WWFX is a
radio stationRadio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
branded as "100 FM The Pike" serving the
WorcesterWorcester is a city and the county seat of Worcester County, Massachusetts, United States. Named after Worcester, England, as of the 2010 Census the city's population is 181,045, making it the second largest city in New England after Boston....
vicinity with
classic hitsClassic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
songs from the 1960s to the 1980s. It broadcasts on 100.1 MHz/Channel 261 and is under ownership of
Cumulus MediaCumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
.
The station signed on as WESO-FM, sister station to
WESOWESO is a radio station broadcasting a Business Talk/Lifestyle Talk format, simulcasting sister station WBNW in Concord, Massachusetts. It previously broadcast a country music format as "The Spirit 970" until October 2008. Licensed to Southbridge, Massachusetts, USA, the station serves the...
. In 1979, the station's call letters changed to WQVR, and before long it had become country station "Q100". In February 1999, under the new ownership of Wilks Broadcasting, the station changed format to
classic hitsClassic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
, taking on the call letters WWFX. The station became an affiliate of the syndicated The Bob & Tom Show and changed its name to "100.1 The Fox". That December, the station was sold to
Citadel BroadcastingCitadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country...
for $14.25 million. The first on-air personalities at The Fox (other than Bob & Tom) were: Worcester radio legend "Zip", National voice talent Moneen Daley and Program Director Dave Hilton.
In January 2003, the station ditched Bob & Tom and took on an
active rockActive rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...
format while keeping the name "The Fox" but identifying as "Worcester's Rock Station." That would be short lived, as in November 2004 the station changed format to classic hits, retaining the WWFX call letters but changing its name to "100 FM The Pike" and ditching its airstaff for a jockless approach. Citadel merged with
Cumulus MediaCumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
on September 16, 2011.
WWFX is also an affiliate of the New England Patriots Radio Network.
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