WMXR
Encyclopedia
WMXR is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 format. Licensed to Woodstock, Vermont, USA, the station serves the Lebanon
Lebanon, New Hampshire
As of the census of 2000, there were 12,568 people, 5,500 households, and 3,178 families residing in the city. The population density was 311.4 people per square mile . There were 5,707 housing units at an average density of 141.4 per square mile...

-Rutland-White River Junction
White River Junction, Vermont
White River Junction is an unincorporated village and census-designated place in the town of Hartford in Windsor County, Vermont, United States...

 area. The station is currently owned by Great Eastern Radio, LLC.

History

WMXR was started on April 18, 1989 by Bob and Shirley Wolf. In its early years, the station broadcast an oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 format, which was expanded to WCFR-FM (now WEEY
WEEY
WTSL is a radio station broadcasting a News Talk Information format. Licensed to Hanover, New Hampshire, USA, the station serves the Lebanon-Rutland-White River Junction area...

) in 1998 after the Wolfs' acquisition of that station. This evolved to adult contemporary
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....

 by April 2000, when Conn River Broadcasting switched the stations' format to country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

.

Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 bought WMXR and WCFR in 2001 and merged the stations' country format (branded as "Bob Country") with that of its own WXXK
WXXK
WXXK is a radio station broadcasting a Country music format. Licensed to Lebanon, New Hampshire, USA, the station serves the Lebanon-Rutland-White River Junction area. The station is currently owned by Great Eastern Radio, LLC and features programing from Jones Radio Network and Premiere Radio...

 (100.5), branded "Kixx". After several months of simulcasting with WXXK, WMXR switched to a simulcast of WVRR (now WKKN
WKKN
WKKN is a radio station licensed to Westminster, Vermont, USA, with studios located in Keene, New Hampshire. The station is currently owned by Great Eastern Radio, LLC.-History:...

)'s classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 format that October. WMXR shifted to modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 in late March 2002, though WVRR did not follow suit until early April. Two years later, Rock 93.9 & 101.7 tweaked its format to mainstream rock and became quite successful in the Upper and Lower Valley region.

Clear Channel sold its stations in the Lebanon, New Hampshire
Lebanon, New Hampshire
As of the census of 2000, there were 12,568 people, 5,500 households, and 3,178 families residing in the city. The population density was 311.4 people per square mile . There were 5,707 housing units at an average density of 141.4 per square mile...

 market to Great Eastern Radio in January 2007, who later that year switched WMXR to a news/talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format as "93.9 The Pulse", modeled on sister station WTPL
WTPL
WTPL is a radio station broadcasting a news/talk/sports format. Licensed to Hillsborough, New Hampshire, it serves the Concord-Manchester area...

 in Hillsborough, New Hampshire
Hillsborough, New Hampshire
Hillsborough, frequently spelled Hillsboro, is a town in Hillsborough County, New Hampshire, United States. The population was 6,011 at the 2010 census...

. This format was moved to and consolidated with a similar format on sister station WTSL (1400) under the "Pulse" branding in May 2008, at which point WMXR adopted a classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

format as "Maxx 93.9". The station has since returned to classic rock, though it has retained the "Maxx" branding.

External links


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