White Stuff Clothing
Encyclopedia
White Stuff is a chain of fashion retailers selling own-branded products for women and men.
in 1985. The founders, keen fans of skiing
, initially focused on outdoor garments, including skiwear and fleeces, for men.
Over the following 15 years the brand grew, introducing womenswear, home shopping, a wholesale business, and establishing 15 shops. Retail lines were no longer exclusively composed of outdoor clothing, but included smarter casual wear. In February 2004 Thomas and Treves hired Sally Bailey, ex-Brand Director of Miss Selfridge
, to help develop the brand. It expanded over the next five years to own 60 shops
, over 100 wholesale accounts, and operate a sales website and catalogue business.
The White Stuff Foundation wants to make the world a little happier by helping disadvantaged children and young people in our local communities. The aim of the Foundation is to help children and young people realise their true potential and to support their health and well-being.
http://www.whitestuff.com/foundation
History
The company was founded by Sean Thomas and George Treves, as a venture to sell ‘Boys from the White Stuff’ sweatshirts in bars around the French Alpine ski resort town of Val d'IsèreVal d'Isère
Val d'Isère is a commune of the Tarentaise Valley, in the Savoie department in south-eastern France. It lies from the border with Italy. It is on the border of the Vanoise National Park created in 1963. The Face de Bellevarde was the scene of the men's downhill race as part of the 1992 Winter...
in 1985. The founders, keen fans of skiing
Skiing
Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....
, initially focused on outdoor garments, including skiwear and fleeces, for men.
Over the following 15 years the brand grew, introducing womenswear, home shopping, a wholesale business, and establishing 15 shops. Retail lines were no longer exclusively composed of outdoor clothing, but included smarter casual wear. In February 2004 Thomas and Treves hired Sally Bailey, ex-Brand Director of Miss Selfridge
Miss Selfridge
Miss Selfridge is a nationwide UK high street store which began as the young fashion section of Selfridges department store in London in 1966. Miss Selfridge got its name when Charles Clore, the owner of Selfridges at the time, saw a window display in the Bonwit Teller store in New York which...
, to help develop the brand. It expanded over the next five years to own 60 shops
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
, over 100 wholesale accounts, and operate a sales website and catalogue business.
White Stuff Foundation
Mission and VisionThe White Stuff Foundation wants to make the world a little happier by helping disadvantaged children and young people in our local communities. The aim of the Foundation is to help children and young people realise their true potential and to support their health and well-being.
http://www.whitestuff.com/foundation