Ad creep
Encyclopedia
Ad-creep refers to the increase of advertising
. The virtues of advertising are debated, but ad-creep especially refers to advertising which is invasive and coercive, such as ads in schools, doctor's offices and hospitals, restrooms, elevators, on ATM's, on garbage cans, on vehicles, and on restaurant menus.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. The virtues of advertising are debated, but ad-creep especially refers to advertising which is invasive and coercive, such as ads in schools, doctor's offices and hospitals, restrooms, elevators, on ATM's, on garbage cans, on vehicles, and on restaurant menus.
Examples
- Most sports venues, amateur and professional, have especially experienced a noticeable increase of advertising since the 1980s. In ice hockey, most rinks added advertisements to the side of the rinks during the late 1980s, and in 2010, advertisements have been placed on the Plexiglass in NHL arenas. Also, the introduction of digital scoreboards has allowed more easily accessible advertisements to be used.
- Since the 1990s advertising during television programs outside of commercial breaks/intros/outros has also been noticeably more present. More recently, small animated ads have been placed as banners near the bottom of the viewing area.