the Tata Sky DTH platform.

• With television giving nearly no importance to individual music and Bollywood music taking the forefront, individual music makers are not getting their required audience. To provide audience to these artists and to give audience a freedom to choose, Hungama has launched www.artistaloud.com, a digital platform for artists and provides music lovers access to unreleased music, Independent music which they can sample, buy as well as share with the world. Artistaloud is also in its own way an answer to fight music piracy and a long awaited solution for artists who have not been able get a commercial release for their original compositions and in the process have had to resort to free downloads.The site currently houses original music from over 30 well known solo artists and bands and has music from several genres ranging from alternative pop, fusion, English and Hindi rock, Bollywood pop and classic Indi-pop, English, Punjabi, Gujarati and Bengali.

• ArtistAloud.com is a revolution in the Indian Independent Music Scene that aims to give not only an artist but also the consumer the control and right to build the demand for Independent Music on a global level that is a sheer expression of musical speech by an Artist towards his audience.

Features

ArtistAloud.com offers DRM

Digital rights management

Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

 (digital rights management)-free music at Rs 10 a piece. One can also download four songs at Rs 20. The songs are made available in mp3 format, for both PC and mobile devices. At its intiation , the website started off with songs spanning over six genres which range from alternative pop, classic Indi-pop, fusion, English rock, Hindi rock and Bollywood pop. Today the digital destination boasts of over 11 genres and songs from over 55 Artists. Some of the prominent names on the platform include Abhijeet Bhattacharya , Hema Sardesai

Hema Sardesai

Hema Sardesai also known as simply Hema, is an Indian playback singer, best known for her Hindi songs.During her career, Sardesai has sung playback songs for over 60 Bollywood films, has released several successful Indipop albums, and has performed numerous live stage shows in almost all the states...

 , Parikrama (Band), Shibani Kashyap

Shibani Kashyap

Shibani Kashyap is an India female singer, who is actively working in Bollywood film Industry, Some of her songs are very popular like Sajna Aaa Bhi Ja from movie Waisa Bhi Hota Hai Part II, she has anchored a Singer Hunt Show named Bathroom Singer....

, Mukul Deora

Mukul deora

Mukul Deora is a film producer, musician, conceptual artist, and entrepreneur living in Mumbai.Mukul is currently the Chairman of Watchtower Pictures, a film production and distribution company. Watchtower's first production was Bheja Fry 2 in 2011. According to IMDB, Bheja Fry 2 opened to...

 among others.

The ArtistAloud.com music library can also be accessed through Hungama’s domestic and international digital distribution partnerships of mobile operators, Hungama.com, the BSNL storefront, iTunes

ITunes

iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

, Rhapsody

Rhapsody (online music service)

Rhapsody is an online music store subscription service, launched in December 2001, and available in the United States only. On April 6, 2010, Rhapsody officially declared its independence from RealNetworks. Downloaded files come with restrictions on their use, enforced by Helix, Rhapsody's version...

, Amazon.com

Amazon.com

Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

 MP3 and through the Tata Sky

Tata Sky

TATA Sky is a direct broadcast satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0°E....

 DTH platform.

Publicity and Promotions

ArtistAloud.com uses the publicity vehicles to reach out to the consumer which include:

• Television
• Radio
• Internet
• Mobile
• DTH
• Live Events
• Licencing

Testimonials

• Asha Bhosle : “Today, nobody supports or promotes the independent artiste and as a consequence good talent suffers. I am extremely happy that ArtistAloud.com is supporting and giving them a platform for promotion and I give them my aashirvaad wholeheartedly.”

• Shaan : “I appreciate the (ArtistAloud.com) effort as it aims to help independent musicians and music businesses thrive in the changing media environment. Importantly, the musician can directly connect with its audience without the mercy of any music company.”

• Roopkumar Rathod & Sunali Rathod : “It is a first-time initiative in India and it is a great opportunity for us (artists) to portray our work without the influence of a director or a script,t portrays the singers on a different light and a very good platform to explore.The site endorses the thought that new and fresh musical content and talent should be made available, presented on a platform that allows the listener to be the final judge of the quality, the content and decide what kind of music they want to listen to.”

• Shibani Kashyap : “It is a great site as it gives artists their individual space and a platform. It is a great revenue opportunity as well, because there is no way people would be able to pirate these songs, as they are not available in the market. This way we can fight piracy and get our rightful revenues.”

• Hema Sardesai : “Online you can own the copyright for your own song. Our fans will pay for the music and we get to earn too. Going online is also the first step towards trying to curb piracy.”

• Subir Malik - Parikrama :“The reason for this website becoming a path-breaking one is that it’s the most organised effort I’ve seen so far. Finally, there’s a site that has nothing to do with Bollywood, and a lot of time and money has gone into marketing it. The music industry is almost over in India; there is no music in MTV either. At least there’s someone trying to promote non-commercial music.”

Recent work

• The Weekend Jam : Artistaloud.com collaborates with Planet M
  Planet M
  Planet M is an Indian music retail store founded by The Times Group . It was sold to Next Retail India Ltd. of Mumbai, the retail arm of Videocon, in Nov 2007. It is present in many cities all over India. These stores are mainly known for selling music and movies and related accessories...
  
   to host ‘The Weekend Jam’. The Weekend Jam comprises a string of live performances by artists from the ArtistAloud.com repertoire across the country and aims to connect with fans across the cities. The artists who performed live on April 30 included Sharad Jagtiani, Kavita Seth, Abhinanda Sarkar, Nakash Sargam ,Rishabh Srivastava , Ritika Sahni ,Uvie and Sid -Suhas .

• Recently a music band named “Aurko” from Bangalore
  Bangalore
  Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...
  
  , got an opportunity to perform on the popular show “Music ka Maha Muqabla” at Star Plus
  STAR Plus
  STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels...
  
  . Their entry had come through the Tata Docomo
  Tata DoCoMo
  TATA DoCoMo, referred to as DoCoMo , is a Tata Teleservices Limited owned cellular service provider on the GSM and CDMA platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008...
  
  CREATE Music platform’s association with ArtistAloud.com. This opportunity was a massive encouragement for other aspiring musicians in India, who might be presented with similar opportunities to showcase their talent through this platform.