WOLI (AM)
Encyclopedia
WOLI AM 910 is a radio station located in Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) to broadcast with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 of 3.6 kW. in the daytime and 890 watts at night under separate directional signal patterns. It airs Sports programming from the YAHOO! Sports Radio Network and locally oriented sports.

History

WSPA 950 AM signed on the air February 17, 1930 as South Carolina's first radio station, beating out WCSC
WSPO
-External links:**...

/Charleston
Charleston, South Carolina
Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...

 and WIS/Columbia
Columbia, South Carolina
Columbia is the state capital and largest city in the U.S. state of South Carolina. The population was 129,272 according to the 2010 census. Columbia is the county seat of Richland County, but a portion of the city extends into neighboring Lexington County. The city is the center of a metropolitan...

 by several months. The station was owned by Virgil Evans during its first 10 years on the air. WSPA was sold on June 1, 1940 to the Spartanburg Advertising Company, a group that was formed with the intention on starting a second radio station in Spartanburg, WORD 910 AM, which signed on in September of that year utilizing studio and tower space from WSPA.

In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market. This was completed on March 17, 1947 when WSPA-AM and FM was sold to Liberty Life Insurance and WORD was sold to Spartan Radiocasting (WSPA-FM
WSPA-FM
WSPA-FM is an Adult Contemporary radio station licensed to Spartanburg, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Entercom Communications outlet is licensed to the Federal Communications Commission to broadcast at 98.9 MHz with an ERP of 100 kW...

 98.9 signed on as South Carolina's first FM station on August 29, 1946).

In 1952, a dispute erupted between both Spartan Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg. It was settled in 1958 when Spartan Radiocasting bought back WSPA-AM and FM from Liberty Life Insurance and spinning off WORD and their FM sister WDXY 100.5 to different ownership.

In 2002, Entercom (then owners of WORD/WYRD) swapped WORD's programing and call letters from 910 AM over to its newly-acquired sister, WSPA's signal at 950 AM to gain better coverage. Then in 2005, WSPA as well as the FMs WOLI
WOLI-FM
WOLI-FM, also known as "La Nueva 103.9", is a Regional Mexican radio station located in Greenville, South Carolina. The station is licensed by the Federal Communications Commission to the town of Easley and broadcasts on 103.9 FM with a effective radiated power of 6000 watts...

/WOLT were spun off to Davidson Media, which dropped the WSPA call letters for WOLI and simulcasted parts of WOLI-FM programing with brokered programing. In 2007, the simulcasting with the FM ended and the station switched to Spanish Religious programing, but retained the brokered programming, which then switched to black gospel January, 2011 through August 2011. September 1, 2011 it was relaunched as YAHOO! Sports Radio 910.
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