Alfasound
Encyclopedia
Alfasound was a radio jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

 production company based in Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

 from late 1970s to mid 1990s founded by Alan Fawkes and ex-Piccadilly Radio DJ Steve England
Steve England
Steve England has spent over 35 years in radio production and at present runs a jingle production company in Leek, Staffordshire, which was established in 1997...

.

Alfasound was responsible for some of the most memorable radio jingles in the 80s and 90s, including Piccadilly, the very first jingle set for 96.4 Sound Wave in Swansea
Swansea
Swansea is a coastal city and county in Wales. Swansea is in the historic county boundaries of Glamorgan. Situated on the sandy South West Wales coast, the county area includes the Gower Peninsula and the Lliw uplands...

. It produced over 10 jingle packages for Radio Trent in Nottingham
Nottingham
Nottingham is a city and unitary authority in the East Midlands of England. It is located in the ceremonial county of Nottinghamshire and represents one of eight members of the English Core Cities Group...

 from 1980 until the station was taken over by GWR Group (now GCap
GCAP
GCAP may refer to:* Global Call to Action Against Poverty, a global anti-poverty movement/coalition* GCap Media - British commercial radio company* Grupo Capoeira Angola Pelourinho - Capoeira group by Mestre Moraes* Guanylate cyclase-activating protein...

) and re-branded as 96 Trent FM.

Alfasound also served smaller clents too with equal service and talent, such as short term stations. In April 1994 a modest package was recorded for Victory FM who became the full-time broadcasters to Greater Portsmouth 1999, with more jingles from Manchester.

Alfasound also sold collectors tapes and CDs to jingle fans which have become sought after items. Through the late 1980s Alfasound also became UK distributors for Jam Creative Productions
JAM Creative Productions
JAM Creative Productions, Inc., is an American company that produces radio jingles, promo music for television, and commercial jingles for advertisers. It has made more radio jingles than any other jingle company and has become part of American pop culture....

.

Alfasound (also known as Alfa in the 1990s) closed in 1997. Steve England
Steve England
Steve England has spent over 35 years in radio production and at present runs a jingle production company in Leek, Staffordshire, which was established in 1997...

 went onto form his own production company and still makes radio jingles today.

There is a Tribute Page about Alfasound at the Jingle Network website - http://www.thejinglenetwork.info/alfasound
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