is a radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...
owned by Global Radio LLC. Its studio is located at 200 Monument Road, Suite 6, Bala Cynwyd, Pennsylvania
Bala Cynwyd is a community in Lower Merion Township which is located on the Main Line in southeastern Pennsylvania, bordering the western edge of Philadelphia at US Route 1 . It was originally two separate towns, Bala and Cynwyd, but is commonly treated as a single community...
and its transmitter is located in the Roxborough section of Philadelphia.
The station simulcasts English language programming from China Radio International
China Radio International , the former Radio Beijing and originally Radio Peking, founded on December 3 of 1941, is one of the three state-owned media in China along with China National Radio and China Central Television in the People's Republic of China .As the PRC's external radio station, CRI...
for its entire broadcast day. It was formerly branded as New World Radio prior to June 2011 which carried broker programming.
The station was founded in the 1948 as WJMJ
, which broadcast middle-of-the-road music and religious programming. In the mid-1960s it was acquired by Rust Craft Greeting Cards, which changed the call sign to WRCP
and in 1967 changed the format to country music. In 1981, after WFIL
WFIL is a radio station and a former television station serving the city of Philadelphia, Pennsylvania. Its transmitter is located in Lafayette Hill, Pennsylvania....
adopted a country format, WRCP switched to oldies. Later in 1985, the call sign was changed to WSNI
to match a co-owned FM station
WRFF is a modern rock FM radio station located in and licensed to Philadelphia, Pennsylvania. The station is owned by Clear Channel Communications and is known on-air as "Radio 104.5."-WRCP-FM:...
; for a time, WSNI broadcast an all-Beatles-and-Motown format. After 2 years a more conventional oldies mix returned and the station became WPGR
("Philly Gold Radio"). In 1995, when the station was sold to new set of owners operating as Global Radio LLC, it became WNWR
and switched to mostly ethnic brokered programming. On June 13, 2011, WNWR's entire brokered program schedule moved to WWDB
WWDB, 860 AM, is a daytime-only radio station based in Bala Cynwyd, Pennsylvania that broadcasts brokered programming and the satellite feed of ESPN Deportes Radio....