WGOG
Encyclopedia
WGOG is a commercial American radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) to serve the community of Walhalla, South Carolina
Walhalla, South Carolina
Walhalla is a mountain city in Oconee County, South Carolina, United States. It is located from Clemson University in Clemson, South Carolina and is also located in the Appalachian Mountains of South Carolina. The population was 3,801 at the 2000 census. It is the county seat of Oconee County...

. The station is owned by Appalachian Broadcasting Co., Inc.

WGOG broadcasts a Country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format and carries syndicated programing from Jones Radio Network and ABC Radio, as well as broadcasting local sports talk programming
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 and news.

History

Before there was a WGOG-FM, there was a WGOG (AM). "Clear Channel 10" at 1000 AM
AM broadcasting
AM broadcasting is the process of radio broadcasting using amplitude modulation. AM was the first method of impressing sound on a radio signal and is still widely used today. Commercial and public AM broadcasting is carried out in the medium wave band world wide, and on long wave and short wave...

 began broadcasting in April 1959, owned by Dorothy Friend and Edith Moynihan. The call letters referred to Walhalla's nickname "Garden of the Gods". Formats included Country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 and "mainstream pop hits". In September 1991 owner Luzanne Griffith signed on WGOG-FM, and the AM station became Southern gospel
Southern Gospel
Southern Gospel music—at one time also known as "quartet music"—is music whose lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as well as to give a Christian alternative to mainstream secular music...

 "Solid Gospel AM 1000", with area performers coming to the studios for call-in shows. The AM marked 40 years on the air in 1999.

WGOG has always aired Clemson
Clemson University
Clemson University is an American public, coeducational, land-grant, sea-grant, research university located in Clemson, South Carolina, United States....

 sports.

WGOG-FM signed on with an adult contemporary/top 40 format. That format was later changed to oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 and then to the current country format. On 2002-04-08, the FCC changed their internal database designation of WGOG-FM to simply WGOG, because there no longer was a WGOG (AM) license.

WGOG will move its city of license to Powdersville and its frequency to 95.9 FM, which already has a Pendleton
Pendleton, South Carolina
Pendleton is a town in Anderson County, South Carolina, United States. The population was 2,966 at the 2000 census. It is a sister city of Stornoway in the Outer Hebrides of Scotland....

construction permit. The 96.3 frequency did not allow the station's power to be increased, but the 95.9 frequency will, and the new transmitter location will allow more people to hear the signal. No programming changes are planned, and the studios will remain on Westminster Highway in Walhalla.
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