WZRC
Encyclopedia
WZRC, on 1480 kHz, is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 owned by Multicultural Radio Broadcasting, Inc. and serves the New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 area by running Cantonese
Cantonese
Cantonese is a dialect spoken primarily in south China.Cantonese may also refer to:* Yue Chinese, the Chinese language that includes Cantonese* Cantonese cuisine, the cuisine of Guangdong province...

 program.

Formation and the early years

This station started out as WHOM and was founded in 1930 by the New Jersey Broadcasting Corp. The call letters stood for owner Harry O'Melia. In the 1940s the station aired ethnic brokered programming and was owned by the Pope family who also published "Il Progresso," a daily newspaper in Italian. It ran many Italian-language programs, and included some German and Spanish programming as well. In 1960 it evolved to mostly Spanish. In 1975 the station was sold to SJR communications along with WHOM-FM.

1975 – 1982

WHOM-FM would become AC WKTU
WKTU
WKTU is a radio station based in New York City that plays an upbeat, gold-based CHR format. The station's broadcast transmitter is located on the top of the Empire State Building and its city of license is Lake Success, New York, with offices formerly in the "Newport" section of Jersey City, New...

 (then years later disco then rock WXRK, talk as WFNY-FM, and later rock again turned Top 40 WXRK again). WHOM AM was renamed WJIT (Radio Jit) and went from diversified Spanish to Spanish contemporary music. In the late '70s WJIT was the leading salsa and merengue station on the New York dial. The format changed to Spanish Adult Contemporary and the station was sold, along with WKTU 92.3, to Infinity Broadcasting in 1982.

1982 – 1998

Infinity in 1989 decided that with a new Spanish station on 97.9 that it should move 1480 WJIT (by then known as talk station 1480 Radio America) to an English format. So it shut down the Spanish format that spring and made the station WZRC. It took a heavy metal based satellite rock format and named the station "Z Rock
Z Rock
Z-Rock was a nationally syndicated radio network based out of Dallas, Texas, USA, in the mid-1980s through the mid-1990s that played heavy metal and hard rock music. The format was one of ABC Radio Network's 24-hour satellite formats...

". The call letters WZRC, were originally used in Chicago by the flagship station for the network, "Z-Rock 106.7 FM" from 1986-1987.

In December 1992 WZRC shortly switched to classic country through a satellite delivered service. But that February WZRC switched to a Korean brokered programming. Infinity continued to own the radio station until after its merger with CBS. At that point it owned 92.3 WXRK, 101.1 WCBS-FM
WCBS-FM
WCBS-FM is a CBS-owned radio station in New York City. The station's studios are in the combined CBS Radio facility at 345 Hudson Street in Manhattan, and its transmitter is located on the Empire State Building....

, 102.7 WNEW-FM, 660 WFAN
WFAN
WFAN , also known as "Sports Radio 66" or "The FAN", is a radio station in New York City. The station broadcasts on a clear channel and is owned by CBS Radio...

, 880 WCBS
WCBS (AM)
WCBS , often referred to as "WCBS Newsradio 880" , is a radio station in New York City. Owned by CBS Radio, the station broadcasts on a clear channel and is the flagship station of the CBS Radio Network...

, 1010 WINS
WINS (AM)
WINS , known on-air as "Ten-Ten Wins", is a radio station in New York City, owned by CBS Radio. WINS's studios are in the combined CBS Radio facility at 345 Hudson Street in the TriBeCa section of Manhattan, and transmitting towers in Lyndhurst, New Jersey.WINS is one of the nation's oldest...

, and 1480 WZRC. While it was not required to sell WZRC it opted to anyhow and sold the station in 1998 to Multicultural Media.

Multicultural kept the Korean format but after a few years, in 2002, switched to Chinese and now in Cantonese (to complement Multicultural's Sinocast network broadcast locally on 92.3 FM subcarrier).

External links

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