WWTR is a radio station in Bridgewater, New Jersey broadcasting a South Asian-oriented ethnic format. The station is currently owned by Greater Media

Greater Media

Greater Media, Inc., known as Greater Media, is an American media company that specializes in radio stations. The markets where they own radio stations include Boston, Detroit, Philadelphia, Charlotte, and the state of New Jersey...

.

History

The station signed on December 23, 1971 as WBRW, a middle of the road-formatted station owned by the Somerset Valley Broadcasting Corporation and licensed to Somerville, New Jersey

Somerville, New Jersey

Somerville is a borough in Somerset County, New Jersey, United States. As of the 2010 United States Census, the borough population was 12,098. It is the county seat of Somerset County....

. The station subsequently shifted to an adult contemporary format, and was later relicensed to Bridgewater. However, WBRW began to lose money during the 1980s, and in 1990 it was taken off-the-air.

The Bridgewater Broadcasting Corporation purchased the license in 1993, and brought WBRW back on the air in 1996. Initially airing its own programming, in 1997 the station became WSPW and began to simulcast One on One Sports

Sporting News Radio

Yahoo! Sports Radio, formerly Sporting News Radio is a United States sports radio network that broadcasts sports news, talk, scores, and highlights 24 hours a day, 7 days a week. On August 1, 2011, it was announced the network would change its name to Yahoo! Sports Radio, effective...

 programming from WJWR in Newark

Newark, New Jersey

Newark is the largest city in the American state of New Jersey, and the seat of Essex County. As of the 2010 United States Census, Newark had a population of 277,140, maintaining its status as the largest municipality in New Jersey. It is the 68th largest city in the U.S...

 (now WSNR

WSNR

WSNR, AM 620, is a radio station in the New York metropolitan area with a brokered time format owned by Blackstrap Broadcasting. On Saturdays and Sundays WSNR, AM 620, is a radio station in the New York metropolitan area with a brokered time format owned by Blackstrap Broadcasting. On Saturdays and...

 in Jersey City

Jersey City, New Jersey

Jersey City is the seat of Hudson County, New Jersey, United States.Part of the New York metropolitan area, Jersey City lies between the Hudson River and Upper New York Bay across from Lower Manhattan and the Hackensack River and Newark Bay...

). The following year, the station was sold to New Jersey Broadcasters and became a simulcast of sister standards

Adult standards

Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

 station WMTR, under the callsign WWTR. New Jersey Broadcasting was sold to Greater Media in 2001. WMTR and WWTR shifted to a classic oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 format, emphasizing pre-1964 music, in 2004.

WWTR was leased out to current operator EBC Music Inc. on November 1, 2005, who moved their "EBC Radio" South Asian programming from WTTM

WTTM

WTTM is a radio station broadcasting a World Ethnic format to the Philadelphia, Pennsylvania area. The station has its studios and offices in Philadelphia and its transmitter site in Cherry Hill, New Jersey...

. The station's call letters were then changed to WJJZ for a brief time in 2006 so that Greater Media could transfer that callsign to 97.5 FM in Burlington

Burlington, New Jersey

Burlington is a city in Burlington County, New Jersey, United States and a suburb of Philadelphia. As of the 2010 United States Census, the city population was 9,920....

 (now WPEN-FM); after this was completed, 1170 returned to WWTR. EBC Music bought WWTR outright in 2011.