WZAT-FM
Encyclopedia
WZAT is a radio station
in Savannah, Georgia
. The station is owned by Cumulus Media
, is licensed to Savannah, Georgia
, and is airing a sports
format with programming from ESPN Radio
.
, Kiss 98.7
, Wave 97
, and Blu 92 all tried and (mostly) failed in taking on the popular Z102.
In 1992, the station was sold and flipped to Modern Rock
as "WZAT (or later, Z102) - Savannah's Rock and Roll Radio" and, alternately, "Z102" and was a very popular Alternative rock
station. Phoenix Media Partners sold the station to Cumulus in 1997. Upon the sale to Cumulus, the station repositioned as Top 40. The station has since been Top 40 and Top 40/Hot AC hybrid twice since then; it flipped to Hot AC on March 11, 2008. The next day, the station revealed its new name and positioner, which was "Mix 102-1 - The Best Mix of Music." On October 1, 2010 WZAT began stunting in preparation of a new format. On October 4, 2010, 102.1 became a sports talk station carrying ESPN Radio
.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Savannah, Georgia
Savannah, Georgia
Savannah is the largest city and the county seat of Chatham County, in the U.S. state of Georgia. Established in 1733, the city of Savannah was the colonial capital of the Province of Georgia and later the first state capital of Georgia. Today Savannah is an industrial center and an important...
. The station is owned by Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
, is licensed to Savannah, Georgia
Savannah, Georgia
Savannah is the largest city and the county seat of Chatham County, in the U.S. state of Georgia. Established in 1733, the city of Savannah was the colonial capital of the Province of Georgia and later the first state capital of Georgia. Today Savannah is an industrial center and an important...
, and is airing a sports
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...
format with programming from ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
.
History
102.1, known as WZAT, signed on in 1971 as a completely automated Top 40 station with the locally popular "Breakfast With Burl" program as the only exception. Airstaff was gradually added, and between a strong AM station (WSGA), and a slightly lighter top 40 station in the late 70's as WSGF 95.5, a real format war ensued. By 1986, 95SGF had become modern-day rocker WIXV, and AM 1400 had quickly moved out of the format during the death of AM top 40 in 1982. In the 1980s-early 90's, "Z102" was the dominant (and often only) Top 40 station in Savannah. Stations like 99.7 WHTKWXST
WXST is a Gold-based Urban Adult Contemporary radio station located in Charleston, South Carolina, but licensed by the FCC to the town of Hollywood, South Carolina. The station broadcasts with an ERP of 70 kW.-History:...
, Kiss 98.7
WYKZ
WYKZ is an adult contemporary radio station owned by Clear Channel and licensed to Beaufort, South Carolina, with the branding "98.7 The River - The Best Variety Of Yesterday & Today!" The station's studio is located on Alfred St...
, Wave 97
WAEV
WAEV , known as "97-3 KISS FM", is a Savannah, Georgia, radio station that plays Top 40 music, including pop, rock and hip-hop. It is owned and operated by Clear Channel Communications, which also owns WLVH-FM, WQBT, WSOK-AM, WTKS-AM, and WYKZ-FM in the Savannah market...
, and Blu 92 all tried and (mostly) failed in taking on the popular Z102.
In 1992, the station was sold and flipped to Modern Rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...
as "WZAT (or later, Z102) - Savannah's Rock and Roll Radio" and, alternately, "Z102" and was a very popular Alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
station. Phoenix Media Partners sold the station to Cumulus in 1997. Upon the sale to Cumulus, the station repositioned as Top 40. The station has since been Top 40 and Top 40/Hot AC hybrid twice since then; it flipped to Hot AC on March 11, 2008. The next day, the station revealed its new name and positioner, which was "Mix 102-1 - The Best Mix of Music." On October 1, 2010 WZAT began stunting in preparation of a new format. On October 4, 2010, 102.1 became a sports talk station carrying ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
.