Wyler (Company)
Encyclopedia
Wyler is a Swiss watch manufacturer
Paul Wyler was born in 1896.
Wyler presented its first 16 and 19-line precision movements to the public in 1923. The particularity of these was the Incaflex balance wheel, which was legendary at the time. The Wyler Incaflex balance wheel is protected along its diameter by two curved, elastic arms, which absorb any shocks to the balance wheel. In addition to producing his own calibres, Wyler also modified movements of other large-scale producers and sold these on to other watch companies. In some cases, the basic calibre was changed so much that the movements should actually be considered as Wyler calibres.
In 1934, Wyler was the official watch of Italy's World Cup winning team.
In 1937 the company caused a stir by launching a water-resistant watch that was not fitted with the conventional soft gaskets. The mineral glass was pressed in between the edge of the case and a pressed or screwed bezel, the gap between the winding shaft and the watch case was sealed hydraulically by fitting the winding shaft and bushing together, in the same material, to 1/500mm.
Wyler gained worldwide notoriety with a spectacular marketing stunt in 1956, when two watches were dropped from the top of the Eiffel Tower and continued to function after the fall.
In 1960 manual and self-winding models from the Incaflex range became the official railway watch of the Santa Fe Railroad. In 1972, the Wyler Watch Corp. New York became a distributor for Eterna
.
2006, following a decision by the Binda Group to reposition it.
At Baselworld
2007, the Wyler Genève Chronograph
and tourbillons were presented, and in autumn 2007 the Wyler-Zagato watch was launched in conjunction with the Italian Atelier Zagato. The watch has an 8-day manual-winding manufacture movement.
Paul Wyler was born in 1896.
Wyler presented its first 16 and 19-line precision movements to the public in 1923. The particularity of these was the Incaflex balance wheel, which was legendary at the time. The Wyler Incaflex balance wheel is protected along its diameter by two curved, elastic arms, which absorb any shocks to the balance wheel. In addition to producing his own calibres, Wyler also modified movements of other large-scale producers and sold these on to other watch companies. In some cases, the basic calibre was changed so much that the movements should actually be considered as Wyler calibres.
In 1934, Wyler was the official watch of Italy's World Cup winning team.
In 1937 the company caused a stir by launching a water-resistant watch that was not fitted with the conventional soft gaskets. The mineral glass was pressed in between the edge of the case and a pressed or screwed bezel, the gap between the winding shaft and the watch case was sealed hydraulically by fitting the winding shaft and bushing together, in the same material, to 1/500mm.
Wyler gained worldwide notoriety with a spectacular marketing stunt in 1956, when two watches were dropped from the top of the Eiffel Tower and continued to function after the fall.
In 1960 manual and self-winding models from the Incaflex range became the official railway watch of the Santa Fe Railroad. In 1972, the Wyler Watch Corp. New York became a distributor for Eterna
Eterna
Eterna is a Swiss luxury watch company founded in Grenchen, Canton Solothurn on the 7th of November 1856 by Dr Josef Girard and Urs Schild. They initially specialised in producing pocket watches with alarms. In 1906 the company name changed from U. Schild to Eterna. In 1908 they became the first...
.
The rebirth of the brand
The brand was reborn as Wyler Genève at BaselworldBaselWorld
Baselworld Watch and Jewellery Show is a trade show for the watch and jewellery industry organized annually in the city of Basel, Switzerland. The international show unites about 2,100 exhibitors from over 45 countries, including the leading watch and jewelry brands, as well as companies...
2006, following a decision by the Binda Group to reposition it.
At Baselworld
BaselWorld
Baselworld Watch and Jewellery Show is a trade show for the watch and jewellery industry organized annually in the city of Basel, Switzerland. The international show unites about 2,100 exhibitors from over 45 countries, including the leading watch and jewelry brands, as well as companies...
2007, the Wyler Genève Chronograph
Chronograph
A chronograph is a timepiece or watch with both timekeeping and stopwatch functions as well as other functions. Pocket watch chronographs were produced as early as the 18th century but did not become popular until the 1820s...
and tourbillons were presented, and in autumn 2007 the Wyler-Zagato watch was launched in conjunction with the Italian Atelier Zagato. The watch has an 8-day manual-winding manufacture movement.