Adam Hanft
Encyclopedia
Adam Hanft is a well-known brand strategist who writes and speaks on cultural and political trends for a variety of print, television and online media. His blog SpinSeason.com, which analyzes politics in a cultural context is a partner blog of Salon.com. A Phi Beta Kappa graduate of New York University's College of Arts and Science, Hanft serves on the Board of Directors of Scotts Miracle-Gro, the world's largest marketer of branded consumer lawn and garden products, and as an advisor to LaunchBox digital, an early stage venture capital firm.
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Hanft has worked at Jack Tinker & Partners, and Wells Rich Greene (WRG), where he wrote the "Flick Your Bic" advertising campaign, named one of the 50 best campaigns of all time by Entertainment Weekly.
Hanft left WRG in 1980, and started Slater Hanft Martin, which eventually became Hanft Unlimited, Inc. The New York Times described the firm as "A small advertising agency that is every large agency's nightmare."
Hanft's clients have included Sony
, Procter & Gamble
, Match.com, and Chemistry.com, for which the firm won an Effie for marketing effectiveness in 2008.
He created and orchestrated the $60MM 'It's Okay to Look' campaign for Match.com.
in an advertisement for a client that delivered financial information. The advertisement was headlined "History has shown what happens when one source controls all the information." An Iraqi diplomat protested.
Huffington Post, CNN, and AOL
News. He has also been a frequent commentator on public radio's Marketplace, and has appeared regularly on TV including The Daily Show. For five years he wrote the back-page column "Grist" for Inc. magazine, where he served as a Contributing Editor and Marketer-in-Chief.
, Dictionary of the Future is described a collection of words and terms that have not yet entered mainstream dictionaries.
Wired called the book a "memetic encyclopedia of what's to come, an engaging crash course in bleeding-edge ideas and debatable issues."
Strategy and brand consulting
Hanft founded Hanft Projects in 2010 as a strategic consultancy that develops marketing and communication solutions for consumer and business-to-business companies, including consumer package goods, technology, and digital brands.Advertising career
Hanft is an award-winning copywriter who started as a comedy writer, working for Garry MarshallGarry Marshall
Garry Kent Marshall is an American actor, director, writer and producer. His notable credits include creating Happy Days and The Odd Couple and directing Nothing In Common, Pretty Woman, Runaway Bride, Valentine's Day, and The Princess Diaries.-Early life:Marshall was born in the New York City...
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Hanft has worked at Jack Tinker & Partners, and Wells Rich Greene (WRG), where he wrote the "Flick Your Bic" advertising campaign, named one of the 50 best campaigns of all time by Entertainment Weekly.
Hanft left WRG in 1980, and started Slater Hanft Martin, which eventually became Hanft Unlimited, Inc. The New York Times described the firm as "A small advertising agency that is every large agency's nightmare."
Hanft's clients have included Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, Match.com, and Chemistry.com, for which the firm won an Effie for marketing effectiveness in 2008.
He created and orchestrated the $60MM 'It's Okay to Look' campaign for Match.com.
Saddam Hussein
In 1992, Hanft's agency referenced Saddam HusseinSaddam Hussein
Saddam Hussein Abd al-Majid al-Tikriti was the fifth President of Iraq, serving in this capacity from 16 July 1979 until 9 April 2003...
in an advertisement for a client that delivered financial information. The advertisement was headlined "History has shown what happens when one source controls all the information." An Iraqi diplomat protested.
Journalism and cultural criticism
Hanft writes on a variety of political and cultural subjects for media that include The Daily Beast, Salon,Huffington Post, CNN, and AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
News. He has also been a frequent commentator on public radio's Marketplace, and has appeared regularly on TV including The Daily Show. For five years he wrote the back-page column "Grist" for Inc. magazine, where he served as a Contributing Editor and Marketer-in-Chief.
Dictionary of the Future
Published in 2001 and co-written with Faith PopcornFaith Popcorn
Faith Popcorn, , is a futurist, author and founder and CEO of marketing consulting firm BrainReserve. Prior to founding her consultancy, Popcorn was an advertising agency creative director. She is a graduate of New York University and New York’s High School of Performing Arts...
, Dictionary of the Future is described a collection of words and terms that have not yet entered mainstream dictionaries.
Wired called the book a "memetic encyclopedia of what's to come, an engaging crash course in bleeding-edge ideas and debatable issues."