American Modern was a distinct American design

Design

Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

 aesthetic formed in the period between 1925 and World War II

World War II

World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

. American Modern was created by a pioneering group of designer

Designer

A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...

s, architect

Architect

An architect is a person trained in the planning, design and oversight of the construction of buildings. To practice architecture means to offer or render services in connection with the design and construction of a building, or group of buildings and the space within the site surrounding the...

s and artist

Artist

An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts and/or demonstrating an art. The common usage in both everyday speech and academic discourse is a practitioner in the visual arts only...

s, among them were Norman Bel Geddes

Norman Bel Geddes

Norman Melancton Bel Geddes was an American theatrical and industrial designer who focused on aerodynamics....

, Donald Deskey

Donald Deskey

Donald Deskey was a native of Blue Earth, Minnesota. He studied architecture at the University of California, but did not follow that profession, becoming instead an artist and a pioneer in the field of Industrial design...

, Henry Dreyfuss

Henry Dreyfuss

Henry Dreyfuss was an American industrial designer.-Career:Dreyfuss was a native of Brooklyn, New York. As one of the celebrity industrial designers of the 1930s and 1940s, Dreyfuss dramatically improved the look, feel, and usability of dozens of consumer products...

, Paul Frankl

Paul Frankl

Paul Frankl was a German art historian.After starting with architecture, Frankl studied art history in Munich. He earned his Ph.D. in 1910 and became professor for art history in Halle in 1921. As a result of his Jewish origin he was put on leave in 1933 after the rise to power of Nazism...

, William Lescaze

William Lescaze

William Edmond Lescaze was a Swiss-born American architect, and is one of the pioneers of modernism in American architecture....

, Raymond Loewy

Raymond Loewy

Raymond Loewy was an industrial designer, and the first to be featured on the cover of Time Magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States...

, Gilbert Rohde

Gilbert Rohde

Gilbert Rohde , whose career as a furniture and industrial designer helped to define American modernism during its first phase from the late 1920s to World War II, is best known today for inaugurating modern design at Herman Miller Inc...

, Eliel Saarinen

Eliel Saarinen

Gottlieb Eliel Saarinen was a Finnish architect who became famous for his art nouveau buildings in the early years of the 20th century....

, Walter Dorwin Teague

Walter Dorwin Teague

Walter Dorwin Teague was an American architect, designer and one of the most prolific American industrial designers in terms of volume of completed work. Teague's name and vision lives on through the legacy of his company....

, Kem Weber

Kem Weber

Kem Weber was a furniture and industrial designer, architect, art director, and teacher who created several iconic designs of the 'Streamline' style.-Early career:...

 and Russel Wright

Russel Wright

Russel Wright was an American Industrial designer during the 20th century. Beginning in the late 1920s through the 1960s, Russel Wright created a succession of artistically distinctive and commercially successful items that helped bring modern design to the general public.-Designer:Russel...

. Their impact on the daily lives of ordinary Americans is exemplified through a wide array of objects including furniture, glassware, ceramics, textiles, metalwork, household appliances, automobiles, airplanes and graphic arts. American Modern is distinguished by the absence of traditional ornament, the use of new technologies and materials, and the application of mass-production techniques to create affordable objects for the expanding middle class

Middle class

The middle class is any class of people in the middle of a societal hierarchy. In Weberian socio-economic terms, the middle class is the broad group of people in contemporary society who fall socio-economically between the working class and upper class....

.

American Modern Dinnerware

American Modern Dinnerware. Colorful and curvaceous dinnerware designed by Russel Wright

Russel Wright

Russel Wright was an American Industrial designer during the 20th century. Beginning in the late 1920s through the 1960s, Russel Wright created a succession of artistically distinctive and commercially successful items that helped bring modern design to the general public.-Designer:Russel...

 originally manufactured by Steubenville Pottery in Steubenville, Ohio

Steubenville, Ohio

Steubenville is a city located along the Ohio River in Jefferson County, Ohio on the Ohio-West Virginia border in the United States. It is the political county seat of Jefferson County. It is also a principal city of the Weirton–Steubenville, WV-OH Metropolitan Statistical Area...

and currently manufactured by Bauer Pottery Company of Los Angeles. Its unique and immediately recognizable colors of coral, chartreuse, granite grey and seafoam, as well as its distinctive curvilinear decorative shapes, went on to make American Modern dinnerware the most popular and identifiable china pattern/china colors ever sold, with over 250 million pieces sold between 1939 - 1959 alone.