XE.com Inc. is a Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 online

ONLINE

ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

 foreign exchange

Foreign exchange market

The foreign exchange market is a global, worldwide decentralized financial market for trading currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends...

 services company. XE claims to be the world's most popular currency site based on independent, third-party site rankings. As of early 2009, independent ranking site Alexa

Alexa Internet

Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 ranks XE in the top 300 to 400 of all sites worldwide by traffic, and a top 100 traffic site in Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, South Africa

South Africa

The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, and the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

History

XE is headquartered in Newmarket, Ontario

Newmarket, Ontario

Newmarket is a town in Southern Ontario located approximately 50 km north of downtown Toronto, Ontario, Canada. It is part of the Greater Toronto Area and is connected to Toronto by freeway, and is served by three interchanges along Highway 404. It is also connected to Highway 400 via Highway 9...

. It was founded in 1993 by Steven Dengler

Steven Dengler

Steven Dengler is a Canadian entrepreneur, businessperson, and investor. He is best known for co-founding the currency site XE.com Inc. in 1993, and currently serves as its CEO.-Early life and education:...

, who currently serves as CEO, and Beric Farmer, who currently serves as President

President

A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...

. Its name at founding was Xenon Laboratories Incorporated, and it registered the xe.com domain name

Domain name

A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

 in December of 1994, choosing the letters XE from the two-letter atomic symbol for Xenon

Xenon

Xenon is a chemical element with the symbol Xe and atomic number 54. The element name is pronounced or . A colorless, heavy, odorless noble gas, xenon occurs in the Earth's atmosphere in trace amounts...

. In early 2001, as the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

became more prevalent, the company formally changed its name to XE.com Inc.