WMLV
Encyclopedia
WMLVWMLV (93.5 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

} is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to serve Butler, Alabama
Butler, Alabama
Butler is a town in and the county seat of Choctaw County, Alabama, United States. The population was 1,952 at the 2000 census, at which time it was a city.-History:...

, USA. The station is owned by Educational Media Foundation
Educational Media Foundation
Educational Media Foundation is a not-for-profit organization that operates the K-LOVE and Air 1 radio networks. EMF is based in Rocklin, California....

.

WMLV is part of the Alert FM digital alert and messaging system for Lauderdale County
Lauderdale County, Mississippi
-Demographics:As of the census of 2000, there were 78,161 people, 29,990 households, and 20,573 families residing in the county. The population density was 111 people per square mile . There were 33,418 housing units at an average density of 48 per square mile...

 first responders.

Programming

WMLV is broadcasting a contemporary Christian music format to the Meridian, Mississippi
Meridian, Mississippi
Meridian is the county seat of Lauderdale County, Mississippi. It is the sixth largest city in the state and the principal city of the Meridian, Mississippi Micropolitan Statistical Area...

, area.

History

Butler Broadcasting Corporation received the original construction permit
Construction permit
A construction permit or building permit is a permit required in most jurisdictions for new construction, or adding on to pre-existing structures, and in some cases for major renovations. Generally, the new construction must be inspected during construction and after completion to ensure compliance...

 from the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 in 1978
1978 in radio
The year 1978 saw a number of significant events in radio broadcasting.-Events:* May 6 – Bob Kingsley, producer of the syndicated "American Country Countdown," takes over as host. He replaces Don Bowman, who had hosted for the first 4½ years...

 for a new FM station broadcasting with 3,000 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

s of effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 on 93.5 MHz. The new station was assigned the call letters WQGL by the FCC. On September 11, 1978, the same day the station applied to the FCC for its license to cover
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

, the owners received new call letters WQGL-FM. WQGL-FM received its license to cover from the FCC on July 30, 1979. On April 8, 1992, the station returned to the unadorned WQGL callsign.

On May 4, 1995, the FCC granted this station a construction permit to move their transmitter site, raise their antenna, and upgrade their broadcast power to 25,000 watts. These upgrades were completed in May 1997 and the station changed call letters to WKZB on June 9, 1997.

In June 2002, Butler Broadcasting Corporation (Darryl Jackson, president) reached an agreement to sell this station to East Mississippi Broadcasters, Inc., a wholly owned subsidiary of Holladay Broadcasting (Bob Holladay, president), for a reported sale price of $771,500. The deal was approved by the FCC on August 16, 2002, and the transaction was consummated on October 30, 2002. At the time of the sale, WKZB broadcast a classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 music format.

This change would prove short-lived as in early December 2003, Holladay Broadcasting' East Mississippi Broadcasters, Inc., agreed to transfer the broadcast license for this station to Holladay Broadcasting-owned Mississippi Broadcasters LLC. The deal was approved by the FCC on December 10, 2003, and the transaction was consummated on January 1, 2004. Under the new ownership, the station again changed callsigns, this time to the current WMLV, on July 1, 2005.

In September 2011 WMLV was sold to Educational Media Foundation and went temporarily silent and is to return to the air with EMF's K-Love
K-LOVE
K-LOVE is a Contemporary Christian music radio programming service in the United States operated by the Educational Media Foundation. As of January 2011, K-LOVE's programming is carried on over 440 FM stations and translators in 45 states. K-LOVE claims an audience of 250,000 people each week via...

 contemporary Chritian format

On October 4, 2011 WMLV returned to the air with K-Love
K-LOVE
K-LOVE is a Contemporary Christian music radio programming service in the United States operated by the Educational Media Foundation. As of January 2011, K-LOVE's programming is carried on over 440 FM stations and translators in 45 states. K-LOVE claims an audience of 250,000 people each week via...

contemporary Christian.
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