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is a wristwatch sub-brand of Seiko Watch Corporation
, more commonly known simply as Seiko , is a Japanese watch company.-History and ongoing developments:The company was founded in 1881, when Kintarō Hattori opened a watch and jewelry shop called in the Ginza area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the...
which appeared first in 1979.
Using Seiko's own family of movements but with modern styling designed to appeal especially to younger customers, Alba watches are primarily aimed at Asian markets in the hope of creating long-term loyalty to the Seiko group when these customer's purchasing power increases.
Many of its cleaner designs appeal to existing traditionalists alike.