WODR is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting an R & B oldies/beach music

Beach music

Beach music, also known as Carolina beach music, is a regional genre which developed from various musical styles of the forties, fifties and sixties. These styles ranged from big band swing instrumentals to the more raucous sounds of blues/jump blues, jazz, doo-wop, boogie, rhythm and blues,...

 format. Licensed to Fair Bluff, North Carolina

Fair Bluff, North Carolina

Fair Bluff is a town in Columbus County, North Carolina, United States. The population was 1,181 at the 2000 census.-Geography:Fair Bluff is located at , along the banks of the Lumber River...

, USA, the station serves the Fayetteville

Fayetteville, North Carolina

Fayetteville is a city located in Cumberland County, North Carolina, United States. It is the county seat of Cumberland County, and is best known as the home of Fort Bragg, a U.S. Army post located northwest of the city....

 area. The station is currently owned by The Padner Group, LLC.

History

The station went on the air as WSIM on May 2, 2000. On June 18, 2003 the station changed its call sign to WPPG, then to WNFI on September 7, 2004 & finally on March 22, 2005 to the current WODR. In June 2003, WPPG began playing a mix of music like nothing else on radio in Wilmington, North Carolina

Wilmington, North Carolina

Wilmington is a port city in and is the county seat of New Hanover County, North Carolina, United States. The population is 106,476 according to the 2010 Census, making it the eighth most populous city in the state of North Carolina...

--Woody Guthrie

Woody Guthrie

Woodrow Wilson "Woody" Guthrie is best known as an American singer-songwriter and folk musician, whose musical legacy includes hundreds of political, traditional and children's songs, ballads and improvised works. He frequently performed with the slogan This Machine Kills Fascists displayed on his...

 might be followed by R. L. Burnside

R. L. Burnside

Not to be confused with R. H. Burnside, stage director.R. L. Burnside , born Robert Lee Burnside, was an American blues singer, songwriter, and guitarist who lived much of his life in and around Holly Springs, Mississippi. He played music for much of his life, but did not receive much attention...

, John Prine

John Prine

John Prine is an American country/folk singer-songwriter. He has been active as a recording artist and live performer since the early 1970s.-Biography:...

 and Phish

Phish

Phish is an American rock band noted for its musical improvisation, extended jams, and exploration of music across genres. Formed at the University of Vermont in 1983 , the band's four members – Trey Anastasio , Mike Gordon , Jon Fishman , and Page McConnell Phish is an American rock band...

, for example. It was not a stunt

Stunting (broadcasting)

In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play...

. It was Triple-A

Adult album alternative

Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....

. The Penguin, also heard on 106.7 FM starting in August, was "a different kind of bird" that played "the music you've been waiting for." Program director Mark Keefe came from WNCW

WNCW

WNCW is a noncommercial public radio station licensed to Isothermal Community College in Spindale, North Carolina, with a varied format including folk, blues, jazz, reggae, celtic, world, rock, bluegrass, indie and news....

. Later, this station played oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

. As Radio Fiesta, the station's format was Regional Mexican

Regional Mexican

Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

, with its programming also heard on WOLH

WOLH

WOLH is a radio station currently airing a talk/sports format known as "The Source". Licensed to Florence, South Carolina, USA, the station serves the Florence area. The station is currently owned by Miller Communications, inc...

 and WHYM

WHYM

WHYM is an American radio station licensed to serve Lake City, South Carolina. Miller Communications, Inc. acquired WHYM as of April 29, 2008. WHYM currently simulcasts a Talk/Sports format with WOLH in Florence SC, also heard on W255BD in Darlington....

 in Florence, South Carolina

Florence, South Carolina

-Municipal government and politics:The City of Florence has a council-manager form of government. The mayor and city council are elected every four years, with no term limits...

 and WFMO

WFMO

WFMO is a radio station broadcasting a Regional Mexican format. Licensed to Fairmont, North Carolina, USA, the station is currently owned by Davidson Media Station Wfmo Licensee, LLC.-History:Jim Clark's Pro-Media Inc...

, which is licensed to Fairmont, North Carolina

Fairmont, North Carolina

Fairmont is a town in Robeson County, North Carolina, United States. The population was 2,604 at the 2000 census.-History:Fairmont was originally founded on the site of the Ashpole Institute, a small private academy, and was chartered in 1899 as Ashpole, then Union City and lastly as Fairmont...

.

In 2008, WODR owner The Padner Group planned studios in Whiteville, North Carolina

Whiteville, North Carolina

Whiteville is a city in Columbus County, North Carolina, United States. The population was 5,148 at the 2000 census. It is the only city of Columbus County and is the county seat....

 and a new beach music format called "Cool 105.3," along with a signal increase to 11,000 watts. James E. Reddish, known to listeners of WIXE

WIXE

WIXE in Monroe, North Carolina is a radio station at 1190 AM. It broadcasts a country music as well as a local talk format and is currently under ownership of Monroe Broadcasting...

 in Monroe, North Carolina

Monroe, North Carolina

Monroe is a city in Union County, North Carolina, United States. The population was 36,397 as of the 2010 census. It is the seat of government of Union County and is also part of the Charlotte-Gastonia-Rock Hill, NC-SC Metropolitan area.-Geography:...

as James Edward "Foxx", became general manager. The change took effect September 29, with Foxx as morning host.