American Legend Cooperative
Encyclopedia
The American Legend Cooperative (ALC) is an agricultural marketing cooperative of mink
fur farmers
in the United States
and Canada
, best known for its "Blackglama" and "American Legend", brands of fur
.
American Legend was formed in 1986 as a merger of the Great Lakes Mink Association (GLMA) and the Mutation Mink Breeders Association (EMBA).
The Great Lakes Mink Association, GLMA, was formed by mink breeders in the Great Lakes
region of the United States in 1941 who bred a black-furred mink which they characterize as "the richest, deepest, most lustrous dark mink with the lightest, most flexible leather", and trademarked it as Blackglama. GLMA and ALC have a long-running advertising campaign with the tagline
"What becomes a legend most?", featuring a series of celebrities modeling their furs. The mark "Blackglama" is a play on the word "glamor" and the initialism "GLMA".
The Mutation Mink Breeders Association, EMBA, was formed in 1942 by mink ranchers specializing in clear bright fur colors, to which they gave distinctive trade names: Autumn Haze (brown), Desert Gold (light brown), Argenta (grey), Cerulean (blue), Lutetia (gunmetal), Azurene (pale grey), Jasmine (white), Tourmaline (pale beige), Arcturus (lavender beige), Diadem (pale brown), Aeolian (grey taupe). EMBA used the trademark "The American Mink".
Mink
There are two living species referred to as "mink": the European Mink and the American Mink. The extinct Sea Mink is related to the American Mink, but was much larger. All three species are dark-colored, semi-aquatic, carnivorous mammals of the family Mustelidae, which also includes the weasels and...
fur farmers
Fur farming
Fur farming is the practice of breeding or raising certain types of animals for their fur.Fur used from wild caught animals is not farmed, and is instead known as 'free range fur' because the animals have lived their lives free and natural in the wild....
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, best known for its "Blackglama" and "American Legend", brands of fur
Fur
Fur is a synonym for hair, used more in reference to non-human animals, usually mammals; particularly those with extensives body hair coverage. The term is sometimes used to refer to the body hair of an animal as a complete coat, also known as the "pelage". Fur is also used to refer to animal...
.
American Legend was formed in 1986 as a merger of the Great Lakes Mink Association (GLMA) and the Mutation Mink Breeders Association (EMBA).
The Great Lakes Mink Association, GLMA, was formed by mink breeders in the Great Lakes
Great Lakes
The Great Lakes are a collection of freshwater lakes located in northeastern North America, on the Canada – United States border. Consisting of Lakes Superior, Michigan, Huron, Erie, and Ontario, they form the largest group of freshwater lakes on Earth by total surface, coming in second by volume...
region of the United States in 1941 who bred a black-furred mink which they characterize as "the richest, deepest, most lustrous dark mink with the lightest, most flexible leather", and trademarked it as Blackglama. GLMA and ALC have a long-running advertising campaign with the tagline
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
"What becomes a legend most?", featuring a series of celebrities modeling their furs. The mark "Blackglama" is a play on the word "glamor" and the initialism "GLMA".
The Mutation Mink Breeders Association, EMBA, was formed in 1942 by mink ranchers specializing in clear bright fur colors, to which they gave distinctive trade names: Autumn Haze (brown), Desert Gold (light brown), Argenta (grey), Cerulean (blue), Lutetia (gunmetal), Azurene (pale grey), Jasmine (white), Tourmaline (pale beige), Arcturus (lavender beige), Diadem (pale brown), Aeolian (grey taupe). EMBA used the trademark "The American Mink".
Membership
Membership in the American Legend Cooperative is open to active mink farmers in the US or Canada who have sold over 1200 mink pelts at American Legend auctions within the previous year and who are approved by the Cooperative's Board of Directors.External links
- American Legend web site
- Blackglama web site
- http://www.americanlegendauctions.com web site
- http://www.alcbusiness.com website