WERO
Encyclopedia
WERO is a contemporary hit radio
music formatted radio station
for Eastern North Carolina
operated out of Washington, North Carolina
, USA, targeting the Greenville, North Carolina
and Eastern North Carolina
areas. It also covers Virginia and South Carolina.
Also in 1996, major changes took place as Potts and Roberson sold their interest in the station to Pinnacle Broadcasting, which in 1999 became NextMedia.
In 1998 it dropped the Arrow and became known as WERO a 50-50 mix of the 80s and 90s, mixing in more of an AAA format, all during this time it had some association with WITN-TV. In 1999 it switched to Bob 93.3 and plays Top 40 music.
In 2010, WERO had a format change to Hot AC, and operated on reduced power for a while as the station replaced an antenna that was 30 years old, an action which will increase the station's signal range.
Some of the disc jockeys of the station have been Gary Jackson, Sam Reynolds, Jack Boston, Alan Handleman, Shel Bynum, Colleen Jackson, Tom the Jazz Man, Gina Gray, Gary Lee, Todd Mitchell, Doc Brown, Charlie Byrd, Beth McCall, Brian Lane, Jay Stevens, and Gary O'Neal.
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
music formatted radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
for Eastern North Carolina
Eastern North Carolina
Eastern North Carolina is the region encompassing the eastern tier of North Carolina. It is known geographically as the state's Coastal Plain region. Primary subregions of Eastern North Carolina include the Fayetteville Metropolitan Area, the Lower Cape Fear , the Sandhills, the Inner Banks and...
operated out of Washington, North Carolina
Washington, North Carolina
Washington is a city in Beaufort County, North Carolina, United States. The population was 9,744 at the 2010 census. It is the county seat of Beaufort County. The closest major city is Greenville, approximately 20 miles to the west....
, USA, targeting the Greenville, North Carolina
Greenville, North Carolina
Greenville is the county seat of Pitt County and principal city of the Greenville, North Carolina metropolitan area. Greenville is the health, entertainment, and educational hub of North Carolina's Tidewater and Coastal Plain and in 2008 was listed as the Tenth Largest City in North Carolina...
and Eastern North Carolina
Eastern North Carolina
Eastern North Carolina is the region encompassing the eastern tier of North Carolina. It is known geographically as the state's Coastal Plain region. Primary subregions of Eastern North Carolina include the Fayetteville Metropolitan Area, the Lower Cape Fear , the Sandhills, the Inner Banks and...
areas. It also covers Virginia and South Carolina.
History
The station began as WITN-FM, and by the late 1970s was a Top 40 station known as Rock 93, airing TM's automated "Stereo Rock" format. The station was owned by William Riley "Bill" Roberson Jr and operated along with sister station WITN-AM as the Tar Heel Broadcasting System. Roberson also owned the local TV station, WITN- TV 7 and numerous other local properties such as the Dr. Pepper bottling plant, and Washington Square Mall. Around 1984, Roberson retired and began divesting these properties, selling some but leaving his son in law, Charles Zoph Potts and William Riley Roberson III in charge of WITN-AM and FM. Potts and Roberson took the FM station to a live format in 1985, and changed to the 93DLX moniker, also known as the Hot FM. In 1991 the station went to a soft AC format. On 2/19/96 the calls became WERO. and went to Classic Hits format as Arrow 93.3.Also in 1996, major changes took place as Potts and Roberson sold their interest in the station to Pinnacle Broadcasting, which in 1999 became NextMedia.
In 1998 it dropped the Arrow and became known as WERO a 50-50 mix of the 80s and 90s, mixing in more of an AAA format, all during this time it had some association with WITN-TV. In 1999 it switched to Bob 93.3 and plays Top 40 music.
In 2010, WERO had a format change to Hot AC, and operated on reduced power for a while as the station replaced an antenna that was 30 years old, an action which will increase the station's signal range.
Some of the disc jockeys of the station have been Gary Jackson, Sam Reynolds, Jack Boston, Alan Handleman, Shel Bynum, Colleen Jackson, Tom the Jazz Man, Gina Gray, Gary Lee, Todd Mitchell, Doc Brown, Charlie Byrd, Beth McCall, Brian Lane, Jay Stevens, and Gary O'Neal.