WXXB
Encyclopedia
WXXB, "B102-9" is an FM radio station
licensed to the city of Delphi, Indiana
. The station operates on the FM radio frequency of 102.9 MHz, FM channel 275. http://www.fcc.gov/fcc-bin/fmq?list=0&facid=72676. The studios are located at 3575 McCarty Lane in Lafayette, Indiana
. The tower is located in rural Northeastern Tippecanoe County near the town of Buck Creek, Indiana
.
While the tower was being built, there was speculation around the market as to what RadioWorks would do with their move-in frequency. WASK-FM already had the market cornered in oldies with high school oldies station WJEF being a very distant second place among listeners. Initially, the new station was going to become Rhythmic Contemporary
Hit Radio as 102-9 The Beat. However, with the growing popularity of crosstown mainstream CHR outlet, WAZY, it was determined that the station would sign on with Contemporary hit radio
and go into a head-to-head battle with the 50,000 watt station. Once the tower was built in northeastern Tippecanoe County and began broadcasting from that location, WXXB, The New B102-9, signed on in June 2001.
To this day, B102-9 gets very respectable numbers among its core demo, particularly 12-24 and 18-34 year-old females. In the most recent ratings run for Spring 2006, WXXB beat Heritage CHR WAZY-FM in the Male/Female 12-17 year old demo and took first place with men 18-34 in that demo for the first time.
.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to the city of Delphi, Indiana
Delphi, Indiana
Delphi is a city in and the county seat of Carroll County, Indiana, United States. Located twenty minutes northeast of Lafayette, it is part of the Lafayette, Indiana Metropolitan Statistical Area...
. The station operates on the FM radio frequency of 102.9 MHz, FM channel 275. http://www.fcc.gov/fcc-bin/fmq?list=0&facid=72676. The studios are located at 3575 McCarty Lane in Lafayette, Indiana
Lafayette, Indiana
Lafayette is a city in and the county seat of Tippecanoe County, Indiana, United States, northwest of Indianapolis. As of the 2010 census, the city had a total population of 67,140. West Lafayette, on the other side of the Wabash River, is home to Purdue University, which has a large impact on...
. The tower is located in rural Northeastern Tippecanoe County near the town of Buck Creek, Indiana
Buck Creek, Indiana
Buck Creek, originally known as Transitville, is an unincorporated community in Washington Township, Tippecanoe County, Indiana, United States. It is part of the Lafayette, Indiana Metropolitan Statistical Area.- Geography :...
.
History
WXXB signed on the air in early 1989 as WNJY, Joy 103, featuring an oldies format. In the mid-1990s, Joy 103 renamed itself "Oldies 103" and began aiming programming toward the Lafayette market using the top of the hour station identification "WNJY Delphi/Monticello...Lafayette's Oldies Station!" followed by an "Oldies 103" sing. As Oldies 103, the station featured mainly network programming from Jones Radio Networks' Goodtime Oldies format with the exception of Rich Anthony's local midday shift. The station earned respectable ratings in Lafayette, according to Arbitron in the mid-90s, which ultimately lead WASK-A/F to drop their news/talk format in favor of oldies in 1997. When WNJY was sold to RadioWorks in 1999, the station moved to Lafayette and programming from Goodtime Oldies was dropped. Shortly thereafter, RadioWorks requested a construction permit to move the station's tower closer to Lafayette, which got approved.While the tower was being built, there was speculation around the market as to what RadioWorks would do with their move-in frequency. WASK-FM already had the market cornered in oldies with high school oldies station WJEF being a very distant second place among listeners. Initially, the new station was going to become Rhythmic Contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
Hit Radio as 102-9 The Beat. However, with the growing popularity of crosstown mainstream CHR outlet, WAZY, it was determined that the station would sign on with Contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
and go into a head-to-head battle with the 50,000 watt station. Once the tower was built in northeastern Tippecanoe County and began broadcasting from that location, WXXB, The New B102-9, signed on in June 2001.
To this day, B102-9 gets very respectable numbers among its core demo, particularly 12-24 and 18-34 year-old females. In the most recent ratings run for Spring 2006, WXXB beat Heritage CHR WAZY-FM in the Male/Female 12-17 year old demo and took first place with men 18-34 in that demo for the first time.
Programming
WXXB stayed true to the Top 40 format for eight years. In January 2010, B102-9 began playing a Hot AC format, similar to Sirius XM's The Pulse, while continuing to brand itself, Today's Hit Music. The station also features live and local air personalities through many dayparts, including weekends. Syndicated programming features Ryan SeacrestRyan Seacrest
Ryan John Seacrest is an American radio personality, television host, network producer and voice actor. He is the host of On Air with Ryan Seacrest, a nationally syndicated Top 40 radio show that airs on KIIS-FM in Los Angeles and throughout the United States and Canada on Premiere Radio Networks,...
.