101 Strings Orchestra was a brand for a highly successful easy listening

Easy listening

Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...

 symphonic

Symphony

A symphony is an extended musical composition in Western classical music, scored almost always for orchestra. A symphony usually contains at least one movement or episode composed according to the sonata principle...

 music organization, with a discography exceeding a hundred albums and a creative lifetime of roughly thirty years. Their LPs

LP album

The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 were individualized by the slogan "The Sound of Magnificence", a puffy cloud logo and sepia-toned photo of the orchestra. The 101 Strings orchestra was composed of 124 string instrument

String instrument

A string instrument is a musical instrument that produces sound by means of vibrating strings. In the Hornbostel-Sachs scheme of musical instrument classification, used in organology, they are called chordophones...

s (all male except for the harp

Harp

The harp is a multi-stringed instrument which has the plane of its strings positioned perpendicularly to the soundboard. Organologically, it is in the general category of chordophones and has its own sub category . All harps have a neck, resonator and strings...

ist) and was conducted by Wilhelm Stephan.