Zumo
Encyclopedia
Zumo is the largest juice and smoothie
Smoothie
A smoothie is a blended and sometimes sweetened beverage made from fresh fruit and in special cases can contain chocolate or peanut butter. In addition to fruit, many smoothies include crushed ice, frozen fruit, honey or contain syrup and ice ingredients...

 bar chain in Europe with over 100 establishments in 13 countries. The company, established in 2001 and based out of Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

, operates locations in Ireland, the United Kingdom, Spain, France, Austria, Greece, Russia, Hungary, Switzerland, Czech Republic, Turkey, Italy, Germany and South Africa.

History

Cathal Power established Zumo Smoothie Bars in 2000. The first bar, opened in November 2001, in the Jervis Shopping Centre
Jervis Shopping Centre
The Jervis Shopping Centre is a major shopping centre in Dublin, Ireland. Opened in 1996, the centre is located in the area bordered by Jervis Street, Upper Abbey Street, Mary Street, and Liffey Street. -History:...

in central Dublin city in Ireland.

Currently, there are both franchisees and stores operated directly by the company. Cathal Power did not originally intend to franchise the concept. However, after the first six months, he began to convert the concept to a franchise.

Menu

Zumo offer a range of both smoothies and juices. Most drinks utilise freshly squeezed orange juice, although many use fresh apple or pear juice in its place. Zumo also offer a range of nutritional supplements called Boosts. These include protein and wheatgrass.
In some stores they also sell wraps, parfaits, fruit salads, soup and other light options.

All of their recipes are designed in Zumo's test kitchen.

Suppliers

Zumo is in daily contact with fresh fruit and vegetable suppliers, who select, handle and deliver products.

Plans to enter the US

Zumo has opened an office in the US and is in talks with potential franchisees. The move is estimated to be worth over 1.4 billion euros per year.

Chief Executive, Cathal Power comments: "To my knowledge, none of the established brands in the US are offering what we are offering. They use concentrated juice or something called sherbets, which are flavoured water with sugar. That presents to us an opportunity."
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