Wittnauer
Encyclopedia
Wittnauer was a watch and timepiece company that is now a brand
of the Bulova
company.
in 1872 at the age of 16. He began working for his brother in law, J. Eugene Robert. Mr. Robert was an importer of fine Swiss watches. With the help of his younger brother, Albert Wittnauer decided there was a need for a watch designed with all of the durability and function the American public demanded but with local production to help keep costs down.
The Wittnauer brand was formally established when Mr. Robert gave the title to Albert Wittnauer under the name The "A. Wittnauer Company." is born as a small family business. The company began to cater to the ever growing world of both scientific and private exploration, which gained them a reputation for use by those who needed reliability: navigators, explorers, and astronomers.
The A. Wittnauer Co. became further involved with the Navy for early tests in the budding fields of aviation
and navigation
. Of the Wittnauer Company and products, horologist Marvin E. Whitney wrote, "No one company has been more involved in the design and production of so many different types of navigational timepieces and been involved in so many history making expeditions..."
With the death of her last brother Emile, Martha Wittnauer was left holding the reins of the company in 1916, making her one of the very few female CEO's of a major American company. The Wittnauer Company retained its reputation for most of the 20th century, and was eventually bought by Bulova
.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of the Bulova
Bulova
Bulova is a corporation making luxury watches and clocks. It has its headquarters in Woodside, Queens, New York City.Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova , an immigrant from Bohemia...
company.
History
Albert Wittnauer was a Swiss immigrant who arrived in New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
in 1872 at the age of 16. He began working for his brother in law, J. Eugene Robert. Mr. Robert was an importer of fine Swiss watches. With the help of his younger brother, Albert Wittnauer decided there was a need for a watch designed with all of the durability and function the American public demanded but with local production to help keep costs down.
The Wittnauer brand was formally established when Mr. Robert gave the title to Albert Wittnauer under the name The "A. Wittnauer Company." is born as a small family business. The company began to cater to the ever growing world of both scientific and private exploration, which gained them a reputation for use by those who needed reliability: navigators, explorers, and astronomers.
The A. Wittnauer Co. became further involved with the Navy for early tests in the budding fields of aviation
Aviation
Aviation is the design, development, production, operation, and use of aircraft, especially heavier-than-air aircraft. Aviation is derived from avis, the Latin word for bird.-History:...
and navigation
Navigation
Navigation is the process of monitoring and controlling the movement of a craft or vehicle from one place to another. It is also the term of art used for the specialized knowledge used by navigators to perform navigation tasks...
. Of the Wittnauer Company and products, horologist Marvin E. Whitney wrote, "No one company has been more involved in the design and production of so many different types of navigational timepieces and been involved in so many history making expeditions..."
With the death of her last brother Emile, Martha Wittnauer was left holding the reins of the company in 1916, making her one of the very few female CEO's of a major American company. The Wittnauer Company retained its reputation for most of the 20th century, and was eventually bought by Bulova
Bulova
Bulova is a corporation making luxury watches and clocks. It has its headquarters in Woodside, Queens, New York City.Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova , an immigrant from Bohemia...
.