WRCI
Encyclopedia
WDCX is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Contemporary Christian format to the Rochester, New York
Rochester, New York
Rochester is a city in Monroe County, New York, south of Lake Ontario in the United States. Known as The World's Image Centre, it was also once known as The Flour City, and more recently as The Flower City...

, USA area. The station is licensed to Kimtron, Inc. which is owned by Donald Crawford, and is a sister station to WDCX-FM in Buffalo and WLGZ
WLGZ-FM
WLGZ-FM is a radio station broadcasting an Oldies format. The station is licensed to Webster, New York, serving the Rochester, New York area, and is currently owned by DJRA Broadcasting -History:...

 (a station that previously occupied this frequency) in Rochester.

History

What is now known as WDCX has its roots in an earlier radio station, one on a different frequency. In 1947, WRNY signed on at 680 kHz as a daytime-only station (sharing a clear channel with CFTR
CFTR (AM)
CFTR, broadcasting under the brand 680News, is an all-news radio station based in Toronto, Ontario, Canada, which broadcasts live 24 hours a day, 7 days a week at 680 kHz on the AM dial...

, which was only about 100 miles away from Rochester as the crow flies
As the crow flies
"As the crow flies" or beelining is an idiom for the shortest route between two points; the geodesic distance.An example is the great-circle distance between Key West and Pensacola, at either end of the U.S...

). It signed on an FM sister station (FM 97.7, later 97.9) primarily to give the station a night signal, but WRNY-FM was gone by 1955. From 1957 to 1965, like most stations of the era, WRNY ran a top 40 format under the call sign WRVM ("Rochester's Voice of Music"). In 1965, the top 40 was gone and in its place was a country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format under its new call sign, WNYR. Country music lasted 22 years on the channel; a new sister station, WNYR-FM (now WRMM
WRMM
WRMM-FM is a radio station licensed to Rochester, New York, USA, the station serves the Rochester area. The station is currently owned by Stephens Media Group - Rochester, LLC....

), signed on in the late 1960s, this time becoming permanent. The AM station moved from 680 kHz to 990 kHz over the course of the first week in July 1979, allowing the station to broadcast 24 hours a day. In 1987, when a national movement putting country music on FM led to the establishment of WBEE-FM
WBEE-FM
WBEE-FM is a country music formatted radio station in the Rochester, New York, radio market. It is owned by Entercom Communications, who acquired the station from Sinclair Broadcasting in 1999...

, WNYR lost its advantage to WBEE and gave up on country music.

The station changed call signs, and formats, to adult standards
Adult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

 WEZO on June 21, 1988. On February 26, 1990, the station changed its call sign to WRMM
WRMM
WRMM-FM is a radio station licensed to Rochester, New York, USA, the station serves the Rochester area. The station is currently owned by Stephens Media Group - Rochester, LLC....

, on May 14, 1993 to WCMF
WCMF
WCMF-FM is a radio station located in the Rochester, New York area and broadcasts at 96.5 FM. Its transmitter is located on Pinnacle Hill in Brighton, Monroe County, New York....

, on August 1, 1997 to WDCZ, on December 1, 1999 to WLGZ. On May 23, 2008, the callsign was changed to WRCI which was previously assigned to WLGZ-FM prior to February 11, 2008 effectively accomplishing a callsign swap between the AM and FM stations. On September 1, 2008, the call sign was changed again to WDCX to match with sister station WDCX-FM.

On February 11, 2008, the station's "Legends" format was modified to incorporate more oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 and soft adult contemporary material, and officially moved to sister station WLGZ-FM
WLGZ-FM
WLGZ-FM is a radio station broadcasting an Oldies format. The station is licensed to Webster, New York, serving the Rochester, New York area, and is currently owned by DJRA Broadcasting -History:...

 102.7 (formerly WRCI
WRCI
WDCX is a radio station broadcasting a Contemporary Christian format to the Rochester, New York, USA area. The station is licensed to Kimtron, Inc...

 "The Light", a Contemporary Christian station). The displaced Christian format is now being broadcast as an additional HD signal on that FM station.

According to NorthEast Radio Watch, the station's format was flipped along with the callsign and began broadcasting the Christian format formerly broadcast by the FM station. However, in September 2008, the station changed call letters again, this time to WDCX, and began airing a broader religious talk and music format. Along with the changes came a simulcast of Neil Boron Live, a Buffalo-based interview and music program, out of its sister station, WDCX-FM. The station also began airing the nationally syndicated Dave Ramsey Show
The Dave Ramsey Show (radio program)
The Dave Ramsey Show is a three-hour, self-syndicated radio program and podcast that airs Monday through Friday from 2-5 EST. It is primarily broadcast from Brentwood, Tennessee, though often during the summer it is broadcast via remote from Ramsey's lake house...

.

External links


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