Yandex.Direct
Encyclopedia
Yandex.Direct is an automated, auction-based system for placement of text-based advertising in Russia
. Yandex.Direct was launched in 2001. Its rivals, Begun and Google AdWords, began their operations in Russia in 2002.
The service is the largest of its kind in Russia. According to Yandex, Direct processes millions of auctions every day.
The service operates in four countries: Russia, Ukraine
, Belarus
and Kazakhstan
. Advertisers may access Yandex.Direct through interfaces in Russian
, Ukrainian
and English
.
Most of Yandex revenues are generated from text-based ads. The significant majority of said ads are placed through Yandex.Direct platform. Yandex.Direct display ads on Yandex search engine results pages and at participant sites of Yandex ad network.
In addition to targeting ads on the basis of user queries and website content, ads can be targeted on the basis of users’ demographics as well as behavioral patterns, characteristics and locations. Direct provides two kinds of interface to work with: so called Professional and Easy. The latter is oriented for novice advertisers.
Yandex.Direct served ads for more than 127,000 advertisers in the first quarter of 2011, compared with 92,000 in the first quarter of 2010, 180,000 in the full year 2010 and 131,000 in the full year 2009.
Since 2007, Yandex.Direct provides advertisers with a Metrica tool to appraise site audience quality and measure conversion ratio for keyword advertising.
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
. Yandex.Direct was launched in 2001. Its rivals, Begun and Google AdWords, began their operations in Russia in 2002.
The service is the largest of its kind in Russia. According to Yandex, Direct processes millions of auctions every day.
The service operates in four countries: Russia, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
, Belarus
Belarus
Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...
and Kazakhstan
Kazakhstan
Kazakhstan , officially the Republic of Kazakhstan, is a transcontinental country in Central Asia and Eastern Europe. Ranked as the ninth largest country in the world, it is also the world's largest landlocked country; its territory of is greater than Western Europe...
. Advertisers may access Yandex.Direct through interfaces in Russian
Russian language
Russian is a Slavic language used primarily in Russia, Belarus, Uzbekistan, Kazakhstan, Tajikistan and Kyrgyzstan. It is an unofficial but widely spoken language in Ukraine, Moldova, Latvia, Turkmenistan and Estonia and, to a lesser extent, the other countries that were once constituent republics...
, Ukrainian
Ukrainian language
Ukrainian is a language of the East Slavic subgroup of the Slavic languages. It is the official state language of Ukraine. Written Ukrainian uses a variant of the Cyrillic alphabet....
and English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
.
Most of Yandex revenues are generated from text-based ads. The significant majority of said ads are placed through Yandex.Direct platform. Yandex.Direct display ads on Yandex search engine results pages and at participant sites of Yandex ad network.
In addition to targeting ads on the basis of user queries and website content, ads can be targeted on the basis of users’ demographics as well as behavioral patterns, characteristics and locations. Direct provides two kinds of interface to work with: so called Professional and Easy. The latter is oriented for novice advertisers.
Yandex.Direct served ads for more than 127,000 advertisers in the first quarter of 2011, compared with 92,000 in the first quarter of 2010, 180,000 in the full year 2010 and 131,000 in the full year 2009.
Since 2007, Yandex.Direct provides advertisers with a Metrica tool to appraise site audience quality and measure conversion ratio for keyword advertising.