Welly (toy company)
Encyclopedia
Welly Die Casting Factory Limited is a manufacturer of die-cast toy
Die-cast toy
The term die-cast toy here refers to any toy or collectible model produced by using the die casting method. The toys are made of metal, with plastic, rubber or glass details. Wholly plastic toys are made by a similar process of injection moulding, but the two are rarely confused...

 cars and has been in the scale model business since 1979.

The company's factories, built a few years ago, are located in Guangdong Province, China, and employ over 3000 workers.

At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. 1:60 scale). 4.75 inch die-cast toy cars (approx. 1:38 scale) were added later that decade. In the 1990s, the company developed 1:24 scale
1:24 scale
1:24 is a very popular size for Die-cast toy vehicles, which are collected by children and adults. Primarily automobiles are made in this scale, with a few examples of tractor trailers and other larger equipment. Plastic automobile kits are frequently made in this scale.1:24 is the largest of the...

 models, then added 1:18 scale ones.

Welly currently manufactures a wide range of scales for its customers, namely 1:18
1:18 scale
1:18 scale diecast replicas are diecast replicas in 1:18 scale or 1/18th the size of the real vehicle. Most popular in this category are 1:18 scale diecast automobile replicas - usually made out of zinc alloy with plastic parts...

, 1:24
1:24 scale
1:24 is a very popular size for Die-cast toy vehicles, which are collected by children and adults. Primarily automobiles are made in this scale, with a few examples of tractor trailers and other larger equipment. Plastic automobile kits are frequently made in this scale.1:24 is the largest of the...

, 1:32
1:32 scale
1:32 scale is a traditional scale for models and miniatures, in which one unit on the model represents 32 units on the actual object. It is also known as "three-eighths scale", since 3/8-inch represents a foot...

, 1:38, 1:43
1:43 scale
1:43 scale is an extremely popular size of die-cast model for adult collectors in Europe, Asia and the US. There are many manufacturers in this scale producing everything from customized and accurate race cars to emergency vehicles to family sedans and SUVs, including several making the...

, 1:60 & 1:87. It is a licensee of over 40 different brands, including ones for cars, trucks, bicycles, and motorbikes, as well as ones for full playsets. Each year, the company invests additional capital in new models.

Welly recently established a research and development department, and began to developing different ranges of radio-controlled models, including 1:32 scale die cast cars and trucks, and 1:12 scale plastic RC cars.
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