Advertising Association
Encyclopedia
The Advertising Association (AA) is a trade association
that represents all sides of the advertising industry in the UK
- advertisers, agencies, media, and research services. An 'umbrella organisation', the AA represents industry associations including advertiser body ISBA, agency body IPA, the IAB, the DMA and a number of media owners such as ITV, Channel 4 and Five.
Its role is to promote and protect advertising in the UK by creating and maintaining a climate of responsibility amongst advertising practitioners, encouraging moderation from regulators and building trust with consumers.
According to the Marketing Agencies Association (MAA), the Advertising Association is 'the only body that speaks for all sides of an industry worth almost £14.5 billion in 2009'.
FAU membership is composed of multi-national food companies, agencies and the media.
is an independent think tank established by the AA in early 2010. Its aim is to 'understand advertising': its role, how it works, how it is perceived and its value to UK society and the economy.
Trade association
A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...
that represents all sides of the advertising industry in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
- advertisers, agencies, media, and research services. An 'umbrella organisation', the AA represents industry associations including advertiser body ISBA, agency body IPA, the IAB, the DMA and a number of media owners such as ITV, Channel 4 and Five.
Its role is to promote and protect advertising in the UK by creating and maintaining a climate of responsibility amongst advertising practitioners, encouraging moderation from regulators and building trust with consumers.
According to the Marketing Agencies Association (MAA), the Advertising Association is 'the only body that speaks for all sides of an industry worth almost £14.5 billion in 2009'.
| Type | Trade Association |
| Industry | Advertising |
| Founded | 1924 |
| Key People | Tim Lefroy (CEO) |
| Number of Members | 26 |
| Website | http://www.adassoc.org.uk/aa/index.cfm |
People
Tim Lefroy became CEO of the AA in May 2009. According to Mark Lund, former Chairman of the AA, Tim's suitability for the role is a result of his 'experience in, and support from, all over the industry'. Speaking at the inaugural Edinburgh International Marketing Festival (EIMF), Tim Lefroy, chief executive of the Advertising Association, called on marketers to "reclaim their rightful place as the consumer’s champion".business4Life
Founded by the Advertising Association, business4Life is a coalition of companies actively using marketing and communications skills to help deliver Department of Health Change4Life.Food Advertising Unit
The Food Advertising Unit (FAU) aims to raise the quality of the debate surrounding advertising to children by providing pan-industry leadership and a forum for dialogue to inform industry awareness and best practice in food advertising and marketing communications.FAU membership is composed of multi-national food companies, agencies and the media.
Credos
CredosCredos
Credos is an independently-governed think-tank established in early 2010 by the Advertising Association, as part of their mission to re-build public trust in advertising and maintain the freedom to advertise responsibly in the UK. It is funded by the advertising industry and overseen by an...
is an independent think tank established by the AA in early 2010. Its aim is to 'understand advertising': its role, how it works, how it is perceived and its value to UK society and the economy.