AMIN Worldwide
Encyclopedia
AMIN Worldwide is a global alliance of independently owned advertising agencies. Its member agencies are located across North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

 and the Pacific Rim
Pacific Rim
The Pacific Rim refers to places around the edge of the Pacific Ocean. The term "Pacific Basin" includes the Pacific Rim and islands in the Pacific Ocean...

. AMIN is one of the six agency networks that make up The Summit Group.

History

AMIN was formed in 1932 as a way for small to mid-sized advertising agencies to share media and research resources. Today the alliance works to help its members learn how to adapt to the ever-changing landscape of advertising through open member-to-member communication, consumer data, conferences, summits, guest speakers and case studies.

As of 2010, AMIN has 27 member agencies in North America, 14 in Europe and 8 in Asia and the Pacific Rim. These agencies have combined billings of more than $2.6 billion, and an average agency size of $55 million in billings. The North American Alliance is led by a nine-person executive committee and has one employee. In September 2010, it was named one of Fuel Lines' Top 14 Advertising Agency Networks.

At its most recent Social Media Summit, 14 member agencies presented case studies featuring social media successes with new product launches, and shared tips on reaching bloggers, repurposing content and growing online fan bases. The association also unveiled its social networking site, which was built to allow its members to seamlessly collaborate and share industry information. Using a platform similar to popular social networking sites, the new aminworldwide.com gives its members a place to reach out to other members, share resources, display work, post case studies and discuss industry issues online.

On October 5, 2010, the digital media management platform TRAFFIQ announced a partnership with AMIN, positioning TRAFFIQ as the recommended digital media platform for AMIN member agencies..

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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