WFLO-FM
Encyclopedia
WFLO-FM is an Adult Contemporary formatted broadcast
radio station
licensed to Farmville, Virginia
, serving the Southside. WFLO-FM is owned and operated by Colonial Broadcasting Company.
WFLO-FM increased power to 40,000 watts in the late 1980s and began full time broadcasting, going to a syndicated program service by satellite at night. In 1995, the WFLO parent company (Colonial Broadcasting Company Incorporated) purchased the assets of WSVS in Crewe and became licensee/owner of the former major competitor of WFLO.
In May 1996 a severe storm destroyed the station tower, bringing it down completely and consequently WFLO-AM and FM were off the air for a time. However, a makeshift AM antenna was put into service within a few days to put AM back on the air at considerably reduced signal strength. The rebuilding of WFLO-FM was another story, but eventually the tower which supports both AM and FM was rebuilt with an additional 150 feet added to the tower height. In addition, FM power was increased to 50,000 watts. The complete rebuilding process took nearly a full year before everything was finalized at a cost of over $100,000.00. The loss was partially covered by insurance.
WFLO-FM is now one of the most powerful FM stations in Southern Virginia, reaching Lynchburg, Richmond, and Charlottesville with a decent signal. WFLO-FM has remained much of Southside Virginia's most listened to station for nearly 20 years.
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Farmville, Virginia
Farmville, Virginia
Farmville is a town in Prince Edward and Cumberland counties in the U.S. state of Virginia. The population was 6,845 at the 2000 census. It is the county seat of Prince Edward County....
, serving the Southside. WFLO-FM is owned and operated by Colonial Broadcasting Company.
History
By 1960, it was becoming evident that FM would be helpful addition to WFLO. In that year, WFLO-FM was born at 95.7 with a power of 6,300 watts effective radiated power on a 360 foot tower. It would usually stay on longer than the AM, signing on at 5 am, and signing off at 10 or 11 pm.WFLO-FM increased power to 40,000 watts in the late 1980s and began full time broadcasting, going to a syndicated program service by satellite at night. In 1995, the WFLO parent company (Colonial Broadcasting Company Incorporated) purchased the assets of WSVS in Crewe and became licensee/owner of the former major competitor of WFLO.
In May 1996 a severe storm destroyed the station tower, bringing it down completely and consequently WFLO-AM and FM were off the air for a time. However, a makeshift AM antenna was put into service within a few days to put AM back on the air at considerably reduced signal strength. The rebuilding of WFLO-FM was another story, but eventually the tower which supports both AM and FM was rebuilt with an additional 150 feet added to the tower height. In addition, FM power was increased to 50,000 watts. The complete rebuilding process took nearly a full year before everything was finalized at a cost of over $100,000.00. The loss was partially covered by insurance.
WFLO-FM is now one of the most powerful FM stations in Southern Virginia, reaching Lynchburg, Richmond, and Charlottesville with a decent signal. WFLO-FM has remained much of Southside Virginia's most listened to station for nearly 20 years.