Ybrant Digital is a digital marketing company founded in 2000 and headquartered in India with offices in US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Poland and Italy.

History

Founded by Suresh Reddy and Vijay Kancharla as USAGreetings.com in September 1999, the company introduced its first eMarketing product 'Powered by USAGreetings' engine, in November 1999. In June 2000, the company metamorphosed into Ybrant Technologies Inc.
In September 2007, the company filed a Draft Red herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). However, the company decided to put the IPO plans on hold.

In May 2008, Ybrant Technologies integrated all its acquired companies (Oridian, AdDynamix, MediosOne, and VoloMP) and formally changed its name to 'Ybrant Digital'. The reorganization of the company with the name change resulted in the formation of three primary operating divisions; Display Ad Networks led by Jacob Nizri, Technology Platforms led by Vijay Kancharla, and Strategic Initiatives led by Bradley N Cohen.

In December 2009, Ybrant added location-based advertising (LBA) to its services, entering into a partnership with LiveVana Innovations & Lepton Software.

In February 2010, Ybrant Digital launched its local search platform in India 'Ybrant Reach' (YReach), starting in Hyderabad.

In August 2010, Ybrant Digital bought search-based internet company Lycos

Lycos

Lycos, Inc. is a search engine and web portal established in 1994. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.-Corporate history:...

. Lycos is a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally. The Lycos Network of sites and services includes Lycos.com, Tripod

Tripod

A tripod is a portable three-legged frame, used as a platform for supporting the weight and maintaining the stability of some other object. The word comes from the Greek tripous, meaning "three feet". A tripod provides stability against downward forces, horizontal forces and moments about the...

, Angelfire

Angelfire

Angelfire is an Internet service offering free space for web sites. It was founded in 1996 and was originally a combination web site building and medical transcription service. Eventually the site dropped the transcription service and focused solely on web site hosting, offering both free and...

, Gamesville

Gamesville

Gamesville is a casual gaming portal founded in 1995 in Boston, Massachusetts by Steven Kane, Stuart Roseman and John Furse. Gamesville was acquired in 1999 by Web portal Lycos for $232 million in stock...

, and HotBot

HotBot

HotBot is a web search engine launched in May 1996 by Wired Magazine. It is currently owned by Lycos. HotBot became a popular tool with search results served by the Inktomi database and directory results provided originally by LookSmart and then the Open Directory Project since mid-1999...

.

Acquisitions

Name	Date	Country Operated in	Services Offered
Lycos	2010 August	USA	Search, Social Media, Affiliate Marketing
Max Interactive	2009 August	Australia	Display, SEM
Dream ad	2009 May	Argentina	Display, SEM
Oridian	2008 January	Israel, Europe	Display
AdDynamix	2007 February	USA	Display
VoloMP	2007 April	Serbia, USA	Email Marketing/Software
MediosOne	2006 November	USA	SEM, Display

External links

• http://www.ybrantmobile.com/
• http://www.lycos.com/
• http://www.maxinteractive.com.au/
• http://www.dreamad.biz/
• http://www.volomp.com/
• http://www.yreach.com/
• http://www.dyomo.com/
• YbrantDigital.com - Traffic Details from Alexa