Zhang Xiaoyu
Encyclopedia
Zhang Xiaoyu is a Chinese internet celebrity
Internet celebrity
An Internet celebrity, cyberstar or online celebrity is someone who has become famous by means of the Internet. Such fame is based less upon raw numbers, as with traditional media...

 who has been described as "China's first nude model."

She did softcore erotic modeling for METCN.com, an affiliate of MET ART
MET ART
MetArt is a softcore pornography website owned by HLP General Partners Incorporated of Santa Monica, California. The site features erotic photographs of partially or completely naked women, and has been online since circa 1999....

, from 2007 to 2009, and until the Chinese government initiated a crackdown on online erotica at the beginning of 2009, her name was amongst the most searched for queries on the Chinese search engine Baidu
Baidu
Baidu, Inc. , simply known as Baidu and incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District, Beijing, People's Republic of China....

, receiving an average of 650 000 searches a day throughout 2008.

The Chinese online game
Massively multiplayer online role-playing game
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....

Dàhuà Xuānyuán became a hit in December 2009 after the game's producer hired Zhang as its spokesperson, a marketing maneuver that received official disapproval in 2010 as the Chinese government sought to curb the use of "vulgar marketing" by online game companies.
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