WROX-FM
Encyclopedia
WROX-FM is a Modern Rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 formatted broadcast
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Exmore, Virginia
Exmore, Virginia
Exmore is a town in Northampton County on the Eastern Shore of the U.S. state of Virginia. The population was 1,136 at the 2000 census. Exmore was named after the number of railroad stops left until reaching Cape Charles, the southernmost point of the Eastern Shore peninsula...

, serving the Norfolk/Virginia Beach (Hampton Roads
Hampton Roads
Hampton Roads is the name for both a body of water and the Norfolk–Virginia Beach metropolitan area which surrounds it in southeastern Virginia, United States...

) metro area and the Eastern Shore of Virginia
Eastern Shore of Virginia
The Eastern Shore of Virginia consists of two counties on the Atlantic coast of the Commonwealth of Virginia in the United States. The region is part of the Delmarva Peninsula and is separated from the rest of Virginia by the Chesapeake Bay. Its population was 45,553 as of 2010...

.

Format Tweak

On April 8, 2011
2011 in radio
The following events occurred in radio broadcasting in 2011.-Events:*January 1: 2 Knoxville stations change formats as WDLF and WYLV flip to K-LOVE and Air 1 , and a few Pittsburgh station change formats, as ESPN Radio moves from WEAE to WBGG, and Radio Disney moves from WWCS to the renamed WDDZ,...

, WROX tweaked their format moving from Modern Rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 to Modern Adult Contemporary. However, the change proved unsuccessful, even though the station still reported as Alternative Rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 per Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...

 & Nielsen BDS. They would later revert to their older sound, as a result. The station had been leaning contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

, and continues to do so today mainly due to the fact the Norfolk
Norfolk, Virginia
Norfolk is an independent city in the Commonwealth of Virginia in the United States. With a population of 242,803 as of the 2010 Census, it is Virginia's second-largest city behind neighboring Virginia Beach....

/Virginia Beach/Hampton Roads
Hampton Roads
Hampton Roads is the name for both a body of water and the Norfolk–Virginia Beach metropolitan area which surrounds it in southeastern Virginia, United States...

 did not have a contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 station until WVHT launched in 2009
2009 in radio
The following events occurred in radio in 2009.- Events :* January 1: Kurdish TV starts broadcasting in Turkey.* January: Michael Smerconish, morning host at talk radio WPHT Philadelphia, begins syndication of his morning show to WHFS in Washington and WOR in New York City.* January 17: Two well...

. The contemporary hits lean was dropped in August 2011
2011 in radio
The following events occurred in radio broadcasting in 2011.-Events:*January 1: 2 Knoxville stations change formats as WDLF and WYLV flip to K-LOVE and Air 1 , and a few Pittsburgh station change formats, as ESPN Radio moves from WEAE to WBGG, and Radio Disney moves from WWCS to the renamed WDDZ,...

.

External links

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