Addition Elle
Encyclopedia
Addition Elle is a Canadian
clothing store chain that specializes in plus-size clothing
. The name is considered bilingual according to Quebec's language laws.
magazine) is a pun
on the French
word additionelle, which translates to additional in English
. Established in 1967, they have 139 locations across Canada
, including Southern Ontario
. All clothing comes in at least a ladies' size 14 (equivalent to a men's size 34) and goes up to size 26 (equivalent to a men's size 46). The target demographic
of the store is full figured women between 18 and 49 years of age. Some stores also sell bra
s and other lingerie
items. Addition Elle stores are usually located in shopping mall
s, but a few are standalone big box stores.
Sportswear
, career
apparel, and casual designs are the basic staples of all Addition Elle franchises. Clothing from this store can be worn to events ranging from a casual night of playing Bingo to weddings (that are either informal, semi-formal
, or formal
).
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada
, has designed a collection of clothing for Addition Elle for the spring 2010 fashion season.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
clothing store chain that specializes in plus-size clothing
Plus-size clothing
Plus size clothing is a general term given to clothing proportioned specifically for overweight people. Also called Outsize in some countries , this term has been losing favour since the 1990s...
. The name is considered bilingual according to Quebec's language laws.
Summary
The name of the store (not affiliated with ElleElle (magazine)
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she".-History:Elle was founded in...
magazine) is a pun
Pun
The pun, also called paronomasia, is a form of word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use and abuse of homophonic,...
on the French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
word additionelle, which translates to additional in English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
. Established in 1967, they have 139 locations across Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, including Southern Ontario
Southern Ontario
Southern Ontario is a region of the province of Ontario, Canada that lies south of the French River and Algonquin Park. Depending on the inclusion of the Parry Sound and Muskoka districts, its surface area would cover between 14 to 15% of the province. It is the southernmost region of...
. All clothing comes in at least a ladies' size 14 (equivalent to a men's size 34) and goes up to size 26 (equivalent to a men's size 46). The target demographic
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...
of the store is full figured women between 18 and 49 years of age. Some stores also sell bra
Bra
Bra may refer to:-Places:Italy* Bra, Piedmont, a comune in the Province of Cuneo, Piedmont* Piazza Bra, a piazza in VeronaUnited States* Brattleboro , a rail station in Windham County, Vermont-Other uses:...
s and other lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
items. Addition Elle stores are usually located in shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
s, but a few are standalone big box stores.
Sportswear
Sportswear (fashion)
Sportswear has been called America's main contribution to the history of fashion design. The term became popular in the 1920s to describe relaxed, casual wear typically worn for spectator sports...
, career
Career
Career is defined by the Oxford English Dictionary as a person's "course or progress through life ". It is usually considered to pertain to remunerative work ....
apparel, and casual designs are the basic staples of all Addition Elle franchises. Clothing from this store can be worn to events ranging from a casual night of playing Bingo to weddings (that are either informal, semi-formal
Semi-formal
In Western clothing semi-formal is a grouping of dress codes, indicating the sort of clothes worn to events with a level of protocol between informal and formal...
, or formal
Formal wear
Formal wear and formal dress are the general terms for clothing suitable for formal social events, such as a wedding, formal garden party or dinner, débutante cotillion, dance, or race...
).
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada
Project Runway Canada (season 2)
The second season of Project Runway Canada, Global's reality competition show for fashion designers, was the first season to air on the Global network, since the show stopped airing on Slice...
, has designed a collection of clothing for Addition Elle for the spring 2010 fashion season.