WMGX
Encyclopedia
WMGX is a radio station in the United States
, licensed to Portland
, Maine
. The station broadcasts on 93.1 MHz FM with a Hot AC format and is under ownership of Saga Communications
.
During the mid to late 80's and all of the 90's, The station was owned by the Portland Radio Group, LLC., which also operated an AM band "conservative-esque" talk station (WGAN
), a country station (WPOR
) and an "Oldies" (50's and early 60's popular music) station (WYNZ
). WMGX's place was to be the flagship station, blending classic, soft, and progressive rock, with (at the time) adult contemporary music. At this time, the station claimed that "[It] never [played] the same song twice [in one 24 hour period]," a boast that it later backed up with a monetary prize to anyone who caught them doing so.
On March 9, 2006, 29 years after the station's launch, WMGX changed format. The station then became "Coast 93.1", with a hot adult contemporary format, featuring music from the 80's through the present and known on air as #1 for the 80s, 90s and Now. At this point in time, the "Coast" made a huge impact on Portland, Maine radio, becoming the most-listened to station among Women 25-44, and ranked high among adults 25-44 as well. The Coast Morning Show with John and Eva features witty and entertaining banter, celebrity interviews, and the funniest comedians in New England. According to Coast listeners, "Other morning shows in Portland don't even come close!"
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, licensed to Portland
Portland, Maine
Portland is the largest city in Maine and is the county seat of Cumberland County. The 2010 city population was 66,194, growing 3 percent since the census of 2000...
, Maine
Maine
Maine is a state in the New England region of the northeastern United States, bordered by the Atlantic Ocean to the east and south, New Hampshire to the west, and the Canadian provinces of Quebec to the northwest and New Brunswick to the northeast. Maine is both the northernmost and easternmost...
. The station broadcasts on 93.1 MHz FM with a Hot AC format and is under ownership of Saga Communications
Saga Communications
Saga Communications is a broadcasting company that owns and operates stations in 26 markets in the United States. The company, which is based in Grosse Pointe Farms, Michigan, primarily operates radio stations , but it also operates 9 television stations Saga Communications is a broadcasting...
.
History
WMGX was launched in 1977, and was first known as "Magic 93".During the mid to late 80's and all of the 90's, The station was owned by the Portland Radio Group, LLC., which also operated an AM band "conservative-esque" talk station (WGAN
WGAN
WGAN is an American AM radio station licensed to Portland, Maine and owned by Saga Communications. It is located at 560 on the AM band. The current format is News/Talk, with local news being provided by a small local staff and national news provided by CBS and CNN Radio.The station was founded in...
), a country station (WPOR
WPOR
WPOR is a radio station in Portland, Maine that broadcasts a country music radio format. It is currently owned by Saga Communications. It broadcasts at 101.9 on the FM dial....
) and an "Oldies" (50's and early 60's popular music) station (WYNZ
WYNZ
WYNZ Big Hits Y100.9, is an FM radio station licensed to South Portland, Maine, and broadcasting at 100.9 MHz. Until 2007, the station was an oldies formatted radio station known as Oldies 100.9....
). WMGX's place was to be the flagship station, blending classic, soft, and progressive rock, with (at the time) adult contemporary music. At this time, the station claimed that "[It] never [played] the same song twice [in one 24 hour period]," a boast that it later backed up with a monetary prize to anyone who caught them doing so.
On March 9, 2006, 29 years after the station's launch, WMGX changed format. The station then became "Coast 93.1", with a hot adult contemporary format, featuring music from the 80's through the present and known on air as #1 for the 80s, 90s and Now. At this point in time, the "Coast" made a huge impact on Portland, Maine radio, becoming the most-listened to station among Women 25-44, and ranked high among adults 25-44 as well. The Coast Morning Show with John and Eva features witty and entertaining banter, celebrity interviews, and the funniest comedians in New England. According to Coast listeners, "Other morning shows in Portland don't even come close!"