WBNZ is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a soft adult contemporary format branded as EZ Rock 92.3. The station uses the AC Pure

AC Pure

AC Pure is a 24-hour music format produced by Waitt Radio Networks. Its playlist is composed of adult contemporary music released from the 1970s to this day from artists such as Phil Collins, Celine Dion, Rod Stewart Gloria Estefan, Michael Bolton, etc. that mainly targets listeners ages 25-54...

 satellite-delivered format from Dial Global

Dial Global

Dial Global is a radio syndication company. It is a wholly owned subsidiary of Triton Media Group and is a sister company to Townsquare Media, both of which are owned by Oaktree Capital Management....

 Local. While the format targets the Traverse City area, WBNZ continues to air local Benzie County

Benzie County, Michigan

-Demographics:As of the 2000 census, there were 15,998 people, 6,500 households, and 4,595 families residing in the county. The population density was 50 people per square mile . There were 10,312 housing units at an average density of 32 per square mile...

 high-school sports.

In July 2009, WOUF 92.3 FM Beulah and WBNZ 99.3 FM Frankfort swapped call signs and cities of license, with WBNZ's soft AC format moving to 92.3 and WOUF ("The Wolf") taking residence on 99.3 with a new format (changing from a country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

/southern rock

Southern rock

Southern rock is a subgenre of rock music, and genre of Americana. It developed in the Southern United States from rock and roll, country music, and blues, and is focused generally on electric guitar and vocals...

 hybrid to mainstream rock

Mainstream rock

Mainstream rock is a radio format used by many commercial radio stations in the United States and Canada.-Format background:...

). 92.3, which formerly operated at 92.1 FM, has aired a variety of formats since first taking to the air in the mid-1990s, including simulcasts of then-99.3 WBNZ and 101.9 WLDR

WLDR

WLDR-FM 101.9 Traverse City, MI, simulcast on WARD 750 Petoskey, MI, is a station that airs a country music format as "Sunny Country 101.9". The stations are owned by broadcaster Roy Henderson, who is WLDR's third owner in its 40-year history....

, and an '80s hits format (simulcast with 100.1) as WSRI/WSRQ "Star FM."